St.

Gallen Symposium 2010

Entrepreneurs –
Agents of Change
Programme
40th St. Gallen Symposium
University of St. Gallen, Switzerland
6–7 May 2010

40
1 2

Editorial
On the occasion of its 40th anniversary, the St. Gallen
Symposium addresses a topic of particular impor-
Content 3
tance: “Entrepreneurs – Agents of Change”, a sub- Entrepreneurs – Agents of Change
ject that has consistently pervaded the history of
the International Students’ Committee (ISC). Entre- Cluster A: How I did it – the background story
preneurial cogitation is the fundamental principle
which defines our student initiative, an initiative Cluster B: The push from below
which has been in existence now for 40 years.
The first part of this brochure offers you a the- Cluster C: Fields of opportunities
matic insight into the subject addressed at the
40th St. Gallen Symposium, an issue subdivided into Cluster D: Entrepreneurial environment
four main topics. Differentiated comments and
statements from speakers at the anniversary sym- Topic Leaders
posium offer a broad thematic glimpse of the topics
addressed and provide a foretaste of the dialogue Leaders of Tomorrow
and contentious content of the symposium. The
second half of this brochure contains a detailed pro-
gramme which, through its revised structure, prima-
rily reflects the ideas underlying this dialogue as the
Programme 6–7 May 2010 17
central element. Programme
We would, at this point, like to express our heart-
felt thanks to our numerous patrons and partners Thursday, 6 May 2010
both at home and abroad. The 40-year-old success
story of the St. Gallen Symposium would never have Friday, 7 May 2010
been possible without their faithful intellectual and
material support and commitment. Background Sessions
On behalf of the 40th International Students’
Committee (ISC), we would like to wish you a fas-
cinating and exciting read, and we look forward to
welcoming you to St. Gallen in May.
General Information 29
International Students’ Committee (ISC)
Nicole Fässler
Maximilian Jellinek St. Gallen Foundation for International
Can Schnigula Studies

Head of the Organising Committee 2009/10 Circle of Benefactors

Donators

Media Channel
For further information please refer to our
website www.stgallen-symposium.org and
its Media Channel.

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

3 Entrepreneurs – Agents of Change
Entrepreneurs –
Agents of Change
Entrepreneurs play a key role in all economies around the world – as innovators, as
leaders and as the embodiment of a society’s values and ambitions. It therefore
comes as no surprise that, in times of crisis, major hopes are pinned on them to
guide the economy out of troubled waters. The rights or wrongs of this are open
to debate. In advance of the St. Gallen Symposium, let us have a look at the gen-
eral outline of this year’s topic and get warmed up for the “3 Days in May”.
40 th ST. GALLEN SYMPOSIUM
Entrepreneurs – Agents of Change 4
innovation and the strength to make changes are
rare qualities indeed. Can entrepreneurial thinking
and action therefore put forward ideas that will
alleviate the economic and social distortions of re-
cent years? There is a lot to be said for this, since
an ability to adapt to new economic circumstances
and living conditions is a distinguishing feature at
the heart of all entrepreneurial dealings.
Frequently, entrepreneurs are strong personali-
ties with unconventional life histories who have an
infallible feel for radical change. Also, a generation
of entrepreneurs is beginning to emerge who is es-
pecially open to fresh ideas and new solutions, and
who is also on the look out for opportunities be-
yond the more obvious fields of economic activity.
And finally, entrepreneurial thinking, while shak-
ing existing political and social structures, is in turn
being challenged by that same political and social
system to adapt and change.
Speaking of “the entrepreneur” is always
tricky, as there is no clear-cut definition. One way
of approaching this problem is to ask entrepre-
neurs themselves what they think entrepreneur-
ship is all about. Let us hear first from the serial
entrepreneur Morten Lund (DK) who covers this
year’s topic in a most comprehensive way. He is
young, he is famous for having co-founded the
VoIP service Skype, he learnt the ups and downs of
entrepreneurship the hard way and he is realistic
about the outcome of entrepreneurial endeavours
– even those of the St. Gallen Symposium.
