nimax Asia is a Southeast Asian pay television channel operated by Sony Pictures Television which

broadcasts Japanese language anime programmings and English-language feeds in Southeast

Asia, South Asia, Hong Kong, Macau and Taiwan. It is a regional version of Japanese BS
channel Animax.
Animax is the first television channel in Asia fully dedicated to broadcasting anime 24 hours a day. It
was initially launched in Hong Kong, Taiwan and Southeast Asia in January 2004,[1] and was
launched in several other countries soon after. The company has reached over 66 million viewers
spanning 15 markets throughout Asia.[2] Since 2013, the network is unavailable in Vietnam due to
government content restrictions.[3]

Contents

 1History
o 1.1Hong Kong and Taiwan
o 1.2Southeast Asia
 1.2.1Philippines
o 1.3South Asia
 2See also
 3Notes and references
 4External links

History[edit]
Hong Kong and Taiwan[edit]
Animax Asia first launched in Taiwan on 1 January 2004, and then in Hong Kong 11 days later.[4] It
broadcasts a variety of anime programming, from old to modern television series. Animax also airs
anime series that premiered in Taiwan and Hong Kong prior to their release in Southeast Asian
networks, some of them are Death Note, Blood+, Trinity Blood and Mushishi. After the TV premiere
of Gurren Lagann, Animax's TV ratings recorded a huge increase and moved 80% more TRP than
its closest competitor, Cartoon Network Hong Kong.[5][6]

Southeast Asia[edit]
A week after its launch in Taiwan and Hong Kong, Animax launched in Southeast Asia on 19
January 2004, initially featuring its anime programming exclusively in the original Japanese audio
with English subtitling, becoming the company's first English language network.[4] It also later
incorporated an English audio dub feed.[4] On 31 August 2006, Animax launched in Malaysia, in
the Southeast Asian English language feed and also in Japanese audio feed with subtitles in the
local languages. Prior to this, selected Animax shows were shown on astro@15 (formerly channel
15, now channel 715), an interactive channel, starting 15 December 2004, from 7 a.m. to 11 a.m.,
later shortened to 2 hours (until 9 a.m.). Anime such as Chobits, Cardcaptor Sakura, Great Teacher
Onizuka, Ultra Maniac, Haibane Renmei, Doctor Dokkiri, Vision of Escaflowne, Midori no
Hibi, Captain Tsubasa, Wolf's Rain, Mobile Suit Gundam, Cowboy Bebop, Ghost in the Shell:
S.A.C. were some of the network' early airing in Southeast Asia. It has also aired several series,
including Fate/stay night, Blood+, Honey and Clover, Maria-sama ga Miteru, Gankutsuou: The Count
of Monte Cristo, Otogizōshi, Jigoku Shōjo, Galaxy Angel, Witch Hunter Robin, Samurai
7, Gunslinger Girl, Urusei Yatsura, Ranma 1/2, and Detective Conan.
It also includes programming blocks, such as "Ani-Chan", which is aired on weekdays at 4:00 pm to
6:00 pm containing the programs Naruto, Danball Senki (a.k.a. Little Battlers eXperience)
and Tsubasa Chronicle; "Animania", which is aired on weekdays from 6:00 pm and 6:30 pm
containing the programs Dragon Ball and Law of Ueki; "Mega Zone", its prime time programming
 block is aired on weekdays from 7:00 pm containing the programs Gun X Sword, Fate/stay
night and Honey and Clover; and its "Weekends" programming block is aired every Sunday at 9:00
pm and 10:00 pm containing the series Dear Boys, Blood+ and Please Teacher!.[7]
Philippines[edit]
Animax began its operations in Philippines from January 2004. It is a joint venture between Sony
Pictures Entertainment, Asian Cable Communications inc. (ACCION) and BDO Equitable
Tower, Makati City. Its broadcast was distinct from the Southeast Asia feed, and shared the same
schedule as the SEA feed but featured local advertisements.
Later in November 2014, the schedule was revised to air Valvrave the Liberator at 11PM every
Monday - Wednesday, at the same time the SEA feed airs Golden Time. It utilizes the same
programming feed as Animax Asia, in addition to that it also houses a two- to four-hour block of
unique programming. It has occasionally aired localized programs such as Mad Mad Fun and In The
Qube. Its simulcasts (of Tears to Tiara, Fullmetal Alchemist Brotherhood, InuYasha: The Final
Act and Maid Sama!), former inclusion of Korean programs in its roster, and acquisition of fresh titles
like Accel World. Animax Philippines was reverted into its Southeast Asian feed since mid-2015.
On July 25, 2016, Animax was reformatted with the new look, new logo, new graphics and new
anime programming lineup for the concede session works by popular demand before the final
episode of In Search of the Lost Future and the premiere of Aria the Scarlet Ammo AA. Animax
on Cignal Digital TV moved to Channel 73 last December 19, 2016.
In August 2017, the Philippine feed was returned but, schedules are still remain shared from
Southeast Asian feed.

South Asia[edit]
In 2004, Animax India began broadcast across South Asia on 5 July, with Irfan Pathan as a brand
ambassador.[8] It began with a 12-hours Hindi feed that targeted children and teens aged 7–14 and
had planned to launch Hindi and English language audio tracks[9] but from 15 August 2006, Animax
entirely shut down its Hindi feed and kept its English one, and changed its target audience to ages
15–40.[10]
On 1 January 2008, Animax India merged with Animax Asia's programming feed, including all of its
exclusive premieres. It rebranded its logo on 4 May 2010, and began airing American live-action
series and reruns from AXN. In 2012, the channel stopped airing such programmes and reverted to
its old logo, focusing only on anime.
In 2017, Animax ceased operations in India and was replaced by Sony Yay on April 18. Sony
Pictures Networks decided to bring all anime content from Animax to its digital platform. On July 7,
Animax was launched on Sony LIV as a live streaming channel.[11]
In the Maldives, Animax Asia is available via MediaNet and Dihraggi TV.

See also[edit]

 Television portal

 Anime and manga portal

 Animax
 List of programs broadcast by Animax
Notes and references[edit]
1. ^ Sony Pictures Entertainment to Launch Animax Asia, Press Release, SPE, 29 October 2003, Anime
News Network.
2. ^ https://www.animax-asia.com/about
3. ^ "Official announcement of stop broadcasting in Vietnam".
4. ^ Jump up to:a b c "About | Animax Asia". Sony Pictures Television International. Archived from the
original on October 6, 2014. Retrieved October 4,2014.
5. ^ "Animax tops ratings among local youths". Marketing Interactive. Retrieved 2015-04-30.
6. ^ "Animax – Youth Channel of Choice in Hong Kong and Taiwan". Sony Pictures Television
International. Archived from the original on September 30, 2009. Retrieved 2009-05-27.
7. ^ "Animax Asia". Retrieved 2007-10-20.
8. ^ Viveat Susan Pinto (6 July 2004). "Irfan to bowl for Sony's Animax". Afaqs news bureau. afaqs.
Retrieved 24 December 2015.
9. ^ "Animax plans to go Hindi soon". thehindubusinessline. Retrieved 2009-04-20.
10. ^ "Animax goes all English from 15 August". indiantelevision. Retrieved 2009-04-20.
11. ^ http://www.sonyliv.com/share/live/5495190673001/Animax%20SD%20-%20LIVE%20CHANNEL?sf
p=true

External links