sgmagazine.

com

MEDIA KIT
2019
 H E Y IT'S US!

SG Magazine is the leading lifestyle authority in city-based news,

trends, events, dining, nightlife, arts & culture and travel.

A digital content house that is geared to inform and engage its affluent
and active community of plugged-in readers and beyond with its
offbeat magazine personality and originality that is well-loved.

23 years of success, covering the local scene longer than

anyone with the best and most up-to-date content.

We have a team of lifestyle experts who can convey

cutting-edge content for a digital-savvy audience.
 OUR AUDIE NCE DATA
We speak directly to the city’s affluent young professionals who spend actively

73%
are in the prime
25 – 44 age range

10%
are Expats

8%
are Permanent
37%
are male
Residents

82%
are Singaporeans
63%
are female

over

50%
earn at least
$60,000 per annum
with over

16%
earning over
$200,000 per annum 80%
are executives or higher
(managers, professionals
and business owners)
 OUR AUDIE NCE TA S TES & H A B ITS

96%
go to events regularly

91%
have made lifestyle
85%
take 2 or more
purchases or choices international trips
based on SG’s per year
recommendations

73%
use SG when choosing
restaurants and
food services
 OUR RE ACH
Our various channels via the web, social media and e-mail reach more
than 1 million high-net-worth professionals each month

WEB
PAGE VIEWS

600,000
UNIQUE VISITORS

300,000

SG DAILY
NEWSLETTER
SUBSCRIBERS

21,000+
SOCIAL
REACH

550,000
SG PRIVILEGES
POST ENGAGEMENTS
EDM DATABASE
50,000 SUBSCRIBERS

20,000+

DI D YOU A L S O K N O W ?

69% read SG Magazine on mobile

31% on desktop

89% 59% from search engines

26% direct traffic

13%
like our website content,
layout and navigation social referrals

2% others
 PRODUCT
HIGHLIGHTS
Have a story to tell?
Come be a part of it all—because there’s no better time
to engage with our discerning, loyal and affluent readers
 W E BS ITE

LEADERBOARD BANNER
• Our larger format banner
positioned above the homepage
to yield maximum visibility
when readers visit SG Magazine
Leaderboard • Appears on homepage and
landing pages

BOX AD BANNER
Leader Block
• Positioned at the righthand
corner of the site, it enhances
client’s advertising message
when paired with the
leaderboard banner
• Appears on homepage and
Box Ad
landing pages

Basic Block

Box Ad

NATIVE CONTENT
• Curated sponsored content
that blends seamlessly into SG
Magazine's editorial lineup
• Strategically written in SG style
News Block
and tonality while presenting it
the way you want it
• User engagement is higher than
a regular ad
• Leverages our social media
community for reach and
impact
DIG ITA L & SOCI A L

CANVAS
• A new post-click, full-screen,
immersive mobile ad experience on
Facebook that taps into the ever-
growing trend of readers accessing
content via mobile
• Strategically curated by our content
team to provide a seamless reader
journey with little or no drop-offs to
drive traffic back to landing page(s)
• Content can include the use of
various social snacks including
still, gifs, 180/360-degree images
and videos, to further amplify the
experience
• Guaranteed reach of 50,000 users
• $7,000

VIDEOS
• Tell your brand stories and engage
with our audience through fun
bespoke video content with
compelling editorial story angles
• Guaranteed 50,000 views or more
• Advanced analytics
• $6,000 - $8,000 (check our rate card
on pg. 11 for more info)
 E M A IL M A RK ETING

Leaderboard

SG DAILY
• Let your voice be heard in an
Logo uncluttered & exclusive channel that
targets our loyal subscribers from
Monday to Friday before 9am
• Highlights all that’s hot and
happening in Singapore and beyond,
from new openings and interesting
events to best-of-lists and trends
• Dedicated leaderboard and ad
banners throughout the month with
the freedom to decide your choice of
artwork and brand message
• “Brought to you by” brand
association with SG Daily
Pop Under • Fully booked through 2016, 2017 and
2018
• $12,000/month

SG PRIVILEGES
• Immediate call-to-action promotions
in a cost-efficient platform
• A dedicated email platform where
our readers receive precisely
crafted promotions such as concert
packages, dining discounts, party
exclusives and priority booking
• Freedom to decide your choice of
artwork and brand message
• $2,500/blast
 DIG ITA L R ATE C A RD

All rates are in Singapore dollars.