Morten Lund, there are a lot of investment oppor-
tunities out there right now. You, as an entrepre-
neur, must enjoy yourself a lot.
I am bankrupt at the moment, so I cannot do a lot,
but then, on the other hand, I can help other peo-
For the 40th anniversary, the St. Gallen Symposium ple start mind-blowing businesses. In a downturn
will take up a theme that in many respects has point- like this, most entrepreneurs move in the opposite
ed the way throughout its history. “Entrepreneurs – direction to the cycle. When everything collapsed
Agents of Change” is not just a theme that has been two years ago, a lot of people tried to invest in
specially chosen for the year 2010. Entrepreneur- start-ups they did not know anything about.
ship has been at the heart of the St. Gallen
Symposium from the outset: as an enterprising ini- How this?
tiative run by the students and backed by a network The clever guys, they cashed in two and a half years
of entrepreneurial figures from the business, aca- ago and they are now buying up like crazy from all
demic and political spheres, the St. Gallen Sympo- the bankrupt guys like me. For real start-ups, like
sium is concerned with the basic issues of today’s what I have been doing in technology, this time
economic and social order. is, of course, amazing. The reason is that this tech-
In this context, the entrepreneur has a special nology is now mature. Both from the consumer
role to play. A drive to innovate and a permanent side, as people are using computers all the time
search for new opportunities and markets makes and they buy a lot online, and from the technol-
the entrepreneur one of the most dynamic ele- ogy side, where it has become so easy to develop
ments within a social system. In an era marked by a website or a web service or to rent servers. For
insecurity and anxiety, the entrepreneur’s drive, instance, you have the world’s biggest infrastruc-
6–7 MAY 2010
5 Entrepreneurs – Agents of Change Entrepreneurs – Agents of Change 6

to break through or to find the right people or to to buy this when it works, because they know how
chose the right strategy or to find the first client to make a critical thing huge. That is why they have
and adapt all of those things as you go along. You a big corporation. They do not believe they can be
always have to acknowledge luck as part of your innovative at the same level, so they want to buy
entrepreneurial success. as soon as an entrepreneur has started. And they
are much better at the managing game when you
And sometime you fail. get to a certain level. So I get in quick, get out quick,
That is why I am apparently so interesting. A lot of it is true. Because it pretty often happens that you
people tried what I tried, they have been catego- cannot say no if somebody wants to buy your stuff.
rised either as geniuses or losers. If you are one The entrepreneurs in charge can get a lot of money,
of those people in history who actually dares to and most of the entrepreneurs, me especially, will
talk about the fact that you failed, it seems very take this money and do more of what they did be- Morten Lund (DK)
strange. Ooh! If you are honest and talk about fail- fore, meaning turning ideas into reality. is an entrepreneur and
ure, that seems to be very new. seed investor and has
ture at Amazon which you can just tap into with line. I am facilitating a catapult. The best you can In your opinion, what is the best political and so- co-founded more than
no set-up fee. So those two components, the e-side do now is to launch start-ups with good people, Do we need more of a failure culture? cial context for entrepreneurship? 50 high-tech start-ups.
and the consumer side, work now and the devel- but you do have to have simply amazing, crazy, Maybe we do have to be more realistic. So when we Put crudely, the best model for entrepreneurship in In 2003, he invested
opers and infrastructure are amazing, and then smart, good, cool, nice people, because these kinds have an entrepreneur symposium at St. Gallen, we history is the model of American society, because it in the communication
combine this with the fact that you can actually of people can challenge SAP in one of their niches. could also have a failure symposium because fail- has created the Gates, the Carnegies and most of software Skype which
But they have to be amazingly smart, hard work- ure is much, much more likely than success if you the biggest companies we know in a very short time. has over 500 million
«It is the entrepreneur who has the ing, into their stuff and vibrant. And they have to The Americans can beat anyone and every start-up users today. He is a
complement each other perfectly. Then, with add- «Put crudely, the best model for because they always have the best start-ups and special member of
capital to get the idea off the piece
ed luck, it is possible. the most successful. Talking about the best social Clinton’s Global Initia-
of paper and into sales.» entrepreneurship in history is the
model or political climate for entrepreneurship, I tive and a professor at
What are the ingredients of entrepreneurial suc- model of American society.» think we have been pretty lucky in the Scandinavian Reykjavik University.
