MINOR ASSIGMENT

G L BAJAJ INSTITUTE OF
MANEGMENT & RESEARCH
(GR. NOIDA)
SUBMITTED TO SUBMITTED BY

ARVIND BHATT RAJAT PUNDIR

PGDM19068
 INTRODUCTION
 Jeevansathi.com is a matrimonial
website through which one can get
reliable match
 Slogan is : “WE MATCH BETTER”
 It was created in 2004 -10-03 i.e. 8
year 6 month old
 Joint venture with naukari.com
 Parents : info edge India Ltd
WEB ANALYSIS…..
 Spencer URL : http://www.fabulos.com
 IP address : 69.43.160.178
 Alexa rank – 12,724,665
 Server is hosted at Australia
 Web safety : safe
 Industry : internet marriage agreement
VISUAL APPEAL….
 THEME COLOUR ANALYSIS
1. #000051(48.8%)
2. #510051(23.9%)
3. #F3A200(13.9%)
4. #000000(8.6%)
5. #510000(4.9%)
 MEMBERS HANDALING
IT…..
 CEO : Sanjeev Bikhchandani
 COO & Director : Hitesh oberoi
 Creative director : sanjay sharma
 Employees : 1700
JEEVANSATHI SUCCESS CHART
 Fast engagement quick search
 Service based on need
 Quick respons
 NEWS….
This blog is my window to communicate
with the world outside.this is the space
where the kid in me explore his mind like a
tramp without any definite goal but with
infinite hope somewhat inexplicable
Wednesday, February 8, 2012 EDM
marketing of Jeevansathi.com to leverage
its new television commercial might not
work. India’s one of the leading
matrimonial portals Jeevansathi.com (a
Naukri.com venture) is sending EDM
(electronic direct mailer) to people.
The portal wants online traffic to watch its
latest television commercial (TVC) and
give feedback.
It was a nice ploy so as to check the
audience response and capture their
contact details (i.e. email ids) for future
communications.
However, at the same time, given the way
Jeevansathi executed it, the possibility is
‘a good effort wasted’.
Why wasted?
Because why people should click on the
provided link-button and watch the TVC
online was neither clear nor compelling in
the communication.
No benefit or incentive was offered up-
front to the TA (target audience) giving
them enough reasons to react, positively.
May be a million people or more have
already watched the said commercial, but
how does it matter to you or me was the
question that remained unanswered!
Also, why one should write back to the
provided email id to give feedback wasn’t
comprehensive or substantiated with any
promise of rewards or browniepoints.
So, net-net, the EDM could not lift itself up
to any level whatsoever but came across
as just yet another junk email.
Worldwide, when all are going helter-
skelter and predicting the end of #email
marketing, precisely through EDMs, this
kind of stuff actually reasons and
rationalizes this that those cries are true.
Direct Marketing seems to be very easy –
in fact it is – if, and only if, the basics are
kept on mind in order to offer nothing but
Benefits, Benefits, Benefits to the TA via
every piece of communications, almost
incessantly.
That’s all. And that’s it.
Jeevansathi.com bags silver at the
Exchange4media
ACHIVMENTS…..
Jeevansathi.com bags silver at the
exchange for media radio adevertising
awards
Section: Digital Briefs Category:
Corporate Company Brief New Delhi,
October 8, 2010
Jeevansathi.com, India's fastest growing
matrimonial portal bagged a silver award
at the first ever Exchange4media Radio
Advertising awards for the radio
campaign 'In Sawalon se mujhe bachhao'.
The award was received for effective
integration of brand with the content on
radio to keep the listeners engaged.
On the development, Sumeet Singh,
Senior Vice President, Marketing and
Communcation said "Our idea was to
provide a platform to potential brides and
grooms and recently married couples, to
share their experiences of being
unnecessarily grilled during the process
of getting married; and at the same time,
promote our website as an alternative,
which saves one from such
embarrassments."
'In Sawalaon se mujhe bachao' contest
was launched in the month of January as
an attempt to directly connect with target
audiences. The contest invited listeners to
share the most bizarre matrimonial
questions which they have ever come
across during their matrimonial search
processes. The contest was run both on
radio and on the website
(Jeevansathi.com), and the most
interesting entries were awarded
attractive prizes.
Jeevansathi.com emerges as the Leader
in on line matrimony in domestic market
Jeevansathi.com, India’s fastest growing
matrimonial site has overtaken its
competitors to emerge as the leader in
the online matrimony segment. According
to the January report by comScore, a U.S
based Global Internet Information
Provider; Jeevansathi.com is leading in
Unique Visitors, Total Page Views, Time
Spent and Average Pages per Visitor
beating its competitors by considerable
GLOBAL RANK????
 2901
ALEXA TRAFFIC RANKS

