STUDENT BUSINESS PLAN

Cuenca Senior High School

I. BACKGROUND OF THE STUDY

Business nowadays are very complicated for some people, it is a risk where you
should know first the different things to consider when starting the business. The
competition in the market place is one of the most problem that every businessman
should know. An in-depth study will bring a good result because it shows the projected
things might happen in the future. So this study will help to create a plan to start a
business like a hotcake house.
The market place in Cuenca, Batangas is quite tough because it has so many
stall that compete with each other, however they only serves same product and there are
no differences, so the investors want to invest in a business where it will serve different
and unique products that you can not found easily in the location. They came up with a
hotcake house, that will serve not just a hotcake but with a twist.
Hotcake is originally from France however it also become popular here in the
Philippines, because of its taste and fluffy texture. It is often thin and round, made with
starch based batter, usually flour, egg milk, baking soda and sugar, topped with butter
and sugar.
The hotcake may be served in the morning or in the afternoon, in some fast food
chain it is a popular as a morning meal. It is also popular to the common people and we
can buy this at the streets and other ¨miryenda vendor¨.
Because of its no time basis of serving and its popularity, this show the increase
in demands in hotcake. By doing and creating a twist with crepe and other things that we
can found in the hotcake, it might boost its popularity and its uniqueness.

Name of the Company : Hot Cakey: The Hotcake that will make you wet

II. Company Mission and Vision

● Mission: to give them a new experience and taste of hotcakes with an affordable
price
● Vision: To be one of the most popular business company offering the most fruity
and fluffy hotcakes in Cuenca, Batangas eventually to the region and the
Philippines.
III. Company Logo
● The logo of the company consists of letters, with a design of hotcake, juice, spoon and
fork.
● The mango is also placed that signifies the main product of the company.
● And other designs that can be found in the logo represents the wholeness and the
service of the company.

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COMPANY TAGLINE

¨The hotcake that will make you wet¨

This tagline emphasizes that the hotcake we are serving will make your mouth
watery and boost your appetite.

IV. Location
The place where the shop will be built is in Poblacion 3, Cuenca,Batangas, Along
National Highway, near Iglesia ni Cristo. Because location is very important in order to meet
the demands of people, this place is the best location to establish the business. The proponents
considered these things as follows:
A. Convinience - Since the location of the shop is along the highway, it is easy to
locate by the customers.
B. Cost - Since the business is just new, and it has a right amount of fund to invest
in this business, the proponents choose to build their own building.
C. Customer - The place is surrounded by the churches, it is also near the
cemetery as well as with schools.
D. Safety - The place is landslide and flood free and the order and peace in the
place is well-implemented.

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V. Location map:

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VI. Type of Business Organization

PARTNERSHIP - This type of business organization shows the deals with the cooperation of the
owners of the business, not only one but more than. Each of them contributes for the profit and
operations of the business.

Some possible advantages;

1. Shared cost of start up
2. Shared work and responsibities.
3. Shared business risks and expenses
4. Motivate everyone in the organization.

Some possible disadvantages

1. Less profits for the owners.
2. All of you are liable for the debt of the individual.
3. Can not easily decide for the business, the ideas of others should be considered.

VII. MODE OF FINANCING

Ranchordas Chandcha, Francisco Muniz, Mark Espejo, Nic Sampson, Ady Madison and
Alissande Rastogi are the general partners in the business. Each of them contibuted an especific
amount for the business. They decided that individual should invest Five Hundred Thousand
Pesos each (P500,000.00) as their starting capital.