get developers because they have been fired and cess?
are much more realistic salary price-wise – that is Entrepreneurs are executing a vision and turning are an entrepreneur. But you do not want to talk «I get in quick, get out quick, it is true.
all together probably the biggest opportunity in it into reality. You need a lot of skills in that pro- about it. I mean, eight out of ten seminars fail. It is
Because it pretty often happens that
technology history. cess – accounting skills, sales skills, people skills, very important for you to have the courage to say
science skills, presentation skills and so on. The “I will”, “I can”, “I dare to do this”, but also “I can you cannot say no if somebody wants Thursday, 6 May 2010
What is your part in this game? entrepreneur closes his eyes and lowers his hands, and dare and see that I can fail”. Then you become to buy your stuff.» Work Session:
Imagine how we would have gone to the cattle then uses all he has himself and reaches out to the really strong. «Building is the real
market a hundred years ago and seen that perfect world for the best of the competences to make it countries, but I doubt whether it is sustainable. You fun»
cow that gives milk, delivers some good babies and happen. He has to be smart and trustworthy and But is the entrepreneur as an individual not mas- have to be hungry to be a successful entrepreneur.
lots of meat you can eat. These are all the processes socially strong enough to make his thing take off. sively overrated? You have to want to prove to the world, especially Friday, 7 May 2010
in the game in which I have been for over 15 years, How many times have you drawn your small ideas Again, you want to put a label on it, you want to coming from small countries like Switzerland, that Keynote Address:
creating companies, and through trial and error, categorise people. There are very few one-man you can do it. The Nordic model makes people too «Entrepreneurship –
finding those perfect cows that actually deliver. «There will be another two hundred brands in the world. Michael Jackson did it. Every- demanding, they are not hungry any more. That is there is nothing to be
And now, the technology and the people who want body would acknowledge that he needed the band unfortunate, because I love to live here. Denmark is afraid of»
start-ups, some in the same market
to buy and use it have combined in a way that suits to create the music. In entrepreneurship, as well, facing some real shit now. It will be very difficult to
someone like me perfectly. And that is, of course, as you, so you also have to be lucky you have the initial guy who starts something or keep up all these crazy standards of social living.
a dream. to break through.» who finds the team. But entrepreneurship is much
more about team work and group effort. Are entrepreneurs role models?
Is it the right time for entrepreneurs? Are they on a piece of paper for your friend but they never Yes, because we think that entrepreneurship is
agents of change? became reality. It is the entrepreneur who has the There is a saying that true entrepreneurs are long- something we want to do. But we forget that be-
An agent of change for me is more somebody who capital to get the idea off the piece of paper and term oriented. But your entrepreneurial career ing an entrepreneur can mean failure. Successful
is standing outside and wants to label people like into sales. does not reflect that in any way. entrepreneurs are role models, but seven out of
me. But it is impossible to put a label on me. I am I would love to have a long-lasting business that I ten entrepreneurs are not role models because
not a consultant, I am not an investor, I am not It is about skills, but it is also about luck, is it not? could keep forever. I would love to have this green they fail. „
even an entrepreneur, I am many things in one. In my world everybody knows that you have to tech company that purifies water of which I would
work superhard. But then remember, there are be the proud owner forever. I think we all would love Interview: Johannes Berchtold
So what are you? global opportunities with technologies and the in- that. But with entrepreneurship you really have to
I am mostly a guy facilitating a trampoline. I am ternet, but there is also global competition. There remember that the entrepreneur can take the idea
the guy who dares to jump the crazy jumps on the will be another two hundred start-ups, some in the off a table and turn it into some kind of sales or
trampoline and that people try out like a trampo- same market as you, so you also have to be lucky product. The big corporations will then be so happy

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

 7 Cluster A: How I did it – the background story
Christian
von Koenigsegg (SE)
is Founder and Chief
Executive Officer of
Koenigsegg Automo-
tive AB, well known for
producing the fastest
and most power-
ful motor vehicles
licensed for normal
road traffic. He shook
up the entire industry
when he indicated his
interest in buying the
ailing GM subsidiary
Saab in 2009.
