Every gorwth industry has slowed down not because market is saturated but rather
the management has failed. Eg-Railways
Industries fail because they are product oriented instead of not customer oriented. Companies succeed primarily not because of their product or research orientation but because they have been thoroughly customer oriented. It is constant keeping an eye for opportunities to apply their technical know-how to the creation of cusomer- satisfying uses that accounts for their prodigious output of successful new products. Eg- E.I du Pont de Nemours & Company, Corning Glass Works.