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Case Studies in Management Theory To Practice PDF
Case Studies in Management Theory To Practice PDF
Dr S Pratap Reddy
Founder Chairman
Dhruva College of Management, Hyderabad – 501401, AP, India
Published and distributed in India by
HUMMING WORDS PUBLISHERS
Faridabad, INDIA
www.hummingwords.in
Email: hwpublishers@gmail.com
ISBN: 978-81-920730-1-9
First Edition: 2012
All rights reserved with the editors. No part of this publication may be reproduced or distributed in
any form or by any means, electronic, mechanical, photocopying, recording, or otherwise or stored
in a database or retrieval system without the prior written permission of the editors.
PROLOGUE
We are experiencing the waves of globalization in all the walks of our life and teaching pedagogy
used at business schools in India is no exception. Today’s business has become more complex and
challenging than ever before; teaching pedagogy at business schools has been metamorphosed from
teaching centric to learning centric. Management graduates need knowledge, skills and right attitude
in a balanced proportion to meet professional challenges of present and future. And this doesn’t
depend only on the student’s ability to learn and understand business concepts, but also, to a great
extent, on the learning resources and teaching pedagogy they are exposed to. Teaching and training
at business schools for professional courses like PGDM/MBA should be done like a fisherman
trains his kids to swim. He does not teach them the basics of swimming, but throws them directly
into the water to learn swimming on their own. And the fisherman makes sure that the kid does not
drown. A person who is trained this way is more likely to become a great swimmer than one who
undergoes traditional way of routine coaching.
At this backdrop, the case method of teaching has emerged as one of the most effective way of
teaching at business schools across the globe. Case studies often recount real life business or
management situations that present business executives with a dilemma or uncertain outcome. Case
studies are famous for their decision predicament which stimulates management students to
understand and analyze complex and unforeseen business challenges which help them flourish as
effective decision makers in future. A good case is more than just a description. Typically a case is a
narrative of certain factual situations in an organization, often involving a decision issue; a challenge,
an opportunity, or a problem. A case discussion does offer an opportunity to the students to apply
what they learn in the classroom to real-life experiences. The case method of teaching is an
instructional approach that engages students in active dialogue about issues and problems intrinsic
to managerial execution. It often helps improve students’ abilities in analyzing and solving problems
by encouraging them to develop profound analysis on organizational operations and find out the
source of their problems and figure out solutions. Such learning centric teaching method helps
students to deepen theoretical understanding and stimulate them to exert their thinking capabilities
and creativity.
This book is a collection of case studies showcasing the tapestry of business at one place so that it
can be referred to by the management teachers, students and practitioners in furtherance of their
understanding of various business concepts. The various case studies in this book are intended for
general discussion rather than effective handling of a business situation.
Editing this book has been a truly rewarding experience to us. We express our heartfelt gratitude to
all the authors and reviewers for their significant contribution; without their support, this book
would not have been possible. We strongly believe that this book “Case Studies in Management:
Theory to Practice” will be of great interest to the business community and we hope that it will add
to the understanding of learned readers; teachers, students and practitioners in untangling every day
business dilemmas.
Happy Reading!
KUNAL GAURAV
S PRATAP REDDY
CONTENTS
2 The Sweet and Sour Apple: The Case of CEO Strategies at Apple Inc. 11
Dr Praveen Balakrishnan Nair & Ms Quay Ai Leng
9 Rebranding Bajaj: Dropping Family Name from its Two Wheeler Segment 73
Ms Pooja Sharma & Ms Deepika MG
13 Strike at Maruti Suzuki India Limited (MSIL): Then (2000-2001) and Now (2011) 93
Dr M Sivagnanasundaram & Bidyananad Jha
14 A Tryst with the Triumph: India’s March to World Cup Glory 105
Dr Ira Bapna, Ms Gitanjali Shrivastava & Ms Ekta Chitnis
15 Agri- Retail Shops at Railway Stations 115
Dr Sanjit Kumar Dash