Innovation India Case study

Titan – The Edge

 Mission

To create World’s Slimmest Water

Resistant Watch
 Past Research says…

• Last Swiss attempt failed in 1982

• Watch can either be slim or water resistant

 Big Challenge for Titan

• To create World’s Slimmest Water

Resistant Watch
– small size of only 3.5mm
– as thin as the edge of only 1 floppy disc
– With water resistant quality
 Smaller Challenges for Titan

• To bring down the movement thickness from

a normal 3 to 3.5 mm to only 1.15 mm !!!

• Make a battery which was 1.05 mm in

thickness with longer lasting power backup

• Make it sturdy, reliable watch to withstand

daily wear and tear
Result: Titan – The Edge
 About Titan – The Edge

• World’s Slimmest Water Resistant watch

• Titan launched The Titan Edge, only after 6

years they decided to make it
 Innovation for India Awards 2010

• Entries open for 2010

• Last date for submission September 2009

• Download your application forms here:

http://www.maricoinnovationfoundation.org/
 What will the winners get…
• Felicitated in Mumbai in the presence of industry
stalwarts

• A cash prize of Rs 1 lakh

• The Foundation’s extended Governing Council’s

support as mentors

• A platform with VCs and angel investors

 Marico Innovation Foundation

• Created in March 2003

• Under the stewardship of Dr. Ramesh

Mashelkar.

• The Foundation’s Mission is to Fuel

Innovation in India