QUESTIONNAIRE

Dear Respondents.
As part of the curriculum, I was required to do a research on consumer buying behavior for
FMCG products. I need to ask some important questions in this regard, and I would be taking
some of your valuable time.
Name of the respondent:
Age:
Gender:
1.Which kind of flour do you use regularly?
a) Wheat Atta d)Fortified Atta
b)Multigrain Atta e)Others
c)Sugar release control

2.Which brand of flour do you purchase?

a) Aashirwaad d) Patanjali
b)Shaktibhog e) Others
c)Lakshmibhog

3.From where do you purchase flour?

a)Supermarket d)Online
b)Local kirana shop e)Others
c)Local mill

4. What is important for you when buying flour?

a)Price d)Quality
b)Brand value e)Packaging
c)Family loyalty f) availability at nearby stores
d) Certified by reputed agency
5. What quantity of flour do you generally prefer to buy?
a)1 kg d)10 kg
b)2 kg e) 40 kg
c)5 kg

6. Which advertising media influence you the most?

a)Television d)Internet
b).Banner and hoarding e).word of mouth
c).Newspaper

7.Have you purchase Aashirwaad atta?

a)Daily d) Yearly
b)Weekly e)Never
c) Monthly

8.How much do you like this brand?

a)I strongly like this brand d)I like this brand
b)I do not like e) Neutrals
cI strongly don,t like

9 Give a Rank the brand of flour according to your preference.

a)Shaktibhog d)Lakshmibhog
b)Aashirwaad e)Others
c)Patanjali

10Why do you purchase the same brand?

a)High Quality d)Value for money
b)Brand image e)Others
c)Easy availability

11Is this brand is trustworthy?

a)Strongly agree d)Strongly disagree
b)Disagree e)Others
c)Agree