ANNEXURE-I

A
SYNOPSIS
ON
“SUPPLY CHAIN MANAGEMENT”

Research Supervisor: Submitted by:

Mr. Paul Gomes Jitender

Designation – Deputy Manager Enrollment No. - 17061007170

Remarks of Evaluator

Approved/Disapproved Approved/Disapproved
(I Evaluation) (II Evaluation)

Session – 2017-19

Directorate of Distance Education

Guru Jambheshwar University of Science & Technology, Hisar
(India)
 ANNEXURE-II
DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF SC. & TECH. HISAR

1. NAME : : Paul Gomes

2. DESIGNATION : : Deputy Manager

3. QUALIFAICATION : : MBA

4. AREA OF SPECIALIZATION : : Supply Chain Management

5. EXPERIENCE : : 12 year

6. OFFICIAL ADDRESS : : Metal one Corporation INDIA Pvt. Ltd.

7. MOBILE : : 8368967814

8. E-MAIL : : moibls2@metalone.co.in

I am willing to supervise Mr. Jitender

Enrollement No. – 17061007170

On the topic “ SUPPLY CHAIN MANANGEMENT “

(Signature) with seal

Name of Supervisor
Contents of Project Report:
i) Introduction and Rationale of the topic chosen.
ii) Objectives of the study
iii) Literature Review and problem formulation.
iv) Research Methodology.
v) Analysis/discussion and interpretation of data.
vi) Conclusions/findings and recommendations/suggestions.
vii) References/Bibliography in specified format.
viii) Appendix.

a) Questionnaire, if any
b) Interview schedule, if any
c) List of the companies surveyed.
d) Raw data, if the candidate wants to submit
e) Graphs/Diagrams etc.
f) Any other document relevant to the study
 Introduction and Rationale
Supply Chain Management can be defined as the management of flow of products
and services, which begins from the origin of products and ends at the product’s
consumption. It also comprises movement and storage of raw materials that are
involved in work in progress, inventory and fully furnished goods.

The main objective of supply chain management is to monitor and relate

production, distribution, and shipment of products and services. This can be done
by companies with a very good and tight hold over internal inventories,
production, distribution, internal productions and sales.

Supply chain management basically merges the supply and demand management.
It uses different strategies and approaches to view the entire chain and work
efficiently at each and every step involved in the chain. Every unit that participates
in the process must aim to minimize the costs and help the companies to improve
their long term performance, while also creating value for its stakeholders and
customers. This process can also minimize the rates by eradicating the
unnecessary expenses, movements and handling.

Here we need to note that supply chain management and supply chain event
management are two different topics to consider. The Supply Chain Event
Management considers the factors that may interrupt the flow of an effective
supply chain; possible scenarios are considered and accordingly, solutions are
devised for them.

Objectives of the study.

The objective of every supply chain is to maximise the overall value generated. The value
of a supply chain generates is the difference between what the final product is worth to the
customer and the effort of the supply chain expands in filling the customer’s request.For
most commercial supply chains, the value will be strongly correlated with supply chain
profitability, the difference between the revenue generated from the customer and the
overall cost across the supply chain.

A well designed SC is expected to support the strategic objectives of:-

1. Solving supplier’s problems and beyond his level.
2. Customer service performance improvement.
3. Reduction of pre & post production inventory.
4. Minimizing variance by means of activities like standardization, variety reduction,
etc.
5. Minimum total cost of operation & procurement.
6. Product Quantity control.
7. Achieving maximum efficiency in using labour, capital & plant through the
company.
8. Flexible planning and control procedures.

Statement of the problem

Three Key Issues in Supply Chain Management

1 Globalization –
Globalization presents several critical supply chain management challenges to
enterprises and organizations:
First, to reduce costs across the supply chain, enterprises are moving manufacturing
operations to countries which offer lower labour costs, lower taxes, and/or lower costs of
transport for raw materials. For some companies, outsourcing production involves not
only a single country, but several countries for different parts of their products.
However, outsourcing not only extends the production process globally, but also the
company’s procurement network. Having suppliers in different geographic locations
complicates the supply chain. Companies will have to deal with, coordinate, and
collaborate with parties across borders regarding manufacturing, storage, and logistics.
Furthermore, they have to extend or maintain fast delivery lead times to customers who
want to receive their products on schedule despite the increased complexity in the
manufacturer’s supply chains. Finally, they also have to maintain real-time visibility into
their production cycle — from raw materials to finished goods — to ensure the efficiency
of their manufacturing processes.

2 Fast-changing Markets
Consumer behaviour is affected by cultural, social, personal, and psychological factors
that are quickly being changed by technology and globalization. Social media is creating
new pressures for consumers to conform while putting pressure on enterprises to utilize
these sources of information to respond to changing preferences in order to stay interesting
and relevant.
First, products have shorter life cycles due to rapidly changing market demands.
Enterprises are under pressure to keep up with the latest trends and innovate by
introducing new products, while keeping their total manufacturing costs low because they
understand that trends will not last for a long time. This also demands a flexible supply
chain that can be utilized for manufacturing other products and for future projects.

