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    Google Analytics For Beginners

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    Eric Valencia
    This document provides an overview of the Google Analytics for Beginners course. The course teaches new users how to set up Google Analytics accounts, implement tracking code, and configure views and filters. It covers navigating the interface and reports, setting up dashboards and shortcuts, and analyzing basic audience, acquisition, and behavior reports. The course also demonstrates how to track campaigns and set up goals to measure business objectives and AdWords campaigns. The course is divided into four units covering setup, the analytics layout, basic reporting, and campaign and conversion tracking.

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    Google Analytics For Beginners

    Uploaded by

    Eric Valencia
    33 views3 pages
    This document provides an overview of the Google Analytics for Beginners course. The course teaches new users how to set up Google Analytics accounts, implement tracking code, and configure views and filters. It covers navigating the interface and reports, setting up dashboards and shortcuts, and analyzing basic audience, acquisition, and behavior reports. The course also demonstrates how to track campaigns and set up goals to measure business objectives and AdWords campaigns. The course is divided into four units covering setup, the analytics layout, basic reporting, and campaign and conversion tracking.

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    Google Analytics for Beginners

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    Google Analytics for Beginners

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    This document provides an overview of the Google Analytics for Beginners course. The course teaches new users how to set up Google Analytics accounts, implement tracking code, and configure views and filters. It covers navigating the interface and reports, setting up dashboards and shortcuts, and analyzing basic audience, acquisition, and behavior reports. The course also demonstrates how to track campaigns and set up goals to measure business objectives and AdWords campaigns. The course is divided into four units covering setup, the analytics layout, basic reporting, and campaign and conversion tracking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    33 views3 pages

    Google Analytics For Beginners

    Uploaded by

    Eric Valencia
    This document provides an overview of the Google Analytics for Beginners course. The course teaches new users how to set up Google Analytics accounts, implement tracking code, and configure views and filters. It covers navigating the interface and reports, setting up dashboards and shortcuts, and analyzing basic audience, acquisition, and behavior reports. The course also demonstrates how to track campaigns and set up goals to measure business objectives and AdWords campaigns. The course is divided into four units covering setup, the analytics layout, basic reporting, and campaign and conversion tracking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

     Analytics Academy

    Google Analytics for Beginners

    Register for Analytics Academy today!

    CONTINUE
    CONTINUE

    Course Overview FAQS

    Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data
    lters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The
    course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and
    campaign tracking.

    Unit 1: Introducing Google Analytics


    Lesson 1: Why digital analytics?
    Lesson 2: How Google Analytics works
    Lesson 3: Google Analytics setup
    Lesson 4: How to set up views with lters

    Unit 2: The Google Analytics layout


    Lesson 1: Navigating Google Analytics
    Lesson 2: Understanding overview reports
    Lesson 3: Understanding full reports
    Lesson 4: How to share reports
    Lesson 5: How to set up dashboards and shortcuts

    Unit 3: Basic Reporting


    Lesson 1: Audience reports
    p
    Lesson 2: Acquisition reports
    Lesson 3: Behavior reports

    Unit 4: Basic Campaign and Conversion Tracking


    Lesson 1: Measuring Custom Campaigns
    Lesson 2: Tracking campaigns with the URL Builder
    Lesson 3: Using Goals to measure business objectives
    Lesson 4: Measuring AdWords campaigns
    Lesson 5: Course review and next steps

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