Writing Brief

Deadline

Job Number CBOCC_ShivaniY To be discussed

Project Title
Delivery
Affiliate Link Articles Please save as Word (.docx) files
details and return as a zip file (if multiple
documents, else single .docx file)
to:

Title the file with the host website

name in the first column

Format

English UK dictionary

Arial Font

Please make a copy of the template and type your articles directly into it

Prepared by

Please ensure you write the job number in the subject line of any correspondence.

Number of Articles: To be discussed

Word Count: 500 words

Pay:

Additional Instructions:

Following is an example how we might send article-related instructions:

 Writing Brief

bet365 app http://www.bettingappsforandroid.com/android-betting-

http://totalgamingnetwork.com for android apps/bet365-android-app/

OR

write an article
related to horse
horse racing and
racing live betting on it. also
streaming https://www.101greatgoals.com/live- advise live
streaming-games/live-streaming-horse- streaming to
http://equinekingdom.com/ racing/ watch races

OR

http://www.thehdroom.com/ Vpnbase.com https://vpnbase.com/vpn-services/streaming/

(I have attached the final versions of these 3 articles to give you a better idea)

Detailed guidelines:

The purpose of these articles is to place good-quality paid guest posts on various semi-authority websites, in
order to generate traffic and backlinks for our clients.

Article length: 500 words....can overshoot but no less than 500

First column: Website where article will be posted on (the host website)

Second column: Anchor text that should point to URL in the third column. This anchor text should be included
in the first 150 words of the article.

Third column: URL of the website that we're promoting (our client website)

Fourth column: Special instructions (if any provided by the client). Please note: If the client has provided any
special instructions and has asked for an article that might seem unsuitable for the host website, we
must go ahead and write that piece.
 Writing Brief

You’re free to write anything that may be suitable for the website where article will be posted (website in the
first column). Take a minute to go through this website to understand what kind of write-up would be best suited
for it.

If it's a technical blog, and the client website (in the third column) is to do with casinos/sports betting, you could
write something about the technologies powering casinos/sports betting.

If it's a football based website, you could write something like "Top 5 football betting strategies" and so on.

Hope you get the drift.

The article must be written strictly in the attached template (with the exactly same formatting). It means
that you’d need to make a copy of the template and type straight into it.

Apart from the anchor text link, you need to link out to 2 different high authority news websites in the article, for
instance any pertinent page on bbc.co.uk, theguardian.com, mirror.co.uk, forbes.com, cnn.com etc. Following
is the list of news websites you could use:

The Economist
Financial Times
Entrepreneur
Business Insider
Time
New Yorker
Washington Post
Politico
The Times
Forbes
CNN
Fox
Al Jazeera
Yahoo
Bloomberg
USAToday
Reuters
CBSnews
USnews
Theatlantic
News.com.au
Vice

UK Platforms
BBC
Daily Mail
Guardian
Telegraph
Huffington Post

You can use other authority websites as well (preferably news based) if they are reputed enough.
 Writing Brief

Insert a fourth link anywhere in the article that should point to a contextually relevant page on the host website
(site in the first column). Just do a site-wide search and link out to any relevant page using an appropriate
anchor text.

Also include couple of images from free photo source: pixabay.com. Visit pixabay and search for related
images...click on the image you wish to copy….right click and copy the image and then ctrl+v in the article.

Save the filename as the name of the target website in first column...so in this case it'd be
totalgamingnetwork.docx

Some other important points:

- No outgoing links in the first and last paragraphs (some of the attached samples might have links
in last paras too, but that has changed now)
- No two links in one single paragraph
- The anchor texts of the outgoing links (to client website and authority news websites) should be
incorporated in a manner that they stay contextually right, and the readers know where they’re
heading
- Avoid writing on a subject that opposes or is contradictory to the client’s website (whom you’re
linking out to through the provided anchor text).
- Your write-up shouldn’t also be a plain rewrite of the content on the client’s website/webpage
(in third column)
- The outgoing links to authority websites shouldn’t be related to any of the client’s competitors
- All articles should have at least 3 subheadings (h1).
- Try including sub-subheadings (h2) wherever possible
- The written article should be suitable for the website where it’d be posted on
- The 2 authority links should be to different portals, for instance, one could be pointing to a page
on bbc.co.uk and another to a page on theguardian.com
- Please go through the attached samples to better understand the guidelines