Professional Documents
Culture Documents
Identity Associated With: Gym Goers Music Enthusiasts Business People Joggers. People Desirious of 'Personal Space'
Identity Associated With: Gym Goers Music Enthusiasts Business People Joggers. People Desirious of 'Personal Space'
Identity Associated With: Gym Goers Music Enthusiasts Business People Joggers. People Desirious of 'Personal Space'
Representation Identity
1.Elite (Bourgeoisie) Associated with:
2. Shifts in representation:
Gym goers
-Essential for businesspersons
Wireless
music enthusiasts
-A luxury
Earphones/ Business people
-A 'cool' accessory. Headphones
(Aspirational/I joggers.
-A convenience product.
ndividualistic)
People desirious of 'personal
space'
Consumption (Patterns)
1.Increased focus on values of individualism (hence
personalised, customised content, to be enjoyed
personally)
2.For functional purposes such as calling and video
calling.
3. E-retail facilitating the process of consumption.
4. Edutainment becoming a phenomenon.
5. Becoming synonymous with activities like gymming,
silent discos and business calls in different time
periods.
6. Demand for long lasting batteries due to increased
consumption of digital content.
7. For blocking out 'noise', both literal and
metaphorical (providing a private space of sorts)
8. Shift from being a fashinable accessory to a
convenience product.
9. Fascination with technology casusing an inccrease
in consumption.