NAME NATIONALITY ADDRESS % SHARE OF AMOUNT

OWNERSHIP

Ranchordas Filipino Cuenca, Bats 16.67% P500,000.00

Chandcha

Francisco Muniz Filipino Cuenca, Bats 16.67% P500,000.00

Mark Espejo Filipino Cuenca, Bats 16.67% P500,000.00

Nic Sampson Filipino Cuenca, Bats 16.67% P500,000.00

Ady Madison Filipino Cuenca, Bats 16.67% P500,000.00

Alissande Rastogi Filipino Cuenca, Bats 16.67% P500,000.00

TOTAL 100% P3,000,000.00

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VII. PRE OPERATING EXPENSES

Legal Expenses Amount in Php

BIR Registration and legal fees P 530.00

SEC registration fee P 1,075.00

DTI application fee P 515.00

Mayor´s permit P 520.00

Sanitary Permit fee P 30.00

Fire inspection fee P 80.00

Business plate P 200.00

TOTAL P2,950.00

IX. START UP COST

START-UP EXPENSES AMOUNT IN PHP

Pre-operating expenses P 2,950.00

Production and office supplies P 3,000.00

Cost of Inventory P 30,000.00

Store Supplies P 25,000.00

Salary Expense ( One Month) P 25,000.00

Utilities Expense ( One Month) P 10,000.00

Advertising Expenses P 5,000.00

TOTAL EXPENSES P 100,950.00

Start-Up Asset

Store Equipment and Machineries P 50,000.00

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Business Building Cost P 1,000,000.00

TOTAL ASSETS P 1,050,000.00

TOTAL REQUIREMENTS P 1,150,950.00

Partner´s Contribution P 3,000,000.00

Less: total requirements P 1,150,950.00

Cash On Hand P 1, 849,050.00

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Market Study
I.Product Description
A. Main Product
The product of the shop will be in different flavors from the crepe, until to the
drizzle. The hotcake crepe is composed of different fruit flavors like banana,
apple, pineapple, orange, raspberry, original but the most common is the mango.
Then the fillings also come up with the same flavor that the customers can pair
with their chosen crepe flavor. For the drizzle, they also have the same flavor but
the company also have the chocolate syrup, vanilla syrup, milk syrup and the
honey. For the last touch, the add-on tops are fruits, kisses (chocolate and milk),
sprinkles, chocolate chips, crushed cookies and meringue
The price of the product is based on the costumers´ cobination picked.
B. Refreshments
For the refreshments, the company are willing to served fresh and fruity
refreshments. They have a lot of choices that they can pair-up with the hotcakes.
The drinks are either cold or hot, for cold the company will offer fruit juice (orange,
pineapple, grapes, dalanadan, strawberry, melon, watermenlon, mango,
guyabano), fruitshakes (orange, pineapple, grapes, dalanadan, strawberry,
melon, watermenlon, mango, guyabano), softdrinks and water. For the hot drinks,
the company also offer hot and cold coffee, and hot and cold milk.

II. MARKET DESCRIPTION

A market is consist of individuals who are interested and willing to buy a particular
product to obtain bebefit that will satisfy a specific need or want, and who have the resources
(Time and Money). In establishing a business, it is necessary to consider who are the target
customers? How much capital that the investors invest? How market will develop their business
to meet profitability. In order to meet the target and strategies, an in-depth study must be
conducted.

A. Target Market
Age ALL

Categories Students, Workers, Family

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III. Price Study

A. Hot Cakey Pricelist
SAMPLE PRICELIST
Crepe Fillings Drizzle Ad-ons Refreshments

Mango Mango Chocolate Kisses Shake

(P 13.00) (P 15.00) (P 6.00) (P 7.00) (P 25.00)

Original Chocolate Vanilla Crushed Juice

(P 8.00) (P 15.00) (P 6.00) Cookies (P 10.00)
(P10.00)

Banana Banana Milk Sprinkle Water

(P 10.00) (P 10.00) (P 5.00) (P 5.00) (free)

Apple Apple Honey Meringue Softdrinks

(P 10,00) (P 10.00) (P 8.00) (P 5.00) ( it may varries)

Raspberry Raspberry Mango Chocolate chips Coffee

(P 18.00) (P 20.00) (P 5.00) (P 10.00) (P 10.00)

If customer A choose: Mango crepe + Chocolate Fillings + doubled vanilla drizzled + double
kisses as add-ons with a refreshment of Shake, this order costs P 79.00.
If customer B choose: Original crepe + Chocolate fillings + Vanilla drzzle + water. P29.00
The cost might varried depending on the order of the customers.