Thursday, 6 May 2010
Panel: «The entrepre-
neur: visionary, inno-
vator, superman?»
Work Session: «How
to create multiple
interacting complex
technical solutions
with an engineering
team of 10 people»
A that is: “Life is very short, so if it is tough or easy
Cluster A: How I did it – the background story 8
Cluster A: How I did it – Student Voice
Veit Oliver Kment
(DE), HEC Paris,
France
“Entrepreneurs are responsible for the great majority of jobs today. They have
shaped the world around us through vision, dedication, and hard work. They
have reinvented our daily life, our habits and our perception of what is possible.
Following the conviction that anybody can succeed at any set goal, entrepre-
the background story neurs have changed our world time and again. […] The world entrepreneurs en-
vision today is the world we will live in tomorrow.”
Introduction: In the life of all entrepreneurs, exceptional stories are common- Herman Mashaba
place, centered on their careers or the development of their entrepreneurial My way as an entrepreneur
Herman Mashaba (ZA)
activities. Our imaginations are fired by examples of ground-breaking entrepre- Born in 1959, my academic dream was shattered tems to linen, crockery, dinner services on commis- is Founder of Black
neurial ideas and successful company start-ups. But such stories are also inter- in 1980, in my second year of a bachelor of admin- sion basis from the boot of my car. My first break Like Me, a company
woven with many failures, and conjure up an image of the entrepreneur as a istration Degree at the university of the North in specialised in beauty
modern-day adventurer. Whatever the case, the most fascinating aspect is that South Africa when the university was shut down «Today, I have business interests in products. Due to po-
due to political unrest. When the university was about 20 companies.» litical unrests in South
individual human beings can exert a permanent influence on business and soci- opened two months later, I decided not to go back. Africa he was forced
ety. Cluster A follows in their footsteps with a typical portrayal of these entrepre- I had plans to go outside the country to receive came in late 1983 during a period when I sold hair to leave university and
neurs and their stories. military training to help fight for South Africa’s free- products for a company in Johannesburg, on a com- then started his own
dom. This was during the period when the youth mission basis. After this exposure, I decided to start hair care manufac-
of South Africa in particular were agitating and my own hair care manufacturing business. turing business. He
Interview with Christian von Koenigsegg challenging the racist political system of apartheid So in February 1985, the first bottle of the currently serves as
now highly branded Black Like Me hair products Executive Chairman of
How did you come to entrepreneurship? What and work hard for it, you will get it. But you really «The university was shut down due to hit the South African market. The business was Lephatsi Investments
inspired you or what led you to take the risk of have to believe and you really have to work hard. If political unrest.» started with three partners and my wife Connie, (Pty) Ltd.
founding your own company? you do that, it is doable. And, therefore, if it really with a loan of USD 4,000.– in a 200 square me-
I think it is based on several different reasons. First of looks dark temporarily, it is just temporary, so you which discriminated against the majority black popu- ter unit in Ga-Rankuwa in the then homeland of
all, it is partly in my genes, I guess, because I come can look beyond. lation on the basis of their colour. Whilst waiting to Bophuthatswana, one of the areas blacks were al-
from a family of entrepreneurs. My grandfather on be called for military training, I found myself a clerical lowed to operate business ventures. Today, I have Friday, 7 May 2010
my father’s side, my father and my mother, they all What do you think makes you special as a young job at a supermarket distribution business in Pretoria business interests in about 20 companies including Work Session: «How
ran their own businesses. I guess I grew up with entrepreneur? Do you think there is something where I worked for seven months. I worked a further mining, construction, exhibition and events, real es- entrepreneurs can help
that as a very natural thing. Secondly, I never had that is very special about you in contrast to other 23 months as a dispatch clerk in a furniture manufac- tate, fuel distribution and logistics, power generation to break the scourge of
any pressure from my family concerning what I entrepreneurs? turing company, my longest and last salaried job. and the manufacture of bullet-proof materials. „ poverty in Africa»
should do or become or to follow a certain path. It That is a very tough question, because there is a I saved enough money during this period and
was always kind of left open, and I had the feeling lot of entrepreneurs out there and a lot of differ- bought myself a car, and resigned from my salaried
I was allowed to do whatever I wanted. Given all of ent types of entrepreneurs. But I guess there is one job. For a period of about two years I sold different
this, I guess it sounds very natural to start my own very simple motto in life that I always had – maybe products ranging from insurance, fire detection sys-
business. That said, I also have this great interest in I do not think about it every day anymore, but I re-
cars, so why not combine the two. So I did. ally thought about it a lot when I got started – and
St. Gallen Leaders of Tomorrow
A
Being an entrepreneur always entails a lot of ups or whatever it is, when you are gone that does not
and downs. It takes a lot of work and energy to really matter. What you do here and now, that does Global Perspectives Barometer 2010
build up your own business. Do you have a special matter. And if you can do what you really want to
way to manage your ups and downs along your do, it is worth something.” Whether that is unique Among the St. Gallen Leaders of Tomorrow,
way?
