VOICE AND TONE

SECTION 1
Without voice and tone, your copy will have no personality or style, and the way you
say things in your copywriting will prevent you from connecting with your audience.

Voice Voice should be a well- Your brand’s

stating what you believe defined part of your voice is determined
in your very own style copywriting, while tone by three basic traits:

Lecture 7: Know Your Voice and Tone

will vary depending on
Tone
how you want others to the subject matter or
see you in that moment even current events. PERSONALITY STYLE BELIEFS

It’s not only

WHAT you say
“ DEFINE WHAT YOUR
BRAND STANDS FOR,
its core values and
tone of voice, and
then communicate
that matters. It’s consistently in
HOW you say it. those terms.”
Simon Mainwaring

HANDOUT

PERSONALITY STYLE BELIEFS

Personality is what Style is the way Beliefs are what you
makes you unique you communicate, stand for and what
and shapes your or how your brand your brand’s mission
relationships. presents itself. is based on.