AP09-EV04

FORMATO BRIEF – ADVERTISING CAMPAIGN IN ENGLISH

TRANSVERSAL INGLES

Authors

LEYDI JOHANNA NARVAEZ MARTINEZ

Servicio Nacional de Aprendizaje SENA

GESTION DE MERCADOS
2019
COMPANY: ELECTRO NARVAEZ
 COMPANY INFORMATION PRESENT TENSE

• Name of the company • Name of the company and commercial name:

ELECTRO NARVAEZ
• Company’s activity

• Activity of the company: Our activity is to sell

appliances
COMPANY HISTORY PAST TENSE

History of the company in detail ELECTRO NARVAE was created based on the need to
save customers time through technological and electronic
devices.

The inspiration arose from the innovation of designs

• What was inspired?

THE PRODUCT OR SERVICE PRESENT TENSE

Description of the product or service with all its

features:

Our products offered tecnology.

• Benefits

• Lifecycle ten rears or more

SWOT MATRIX (STRENGTHS, PRESENT TENSE

WEAKNESSES, OPPORTUNITIES
ANDTHREATS) • Weaknesses:
We do not have enough capital to have an optimal
• Weaknesses competitive level.
(they are internal to the company)
• Opportunities:
• Opportunities Assistance for various fashion fairs nationally and
(they are external, what the sale opportunities internationally, and business conferences that allow
are) contact with intermediaries.

• Strengths • Strengths:
(they are internal) Variety and exclusivity in designs, guarantee on all our
articles.
• Threats
 (they are external ) • Threats:
Shorter period of time in the market than our
competitors.

BUDGET PRESENT TENSE

It’s the money assigned to the project. Accessories for sale: $ 22,000,000
Web hosting: $ 8,000,000
Profesional services: $ 16,000,000
Computer equipment: $ 12,000,000.
Personal expenses: $ 9,000,000
Supplies: $ 3,000,000
Total: $ 70,000,000

PROJECT OBJECTIVES PRESENT TENSE

Describe the goal to be achieved in your project. OBJECTIVES OF THE PROJECT

Achieve a measurable annual return of 35%.

Increase sales every year by 50%

Position our brand in the accessories market being

recognized for its variety, quality and prices of our
products.

Achieve full national and international coverage.

MARKET RESEARCH PRESENT TENSE

Explain the market research you have made in your
project:
which are the latest changes of consumers and the
target public?
MARKET RESEARCH
We will investigate trends, public, products, distribution
and advertising for appliances.
Trends
We will generate new ideas to innovate our products and
adjust to the current fashion.

Public
Our target audience will be, in any case, with taste for
appliances.
Young and fresh, items with innovative and original
designs, which represents a great attraction for our
potential customers.

Distribution
The distribution is made through an independent
company, which will generate added value by the rapid
delivery of the product to our final customer.

Advertising
To publicize our products, make an advertisement
through print media, radio, television, as well as the
public image on the network.