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  • Self-Publishing Boot Camp Presentation

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    Carla King
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    This document provides an overview of the self-publishing process. It discusses establishing realistic expectations for self-publishing, developing an online platform through websites and social media, and the importance of editing, design, and different sales channels. The document also outlines 10 steps for self-publishing success, including finishing the book, formatting for ebooks and print, selling the book through various outlets, and ongoing marketing.

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    These are my slides from the Writing for Change conference in San Francisco on November 14, 2010.

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    This document provides an overview of the self-publishing process. It discusses establishing realistic expectations for self-publishing, developing an online platform through websites and social media, and the importance of editing, design, and different sales channels. The document also outlines 10 steps for self-publishing success, including finishing the book, formatting for ebooks and print, selling the book through various outlets, and ongoing marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    334 views9 pages

    Self-Publishing Boot Camp Presentation

    Uploaded by

    Carla King
    This document provides an overview of the self-publishing process. It discusses establishing realistic expectations for self-publishing, developing an online platform through websites and social media, and the importance of editing, design, and different sales channels. The document also outlines 10 steps for self-publishing success, including finishing the book, formatting for ebooks and print, selling the book through various outlets, and ongoing marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    Self-Publishing Boot Camp

    Carla King
    Why Publish?
    Reality Check
    Set expectations. How to Write a Book Proposal
    by Michael Larsen
    Will my book... 3rd Edition

    Business Plan in a Day


    ‣ Create income? by Rhonda Abrams
    2nd Edition

    ‣ Contribute to career?
    ‣ Personal satisfaction?

    Chapter 1
    http://selfpubbootcamp.com/
    Platform Development is #1
    ‣ What is platform?
    ‣ Consistent branding
    ‣ Start: NOW
    ‣ Website, blog, social media
    ‣ Contribute to community
    - Easy, cheap, fun marketing & publicity

    ‣ ASK: Where are my readers?


    Chapter 2
    http://selfpubbootcamp.com/
    Editing is #1, too

    • Writing groups or peer groups


    • Conceptual editing
    • Copyediting / line editing
    • Proofreading
    • Finding editors and proofreaders
    Chapter 4
    http://selfpubbootcamp.com/
    Design is also #1
    • Book cover - digital and print
    • Interior - digital and print
    static vs reflowable
    • Tools - DIY w/MS Word
    InDesign/Quark, Photoshop, Illustrator
    • Hiring designers
    Chapter 5
    http://selfpubbootcamp.com/
    Sales Channels
    Non-exclusive
    You can use any
    ‣ Scribd
    20%
    and all of these
    channels

    ‣ Smashwords
    20% + 30% if aggregated and purchased through other online store:

    and others

    ‣ Amazon (CreateSpace, DTP, Kindle)


    30% +

    ‣ Bookstores - Want Your Self-Published Book in Stores? Weigh the Options


    55-65%

    ‣ Direct - website, back-of-room sales


    0%

    Chapter 9
    http://selfpubbootcamp.com/
    Bowker:Control Your ISBN
    1. You buy block of 10 ISBN numbers
    e Pitfalls of Using Self-Publishing Book Packages

    2. Insert metadata for SEO


    A Self-Publisher's Guide to Metadata for Books

    3. Price your book


    4. en buy your bar code (for print)
    5. Lifecycle - notify when out-of-print
    or 2nd edition available
    Chapter 6
    http://selfpubbootcamp.com/
    Curators: Your new best friends
    ‣ Targeted / vertical markets in genre or industry

    ‣ Vetted!
    • Bloggers, reviewers
    • Social network community
    • Reader rating systems
    ‣ Catalogs - books, supplies, gear, gifts . . .

    ‣ Micropublishing
    http://selfpubbootcamp.com/
    10 Steps to Self-Publishing Success
    http://SelfPubBootCamp.com
    1 Set your mission and goals 6 Get your book into the system
    Get a reality check on your personal Buy your own Bowker ISBNs, bar
    and professional expectations codes, to control your metadata
    2 Develop your platform 7 Format e-book versions and print
    Social media, forums, communities How for format for digital, printing
    online and off. on-demand, short run, and offset
    3 Take care of business 8 Sell your book
    Budgets and business activities Selling on the web, direct, in catalogs,
    back-of-room, and packaging books
    4 Finish writing and editing
    Writing groups, outsourcing to editors 9 Distribute e-book & print formats
    and proofreaders for quality book Formatting and distribution to
    e-tailers and brick & mortar
    5 Design
    Standards for ebooks and print, 10 Never stop marketing
    finding a designer for quality book http://selfpubbootcamp.com/

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