WEBSITE
NATIVE CONTENT PER STORY
Native Posts: homepage feed + native article + facebook post; style and content meet SG standards $4,500
Add on:
Leaderblock $1,500
Basic Block $500
Advertorial Posts: homepage + advertorial article; clients have full control over style and content $2,500
Advertorial with Basic Block $3,500
Inclusion in evergreen SG Best Of $2,500
Inclusion in regular weekly or monthly round-up (events, food, travel, shopping) $1,500

FULL SITE RUN SIZE (WxH) PER WEEK

Leaderboard 728px X 90px (Desktop) $2,000
500px X 125px (Mobile)
Rectangular Banner 300px X 250px $1,000
Pop-up Ad (exclusive) 500px X 380px $5,000

SG DAILY (NEWSLETTER) SIZE (WxH) PER MONTH

Sponsorship (Logo + Leaderboard + Pop-Under Banner) 728px X 90px (Leaderboard) $12,000
720px X 300px (Pop-Under Banner)
closing: 3 working days before blast date. materials: 2 working days before blast date

SG PRIVILEGES (PROMOTIONAL EDM) SIZE (WxH) PER EDM

SG Privileges 728px X 1200px* $2,500
closing: 3 working days before blast date. materials: 2 working days before blast date *EDMs can be any height but no higher than 1200px

Featured Spot in Sg Daily $2,000

requires buy-in if Native Post

SOCIAL SUITE
Facebook Post $2,500
Facebook Carousel - Scrollable $3,500
Facebook Carousel - Triptych + Includes 50,000 guranteed reach $5,000
Facebook Canvas + Includes 50,000 guranteed reach $7,000
Additional Facebook boost for native content (increases reach by average of 15,000;
must be booked at the same time as primary booking) $400
 DIG ITA L R ATE C A RD

All rates are in Singapore dollars.

VIDEOS
DURATION LEAD TIME RATE ADDITIONAL

EDITORIAL FEATURE VIDEO

• Single or multiple (up to 3) locations 1-1.5 minute 14 working days $8,000 • $250 per hr after first 4hrs of
• 2-3 person sound & video team shoot
• Up to 4hrs shoot • $250 per hr after first 2 cuts
• Comes with 2 cuts/revisions for post-production • $800 per additional location after
3 locations
• Comes with a 50 – 100 word native article on
www.sgmagazine.com • With talent: Ask for quotation
• Guaranteed 50,000 reach and 30,000 video views

EDITORIAL CO-BRANDED FEATURE VIDEO

• Inclusion in monthly/seasonal editorial video Up to 30 5 working days $3,600 • $250 per hr after first 2hrs of
• Single location seconds shoot
• Single videographer • $250 per hr after first cut
• Up to 2hrs shoot • $800 per additional location
after first location
• Comes with 1 cut/revision for post-production
• With talent: Ask for quotation

FEATURE VIDEO
• Quick story-telling with quick edits, including a Up to 45 10 working days $6,000 • $250 per hr after first 2hrs of
mix of images & short video sequences seconds shoot
• Single location • $250 per hr after first 2 cuts
• Single videographer • $800 per additional location after
• Up to 2hrs shoot first location
• Comes with 2 cuts/revisions for post-production • With talent: Ask for quotation

VIDEO SUITE
• Editorial Feature Video + Social Snacks • 1-1.5 minute 14 working days $10,000 • $250 per hr after first 4hrs of
• Optimized video for social for Editorial shoot
Feature • $250 per hr after first 2 cuts
• Comes with a 10 seconds cinematograph
Facebook Cover Photo Takeover • 15 – 30 • $800 per additional location
seconds for after 3 locations
• Comes with a 10 seconds cinematograph Social Snack
Instagram Post • With talent: Ask for quotation
OUR A DV E R TIS E RS
 B ES P OK E SOLUTIONS
Have a bigger plan in mind? Trust our expert team of creatives to get your
message across in a way that will boost your reach locally and regionally.
Our team is on hand to create bespoke solutions to fit your specific needs,
covering microsites, maps, guide books, coffee table books, and cross-
platform multi-media packages. Tell us your story and let us find the right
way to get your message across

CHANNEL SPONSORSHIPS
• Dedicated landing page exclusively
on SG Magazine’s website
• Check with our sales team for your
preferred custom content and rates

CUSTOM PRINT
AND DIGITAL GUIDES
• Custom guides targeting specific
The Perks of interest groups from foodies to
a Christmas fashionistas to travellers and
first-time property buyers
in Singapore
• Branded or co-branded, we deliver
these guides into the hands of
readers who keep them for an
T H E U LT I M A T E average of 6-12 months, helping to
CITY HALL
DiningguiDe boost your sales throughout the year
• Check with our sales team for your
C A S UA L D I N I N G ◆ F I N E D I N I N G ◆ CO C KTA I LS & PA RT I E S

preferred custom content and rates

OU R PA R TN E R S
 CONTACTS
For general sales inquiries, please email
sales.sg@media-group.com.sg or call 6445 3313

SG MAGAZINE
20 Bedok South Road Level 2
Singapore 469277

T +65 6445 3313 | F +65 6445 3373

sgmagazine.com
@sgmag.sg | @sg_magazine | @sgmagazine