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  • ANA Lead Generation Framework

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    Demand Metric
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    This document provides a framework for developing an effective lead generation strategy in 6 steps: 1) Understanding marketing maturity, 2) Planning goals and channels, 3) Defining qualified leads, 4) Implementing CRM and automation software, 5) Managing marketing programs, and 6) Evaluating performance with metrics. It includes over 20 tools to help organizations optimize lead generation at each step of the process.

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    ANA Lead Generation Framework

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    This document provides a framework for developing an effective lead generation strategy in 6 steps: 1) Understanding marketing maturity, 2) Planning goals and channels, 3) Defining qualified leads, 4) Implementing CRM and automation software, 5) Managing marketing programs, and 6) Evaluating performance with metrics. It includes over 20 tools to help organizations optimize lead generation at each step of the process.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    479 views1 page

    ANA Lead Generation Framework

    Uploaded by

    Demand Metric
    This document provides a framework for developing an effective lead generation strategy in 6 steps: 1) Understanding marketing maturity, 2) Planning goals and channels, 3) Defining qualified leads, 4) Implementing CRM and automation software, 5) Managing marketing programs, and 6) Evaluating performance with metrics. It includes over 20 tools to help organizations optimize lead generation at each step of the process.

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    © All Rights Reserved
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    of 1

    LEAD GENERATION

    Framework
    For more information about the linked resources
    Leverage the framework below to quickly empower below, visit the Lead Generation Playbook.
    your organization’s lead generation strategy.

    1 UNDERSTAND 2 PLAN 3 DEFINE 4 IMPLEMENT 5 PROGRAMS 6 EVALUATE

    Marketing Qualified Lead Develop Customer- Marketing


    Maturity Assessment Metrics Dashboard
    Funnel Calculator Definition Tool Centricity with CRM Calendar Template

    Revenue Marketing Marketing Channel Lead Scoring Marketing Automation Advertising


    Transformation Ranking Tool Template Software Selection Calendar & Budget

    Marketing Automation Advertisement


    Objectives Scorecard
    Business Case Evaluation Matrix

    Content Marketing Marketing Automation Advertising Plan


    Plan Consulting RFP Checklist

    Marketing Automation Sales Productivity


    Lead Acquisition Model
    Maturity Assessment Metrics

    Marketing Automation Nurturing Leads


    ROI Calculator with Podcasts

    Marketing Automation Webinar Program Plan


    System RFP

    Marketing Automation Events Database


    Vendor Evaluation Template

    Marketing Automation Tradeshow Evaluation


    Vendor Matrix Checklist

    Tradeshow Lead
    Capturing Form

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