Professional Documents
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Topic: Executive Summary (Business Plan)
Topic: Executive Summary (Business Plan)
EXECUTIVE SUMMARY
- Is the most critical element of the business plan. If it does not grab the investor's
attention, the investor will not bother with the rest of the business plan.
- Your executive summary should list the highlights of your business plan in the
order that your plan is organized.
- Should be written last once all the other sections are complete. Should not exceed
two pages.
Business Concept: A description of the business, its products and the market it will
serve. This also include the nature of the business.
- describe what will be sold, to whom, and how it has a competitive advantage.
Current business position: Provide an overview of the company, legal form of operation,
when it was formed, the principal owners, and key personnel.
Customer Analysis: What specific customer segments the company is targeting and
their demographic profiles.
Competition: Who the company's direct competitors are and the company's key
competitive advantages.
Marketing Plan: How the company will effectively penetrate its target market.
Management Team: This include the biographies of key management team and board
members. (Names and Addresses of business owners)
Financial Plan: This is all about the summary of financial projections of the company.
The summary should highlight the important financial points like profits, cash flows, and
return on investment.
* Financial Requirements: The capital needed to start and expand the business, as well
as how the capital will be used.