Yes, I guess, but I think what you are describing is
or not, I have no idea, but that was kind of my motto
all along, it does not matter if it is hard or easy, if
80% 80% believe that lowering greenhouse gas emissions
more life and not only entrepreneurship. It is some- you really want it, you will just do it. „ should be a top priority for government policy,
times also an up being an employee, and a company
can also go up and down from that perspective. So For the complete interview by Livia Höhener, please 83% 83% are not cutting down on car travel,
91%
I see it more as a way of life, and it is the only way refer to www.stgallen-symposium.org.
of life that I know. So, whether it is an up or not, I 91% are not cutting down travelling by air.
do not separate it from the rest of my being or my
time. And secondly, I have a really rock solid belief
See the full report on www.stgallen-symposium.org/barometer.
that if you really want something and believe in it
Source: Credit Suisse/ISC/HSG
40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010
 9 Cluster B: The push from below
Suhas Gopinath (IN)
is Chief Executive Of-
ficer and President of
Globals Inc., a multina-
tional company provid-
ing IT solutions. He
was denominated as
the world’s youngest
CEO by leading medias
across the globe. He
received his Diploma
on global leadership
from the Harvard
Kennedy School.
Friday, 7 May 2010
Work Session: «Leader-
ship with passion»
B long-term vision for himself and his stakeholders.
Cluster B: The push from below 10
Cluster B: The push Student Voice
Steven Meyers
(US), Masdar Insti-
tute of Science and
“Being an entrepreneur comes down to responsibility in many forms. Ranging
from personal, social, environmental and political, all must be taken into account
during the creation phase of the product, business, or intellectual property. […]
Responsible execution of entrepreneurial ideas will not only yield a more profit-
from below Technology, Abu
Dhabi, United Arab
Emirates
able and socially responsible product; but it will ensure that the entrepreneur
will be remembered as a positive agent of change.”
Introduction: Often unobserved by the general public, the new generation of The first thing I learned as an entrepreneur was Do you think, that anyone can be an entrepreneur? «Even if they want
that if I or my company suffer any setback, I always I think that anyone could be an entrepreneur. Obvi- to be an employer
entrepreneurs is set to place its mark on our era. This generation – although far
have to look at it as an opportunity. I am always ously, you need to feel a passion for independence.
from homogenous – has certain experiences in common, and also a shared iden- or an entrepreneur,
evaluating the opportunities around me. If you do not feel any passion and you look up to Bill
tity. After all, it has a pragmatic take not only on technological progress but also Gates and say: “so if he can be an entrepreneur, I can they need to have
the dramatic economic developments of the last decade. This generation of en- So how do you deal with setbacks? be an entrepreneur”, you are, of course, right in one an entrepreneurial
trepreneurs is both impartial and quick to identify opportunities where others When I started at a very early age, I faced a lot of way, but if you do not feel passion within yourself and
spirit at the end of
setbacks, especially because I was underage. In my you do not have your own focus, I do not think you
see only crisis and decline. Under Cluster B, prominent exponents of this genera- case, therefore, it was actually very hard for people can be a successful entrepreneur. I am convinced that the day.»
tion will show how they value – and also promote – this “push from below”. to take me really seriously. I do not think we should anyone can be an entrepreneur, because when I start-
underestimate anyone because of their economic ed off in India at the age of 13, all my family members Suhas Gopinath,
status or age. I used to offer my services free of were against the fact that I wanted to opt to be an Globals Inc.