How this side related to other side

rank in India

238
Jeevansathi.com versus Shaddi.com
Jeevansathi.com
• received 8.71 lakh Unique Visitors
in the month of January
• has the highest Page Views at 850
lakhs
Shaadi.com
• Shaadi.com by 27% at 6.81 lakh
Visitors to its site
• Shaadi.com by a massive 117

How fast does jeevansathi.com

load?
Average (1.374 Seconds), 54%
of sites are slower.
How do jeevanshathi.com go
back to history? It has a
calendar view maps that’s
views number of times
http://jeevansathi.com was
crawled by the Wayback
Machine, not how many times
thesite was actually updated
How engaged are visitors to
jeevansathi.com?
• Bounce Rate
• 31.90%
• Daily Page-views per Visitor
• 9.34 %
• Daily Time on Site
• 6.57%
VISITOR BY COUNTRIES
COUNTRY % OF VISITORS RANK IN COUNTRY

1.INDIA 94.1% 244

2.UNITED STATES 1.4% 41213

3.UNITED KINGDOM 0.8% 9879

4.QATAR 0.7% 557

COST
• Free standard membership
• eRishta Membership
– $51 for 2 months
– $61 for 3 months
– $71 for 4 months
– $81 for 6 months
– $101 for 9 months
– $151 for unlimited membership
• eValue Membership
– $71 for 2 months
– $81 for 3 months
– $91 for 4 months
– $101 for 6 months
– $121 for 9 months
– $171 for unlimited membership
• ExTrAS
– Bold Listing for $14
– Response Booster for $9
for 2 months or $40 for 9
months
– Marti Profile for $12
– Astro Compatibility
Service for $10 for 2 months
or $44 for 9 months
• Payments can be made by
• credit and debit card
• PayPal
• Netbanking
• telephone
• Cheque
What is the response of
jeevansathi.com and how do you
check frauds in the matrimonial
cases?