3 Quality and Compliance

Aside from influencing consumer behaviour, social media highlights the importance of
having high-quality products. According to research conducted by marketer, reading
reviews, comments, and feedback is the top social media activity that influences online
shopping behaviour. Furthermore, social media has not only raised consumers’
expectations of product quality, but has also caused by product recalls. Thus, enterprises
are under increasing pressure to create high-quality products and to create them
consistently. They can do so by addressing quality at every level of the supply chain, such
as raw materials procurement, manufacturing, packaging, logistics, and product handling.
Product quality often goes hand-in-hand with compliance. Enterprises need to ensure that
they meet local and international regulatory standards in manufacturing, packaging,
handling, and shipping of their products. Aside from passing quality control and safety
tests, enterprises are also required to prepare compliance documents such as permits,
licenses, and certification which can overwhelm them and their supply chain management
systems.
 Scope/Relevance of Proposed Study.

Supply chain planning is an established discipline is operational supply chain, and

matured is some business segment than others. Supply chain discipline optimizes cost
and ensures material delivery at the time of customer requirement. Depending on
maturity of demand/ supply equilibrium and complexity “width factors”, a “planning”
in a specific business segment can be evaluated as a degree of maturity. One of the
measures, of supply chain planning maturity depends on consistency & predictable
nature of demand and supply. As business gets older, supply chain planning process
inside an industry gets matured by experiencing factors of variations in demand and
supplies. From a firm’s perspective, supply chain planning maturity is achieved by
learning demand and supply trend and modeling of their variations in a given business
environment. Supply chain planning factors and process for some of the products and
customers can be termed as an established one, like planning for an FMCG based
product. An FMCG sector, have been evolved in last hundreds of year, there is a good
consolidation and assimilation of learning across the FMCG organizations. Some
product segments have a moderately matured supply chain, like a supply chain run by
an engineering company. Such a supply chain is more complex, in terms of handling
large number of SKUs (low volume high variety), has an industry learning somewhat
moderately matured as against an FMCG supply chain. Size and volume of revenue
being handled by a supply chain does not decide the maturity of supply chain alone.
There are many business models evolving with very high revenue and volume off-
takes, e.g. demand for a wind turbine or solar energy in last fifteen years. Supply
chain practices are moderately established for such industries because they are having
very latest and unique complexities width factors, not fully experienced earlier. These
supply chains are struggling to understand multiple factors causing demand/supply
variations and building a model to forecast. Better understanding of width factors in
model will make it possible to replicate planning close to matured supply chain
similar to FMCG. Learning can be used to train upcoming planners and other players
of supply chain to manage delivery at optimum supply chain surplus.

RESEARCH METHODOLOGY
The methodology used for carrying out the diagnostic of the construction supply chain
in Chile, consisted in the application of a survey to more than 300 organizations that
involved construction companies, suppliers, subcontractors and clients . The
population analyzed was all the companies that belong to the construction sector that
develop their activities in Santiago, the capital of Chile. A total of 50 valid surveys
were obtained during the study. Knowing the current situation of the local
construction supply chain, a generic methodology is proposed to implement SCM,
taking into account the problems previously identified. This methodology is addressed
mainly to construction companies. However it can also be applied by the other parties
of the supply chain. The methodology is based on the cycle known as the Deming
cycle, also known as the PDCA cycle (plan – do – check – act). The fundaments of
this cycle and its application to every activity or process of the organization are
essential to achieve a continuous improvement of its supply chains.
In addition to the answering instructions, the survey was structured in four sections
with the following objectives:
• To obtain general information about the respondent companies, including type of
company, area of work, annual operational volume and number of employees.
• To understand the relationships between companies and their suppliers.
• To understand the relationships between companies and their clients.
• To identify and understand the more relevant aspects of the relationships between
construction companies internal clients and suppliers especially between construction
sites and the main office.
Data Collection Also Leads to In-company Improvements
In order to keep supply chain costs low, supply chain management (SCM) solutions
are needed for improved decision making, creating operational elasticity so that an
organization can identify and eliminate inefficiencies.
One of the best ways integrated data collection methods streamline operations is by
optimizing inventory. As suppliers fine tune their operations in larger numbers
through the use of technology, many of those establishments are also realizing that
those same tools provide them with a broader view of the supply chain.
In speaking with Manufacturing Business Technology, software development expert
Dan Radunz explained how better this improved operational awareness from new data
gathering methods can lead to greater supply chain visibility on the whole.
"[By] making sure you know the what, where and when of your inventory, [you]
ensure rapid and efficient replenishment. This may mean global visibility that goes
beyond the four walls of a facility to each node of the supply chain, including the
warehouse and manufacturing facilities, in transit and at reseller locations."
Yet, perhaps one of the most powerful and largely unrealized ways that advanced data
collection methods impact an organization may be how they are perceived - beyond a
mere tool and more as a company asset.
"Supply chain management is no longer solely about cutting out cost." said product
management professional. "Customers are now looking to drive differentiation
through their supply chain practices and even turn their supply chain into a revenue
generator."
 REFERENCES
SOURCES FROM INTERNET
https://www.tutorialspoint.com/supply_chain_management/supply_chain_management_introduction.htm
https://www.investopedia.com/terms/s/scm.asp
https://www.scmwizard.com/what-is-supply-chain/
http://www.washington.edu/news/2015/07/31/social-media-amplifies-damage-of-product-recalls-to-firms-
rivals-too/
https://scm.ncsu.edu/scm-articles/article/data-collection-electronic-or-manual
https://shodhganga.inflibnet.ac.in/bitstream/10603/120394/10/10_chapter%203.pdf
https://www.hindawi.com/journals/ddns/2014/701938/
https://www.study.eu/article/career-in-supply-chain-management-logistics-what-to-study