Interview with Suhas Gopinath charge, and this enabled me to showcase my skills. entrepreneur. Everyone was apprehensive because of
Aside from this, I did have some other setbacks at the fact that I did not have work experience or had
You have been an entrepreneur from a very early When was the first time that you actually realised a later stage. I was not allowed to sign agreements not been to university and did not complete an MBA.
age, what is your definition of an entrepreneur? that you were an entrepreneur? or papers. They were very sceptical about my success. They felt
An entrepreneur is someone who accepts risks You know, when I actually started, the funny thing that, should he fail, he will not even have a job, and
and, at the same time, is able to exhibit leadership was that I was not aware that I was actually an en- Where do you see the most important challenges he will not be able to manage his company because
spirit. Entrepreneurship is all about an adventure trepreneur and I had not even heard of the word facing the next generation of entrepreneurs? he does not have the experience. So I think that you
where you are sure to face setbacks. And an entre- entrepreneur. At one point I felt that, if you are I think it is essential for the next generation of en- need the right mindset to be an entrepreneur. You do
preneur is somebody who knows how to overcome alone, people will not take you very seriously, but trepreneurs to be more innovative, because I can not need a very strong academic or financial back-
setbacks and sees any hurdles encountered as an see a deterioration in the level of innovation. I see ground or work experience. If you believe in your own
opportunity for his business. «Entrepreneurship is not only many entrepreneurs who are not innovative but ideas and visions you will be able to acquire these
about owning a company.» actually replicating ideas that already exist. I there- skills on your own. „
In your opinion, what does it take to be an entre- fore think the biggest challenge for us will certainly
preneur? if you are a member of a team, people will actu- be innovation. The second one is for us to set up For the complete interview by Lasse Stünitz, please
One of the main qualities of an entrepreneur is ally accept you. So I thought that if I formed a small ethical and value-based enterprises, because you refer to www.stgallen-symposium.org.
just authentic leadership. You also need a strong team and started my own organisation, we could really do not want a repeat of this economic reces-
vision for your own enterprise. An entrepreneur is formalise the setup. I think it was at the age of 15 sion which originated in 2008 and 2009.
not somebody who is looking for short-term suc- that I realised that I was into entrepreneurship and
cess, but rather someone who is able to pursue a I felt that I had already started my entrepreneurial
career. B
I think one of my major motivations to become an
It is actually not important what you are called,
«You cannot learn entrepreneurship the important thing is what you do. St. Gallen Leaders of Tomorrow
itself.» Exactly. It certainly matters what you do and, in Global Perspectives Barometer 2010
fact, how you do it, especially when you are a first-
The St. Gallen Leaders of Tomorrow
entrepreneur was the fact that I was able to offer time entrepreneur and your family is not involved
employment opportunities to others. Especially in business. And you have no guiding light there,
coming from India where you see that unemploy- so you have nobody to act as a pilot or mentor you, technology
consider technology and communication to be one
ment is one of the major setbacks to our economy. and this is when you start learning on your own.
of the most promising sectors, second only to energy. energy
See the full report on www.stgallen-symposium.org/barometer.
Source: Credit Suisse/ISC/HSG
40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010
 11
Ernst Mohr (DE)
has been President of
the University of
St. Gallen since 2005.
He is a professor in
economics with special
focus on the relation-
ship between economy
and ecology. He re-
ceived a Ph.D. from
the London School of
Economics in 1985 and
habilitated from the
University of Konstanz
in 1991.
C preneurial, it still creates the conditions that breed
Cluster C: Fields of opportunities Cluster C: Fields of opportunities 12
Cluster C: Fields of Student Voice
Alexander Yukhno
(RU), Moscow
State University of
“The world needs failures as they help us to reconsider our approaches and behav-
iour. A failure is merely an opportunity to start over again, yet with the next time
more wisely. […] The challenge is to make entrepreneurial thinking systematic
across the business community. Large companies now have to make a decisive
opportunities International Rela-
tions, Russia
transition to a stance where entrepreneurial spirit forms an integral part of their
business environment.”