• We are number three in this field. Our

terms and conditions are strict and the
moment someone misbehaves with one of
our clients or sends wrong information
about himself or herself, we immediately
blacklist them and remove their names
from our site.
FEATUrES….
• Standard Membership
– Create a profile and define your
partner profile
– Create a photo album
– Search partner profiles and
express interest
– Match Alerts
– Alert Mail
• eRishta Membership
– Contact Members
– View contact details of accepted
members
– View contact details instantly
with direct calls
– Send messages with your contact
details
– Chat online
• eValue Membership
– All the benefits of eRishta
membership plus
– Let others see your contact
details
– Feature in special searches for
members with contact details
visible – Matri profile for FREE
 • Extras
– Bold Listing makes your profile
stand out in searches
– Response Booster allows
Jeevansathi to initiate contact with
persons who meet your desired
partner profile
- this apparently increases
responses to your profile by 8
times!
– Matri Profile
- experts write your profile for you
– Astro Compatibility Service
- provides you with an astro
compatibility profile instantly
• New and Latest one -
Jeevansathi.com Introduces Two
New Features – ‘Recent Visitors’
and ‘Recent Contacts’
 SEARCH
• Personal Details
– Age
– Marital Status
– Children
– Living with Parents
– Religion
– Mother tongue
– Work Status
– Occupation
– Education
– Annual Income
– Country living in
– Life Style
– Diet
– Drink
– Smoke
– Body Type
– Complexion
– HIV Positive
EdITor’S VErdICT…..
• No review of Indian matrimonial sites would
be complete without Jeevansathi.com. This is
a well-known site with the second largest
membership base after Shaadi.com.
Jeevansathi aims to not just provide a forum
for single Indians to meet but to ensure that
there are better matches.
• There is both free and paid memberships.
Standard Membership is free and it is easy to
register. You can create a profile for yourself
or for a family member and define the ideal
partner profile. There is scope to create a very
detailed profile if so desired as you can
include information on everything about
yourself from your religion and ethnicity, to
your occupation, interests, hobbies and
lifestyle.With the free membership, you can
access all profiles and express interest, but
you cannot share contact details or send
messages to members that interest you which
limits the possible success of a free
membership. It is worth mentioning that
members can select whether to hide their
profile from visitors to the site, so if you are
searching members without registering, there
might be some interesting profiles hidden
from view.
• If you are considering paid membership,
then there two main types - the eRishta
(relationship) and the eValue membership.
With both type of memberships, you can
contact members by an inbuilt messaging
system or through the online instant
messaging. You can also access the contact
details of other members if you accept each
other. If you are worried about looking for the
right partner when there are so many
members, you can sign up for the eValue
membership which will feature your profile in
special searches for members with contact
details.
• There are also special features to enhance
your chances of finding your ideal partner. If
you find writing that perfect profile a pain and
you are not great with words, then Matri
Profile might be the feature for you. Experts
will edit and write your profile to show off your
personality to its best. This feature costs a bit
extra but comes free with eRistha and eValue
unlimited. There are other extras such as the
Response booster which sets Jeevensathi to
initiate contact for you with profiles that meet
your match. Jeevensathi promises 8 times as
many responses with this feature. Or there is
the Astro Compatibility service which sends
you immediate reports on your astro
compatibility with a selected member. Before
you get carried away, remember the costs do
add up. If you are the type of person that likes
face to face services, Jeevansathi connects
its online service to MatchpointOffices in
seven cities across India. Staff try to match
you to the most suitable profiles and give you
advice on how to make the most of your
membership. Alerts are also a useful feature -
Match Alert sends profiles which Jeevansathi
suggests would match your interests. You can
also receive alerts when someone expresses
interests or if a visitor views your profile.
• Security is always a major factor for
matrimonial sites especially those with large
membership bases which are most likely to
attract fraudulent members. So Jeevansathi
offers a service to verify telephone numbers.
When uploading photos you can also choose
whether this is open to be viewed by all
members or only members that you have
accepted expressions of interest from. You
can also select whether to hide your profile
from visitors to the site so that it can only be
viewed by registered members.
• Jeevansathialso guarantees customer
support with a 24/7 helpline with a toll free
number.
• Jeevansathiis a fun matrimonial site with all
the key features plus more, however its key
benefit is the size of its membership base.
Witha substantial membership and regular
traffic, this is the key factor to increase your
chances of finding your ideal match.
HOROSCOPE SECTION

 Either it will make your or

you scan your “KUNDALI”
and place it there
CONFIDENTIAL
• Exclusive Privacy Option : Name of
Candidate will not be shown to anyone
• Photo – protection Feature
• Verified Phone number
• Intelligent contact Features
 TIT – BIT
• The site is worth $359 USD
• Has a page mark of 0/10 – it has 19
visitor and 19 page-views per day
• Currently it needs more than 1.21MB
bandwidth/day
• This June 2013 may require more than
36.28 MB bandwidth
• More than 8.5 lac registered. • Serves
Globally
 CoMMUNICATIoN STrATEGY…….
• It changed its interaction way : from that of
an individualistic one to now targeting family.
• Now in the chatting section it is accessing its
potential customers
with Toll Free no. 0120-4393500
18004196299
 MArKETING STrATEGY…..
• Provide free trials to garb the
attention of Candidate
• Membership charges are the source
of revenue
PrMoTIoNS…….
Finding match is
very easy but
•TrUST
•rELIABILIE
name rajat pundir

section d

roll no. gm19135

adm no. pgdm19068

BY : RAJAT PUNDIR

ADMISSION NO : PGDM19068