Pressman PR Case Study: 2016 Client: ECGC Ltd.

Empowering Exports for 60 years

ECGC Ltd., wholly owned by Government of India, was set up in 1957 to promote
exports by providing Credit Risk Insurance and related services for exports. It
functions under the administrative control of Ministry of Commerce & Industry, and
is managed by a Board of Directors comprising representatives of the Government,
Reserve Bank of India, banking, and insurance and exporting community. Over the
years it has designed different export credit risk insurance products to suit the
requirements of Indian exporters and commercial banks extending export credit.

2016 marked the beginning of the 60th year of ECGC and the company invited
several agencies to present a comprehensive plan for its Diamond Jubilee
celebrations. Pressman Advertising won the pitch and was entrusted the task of
compiling a commemorative book chronicling its 60 year history, a corporate film
and a series of advertisements while Pressman PR was assigned to carry out
media relations during the Diamond Jubilee year.

The Diamond Jubilee celebration was inaugurated on 8th November 2016

by Mr. Pranab Mukherjee, Hon’ble President of India. The event received
excellent coverage.

ECGC hosted the ‘Heads of BRICS ECAs’ meet in New Delhi and the Technical
Workshop of BRICS ECAs, and these events received good media coverage.

During the year, ECGC received coverage in 12 print titles and 32 online portals.

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126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021
Regd Office: Pressman House, 10A Lee Road, Kolkata 700020 www.pressmanpr.com
Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna An ISO 9001:2015 Company
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126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021
Regd Office: Pressman House, 10A Lee Road, Kolkata 700020 www.pressmanpr.com
Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna An ISO 9001:2015 Company