Introduction: When it comes to entrepreneurial activity, there is no limit to the Interview with Beatrice Trussardi
possibilities. The way that new ideas manage to win through in remote business
From an entrepreneurial point of view, which are Trussardi is a traditional family business with al- Beatrice Trussardi (IT)
fields, and also in markets that appear saturated, never fails to surprise. Such the key factors that differentiate the fashion busi- most 100 years of history. Would Trussardi look dif- is Chairman and Chief
developments are often preceded by fundamental technological or regulatory ness from other industries? ferently today if it had been in public hands? Executive Officer of
changes. Cluster C will also give a voice to those who stand for a style of entre- An entrepreneur often requires a similar approach The tradition of a family, its stories, its passion per- Trussardi Group, the
preneurial thinking – for example within large corporations or state-run bodies and analogous qualities for any industry: especial- meate any of its activities. I know the world moves prestigious Italian
ly a clear understanding of the global world today in different directions and it is very rare today to fashion brand. She
– that is far removed from the classical context of founder-run and family-owned and a perspective on where we are going. We need find family owned businesses. I do not blame who established initia-
companies. to understand what the market requires and re- takes different routes and makes diverse choices tives which represent
spond to it with a very flexible and yet a very sharp than ours but we are really part of our company, it excellence of prod-
structure for the company. A good entrepreneur is in our DNA, it is so part of our family. We like it ucts Made in Italy in
Ernst Mohr needs to be very connected with what is happen- fashion, art, food and
Entrepreneurial University ing outside, all the time: this is a key factor for the «You have to be travelling and yet be design. She holds a
fashion business which is strongly connected to degree in business ad-
present in your hometown, be able to
Founded in 1300 in Bologna and Paris as a haven rial egoism creates new insights but no new facts. the rhythms of today’s world. ministration from New
for roving students and professors, the university Entrepreneurs and professors complement each envision the future still developing the York University.
is, after the Vatican, probably the oldest organisa- other perfectly in their respective ineffectiveness. You have been awarded for your entrepreneurial present.»
tion of any kind in existence. The search for an en- achievements many times. In your own words,
terprise or even enterprises within it would appear 4. Decisions: The question underlying the cen- what is an entrepreneur? very much, we enjoy it, we think about it, we dream
to be a contradiction in itself. An opinion which is tral entrepreneurial decision is what to create. The Although it might sound popular, I think one of about it we project us in the future. When fashion Friday, 7 May 2010
justified and, at the same time, completely inap- central decision which the university must reach is the strongest abilities it takes is multitasking: you companies become public or part of large groups Work Session: «Re-
propriate! what to think about. The entrepreneur reaches this have to be travelling and yet be present in your they risk to respond to the market with a cold and shaping the “Made in
decision for others, and nobody can interfere with hometown, be able to envision the future still de- detached approach. The brand risks to die. Instead, Italy” through innova-
1. Creative destruction: Entrepreneurship destroys his determination in this respect. The professor veloping the present. Your company needs to be with our energy and passion we are able to inno- tive talents»
tradition and replaces the old with the new. The reaches this decision for himself, and nobody can multitasking too, moving away from the core busi- vate constantly our identity keeping the legacy of a
university destroys stagnant approaches to think- interfere with his determination in this respect. A ness to enrich the image and the identity of your century-long tradition. „
ing, undermining them through the introduction university therefore represents a flat hierarchy in industry. Moreover you really need vision and pas-
of new methods of thought. Inwardly, however, it every case, and a command structure can never be sion: passion is one of the strongest drivers for a For the complete interview by Johannes Berchtold,
remains true to its tradition and changes very lit- a university. company today. please refer to www.stgallen-symposium.org.