IV. Swot Analysis

A.
STRENGTHS WEAKNESSES
● The company are serving ● New in business world.
hotcakes that differs from ● It doesn´t have a drive thru.
other. ● Competetive market.
● The costumer has the power
to choose their wants and to
lessen the price of the product.
● Located near different buildings
like churches and schools.

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OPPORTUNITY THREAT
● Expansion of the business. ● Competitors.
● Growing Population ● Rising price of raw materials.
● Increasing in demands of ● Other food stall.
hotcakes.

B. Positioning Statement
● The Hot Cakey will serve and provide a high quality of product and
services in an affordable price.
● Products are guaranteed served fresh, hot and clean to the customers.
● The satisfaction of the customer is the main goal of the company. They
will be treated as an special guest.
V. Marketing Mix
A. PRODUCT - We are willing to serve hotcake with its freshness and uniqueness also, the
flavors we have will be upgraded and it will become plenty for the selection of the
customers.
B. PEOPLE - The success of the business is depends on the customers´ satisfaction not
only with the product, but also with the services and the cleanliness of the shop, thus,
employees are required to meet the customers´ satisfaction and they are also need to
have a good communication skills and organization with themselves.
C. PRICE - Becuase our company is considering the budget of the costumers, we are
letting them to choose their budget meal in affordable price without damaging the quality
and the quantity of the product.
D. PLACE - The shop will be placed near the different establishments like schools,
churches and cemetery, so it is convinient enough for the costumers to come-in and eat
in our shop.
E. PACKAGING - Packaging of our product will be a one way to disseminate information
about our business. This also help the costumers to identify and persuade them to
come-in in our shop.
F. PROMOTION - An advertising agent will be hired to disseminate the information about
the shop Hot Cakey.
a. A print advertisement is the first move to inform the people.
b. In the opening day of the operations, the company will create promos and
discounts to customers.
c. The company will provide a facebook page. Through the power of social media, it
will help the company to discover and to become popular.

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VI. PROJECTED FINANCIAL STATEMENTS

STATEMENT OF FINANCIAL POSITION

2020 2021 2022 2023 2024

ASSETS

Current

Cash 1,849,050.00 2,000,050.00 2,550,600.00 3,000,000.00 3,700,000.00

Accounts 15,000.00 13,000.00 14,500.00 16,000.00 20,000.00

Receivable

Inventory 30,000.00 40,000.00 45,000.00 50,000.00 60,000.00

Non Current

Property, plant 50,000.00 100,000.00 150,000.00 150,000.00 200,000.00

and equipment

Total Assets 1,944,050.00 P 2,153,050 P2,760,100.00 P 3,216,000.00 P 3,980,000.00

LIABILITIES 2020 2021 2022 2023 2024

AND OWNERS
EQUITY

Current
Liabilities

Accounts P 25,000.00 P 30,000.00 P 29,000.00 P 45,000.00 P 50,000.00

Payable

Accrued P 33,000.00 P 43,000.00 P 40,000.00 P 50,000.00 P 60,000.00

Expenses

Total Current P 58,000.00 P 73,000.00 P 69,000.00 P 95,000.00 P 110,000.00

Liabilities

Non Current
Liabilities

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Notes Payable P 67,000.00 P 137,000.00 P 150,000.00 P 105,000.00 P 175,000.00

Long Term Debt P 150,000.00 P 140,000.00 P 171,000.00 P 250,000.00 P 215,000.00

Total Liabilities P 275,000.00 P 350,000.00 P 390,000.00 P 450,000.00 P 500,000.00

Capital P 1,669,050.00 P 1, 803,050.00 P 2,370,100.00 P 2,766,000.00 P 3, 480,000.00

Total Liabilities 1,944,050.00 P 2,153,050 P2,760,100.00 P 3,216,000.00 P 3,980,000.00

and Owners
Equity

Expectations
The business will be succesful for its five years because of its uniqueness and good
services. It expand in 5 different districts in Batangas. It is also has a drive thru, for the
customers in a hurry, and the flavors of the crepes and other things in the hotcake are
dominating with its natural taste and flavor. Many flavors will be added to the pricelist, and the
flavor of some refreshments are different from each other. the business will look forward to meet
the customers´ satisfaction with the food and the services they are looking for.

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