About the Plastic Tide Turner- Young Leaders Challenge:

The Young Leaders Plastic Challenge is an initiative by WWF-India, UN environment and CEE
to engage young people across the country to address the issue of plastic pollution
threatening life in oceans, rivers and on land. The initiative seeks to educate young
individuals on single use plastics leading to action that will reduce land and marine plastic
pollution. It also aims to motivate them to alter behaviour and norms around plastic usage at
both individual and community levels. The Challenge follows a three-tiered structure, the
entry level entails participants auditing their plastic footprint, understanding the issue and
taking small steps to spread the awareness. At the leader level, individuals will influence and
mobilize their peers, institutions or communities for collaborative action. At champion level,
students will initiate dialogues with authorities at schools, colleges, corporates and
businesses and advocate the practices to mitigate plastic pollution through policies on
reducing the use of disposable plastic on their premises.

Key objectives of YLPC:

1. Building knowledge and understanding around single use plastic
2. Promoting action by individuals and communities to facilitate change
3. Influencing local stakeholders through advocacy of sustainable practices
Learning outcomes:
 Understand how plastic is threatening life in oceans and on land;
 Understand and act to reduce your personal use of single-use plastics;
 Inspire your friends, family, school, and community to reduce, reuse and recycle
single-use plastics;
 Take the lead on a wider scale to create lasting change in your region or community
related to the use of single-use plastics and marine litter and micro plastics.

Key Activities:

Orientation training: Attend the orientation organized by WWF-India

Entry level (Knowledge building): All the participating youth will complete L1 activities which
include quiz, audit, movie, games and a pledge. These students will engage atleast 5 or more
youth to register for the challenge

Leader level (action): Students who pass level 1 will progress to level 2 and carry out activities
as described in the toolkit

Champion level (Advocacy): Students successfully completing level 2 proceed to take level 3
activities as described in the toolkit

TIMELINE

 Orientation  Completion of Level 2  All the students successfully

activities completing L1, l2 and L3 activities
 Level 1 will receive a certificate
activities by  Completion of L3 activity  Students completing all three
students levels successfully will earn the
Plastic tide (during tide turner badge
turner training)

 Each student
engage 5
more youth
to take the
challenge