tle. Although in its essence profoundly non-entre-
5. Organisation culture: With its outwardly-orien- C
successful entrepreneurship. tated and inwardly-defining autonomy, the univer- St. Gallen Leaders of Tomorrow
sity represents a clan organisation par excellence. Global Perspectives Barometer 2010
2. Effective egoism: Professors are just as egoisti- The grassroots decide whether they should follow
cal as entrepreneurs. When it comes to the trade- the leadership or not. Good and bad universities Among the St. Gallen Leaders of Tomorrow,
off between money and autonomy, professors tend differ in the culture in which this takes place or
to choose their independence, while the entrepre- not. Good universities have a culture that enables
neur is instinctively drawn towards pecuniary re- leadership, bad universities do not. „
36% 36% answered that the financial sector faced the
wards. Money enables one to create a new reality biggest challenge.
and generate even more money. Autonomy stimu- For the complete article, please refer to
lates further thought which, in turn, gives birth to www.stgallen-symposium.org.
even more autonomy.
29% 29% of those asked also plan to work in the financial sector.
3. Ineffective egoism: Entrepreneurial egoism ge- See the full report on www.stgallen-symposium.org/barometer.
nerates new facts but no new insights. Professo-
Source: Credit Suisse/ISC/HSG
40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010
 13
Paul Bulcke (BE)
is Chief Executive
Officer of Nestlé
S.A., a multinational
nutrition, health and
wellness company
with over 280’000
employees worldwide.
Holding various posi-
tions with Nestlé S.A.
for over 30 years, he
received a postgradu-
ate degree in commer-
cial engineering from
the Vlerick Manage-
ment School.
Friday, 7 May 2010
Keynote Address:
«Entrepreneurial
change in continuity»
Work Session:
«Values and value: the
CSV concept»
D «It is also very important to link
Cluster D: Entrepreneurial environment Cluster D: Entrepreneurial environment 14
Cluster D: Entrepreneurial Student Voice
Carlos Jara De
Marco (PY/US),
Fordham Univer-
“Ecology is an issue that concerned me since I was a little child. The government
of my country does not have adequate measures to promote a safe environment.
In fact, recycling is an activity unknown to most people. […] I believe that in our
world that is plagued by major environmental issues, every entrepreneur should
environment sity, United States strive to be an agent of change. An entrepreneur can do this by recognizing the
problems around him and seizing opportunities to solve them.”
Introduction: Each entrepreneurial activity takes place under conditions set by Wolfgang Grupp
society and the political system. The world of politics and the world of the en- «Globalisation does not mean the reduction of jobs» Wolfgang Grupp (DE)
trepreneur are not separate entities; depending on the prevailing economic and A social market economy means inclusion of our A country that relies 86% on export cannot sus- is Managing Director
political circumstances, to a greater or lesser degree they merge. The political fellow citizens in the work process, or – to put it tain itself for the future without factories and work- of TRIGEMA GmbH
reactions to the economic crisis show how precarious this relationship can be. in other terms – caring creates jobs! Responsibility ers! The strength of a company therefore does not & Co. KG, Germany’s
That being said, entrepreneurs must always be critical about the desire of politics and the performance of entrepreneurs are the sole lie in that which it has others produce for it, but ex- largest manufacturer
prerequisites necessary to ensure a functioning sec- clusively in that which it can produce itself! Entre- of sports and leisure
for authoritative controls. Cluster D will take a critical look at the economic and tor in a social market economy and, consequently, preneurs therefore must continuously recognise clothing. A strong
sociopolitical impact of political concepts designed to handle crises. also the guarantors of secure jobs or a positive and keep pace with the changing times! Globalisa- supporter of products
business location. tion does not mean the reduction of jobs domesti- Made in Germany,
It is therefore the duty of entrepreneurs to ex- cally and creation of others abroad. Globalisation he plainly advocates
Paul Bulcke ploit favourable foreign production locations in a represents a major opportunity for the exploita- German labour force.
Alignment and motivation in an entrepreneurial environment tion of mutual strengths. He graduated from the
«A country that relies 86% on export We need to manufacture appropriately supe- University of Cologne
People are the company, they drive everything: self-starters of – their environment. We want to rior products with our know-how, while low-wage with a degree in busi-
cannot sustain itself for the future
products, brands, innovation, and also how the further increase intensity in our organisation; we countries should manufacture mass-produced prod- ness administration.
company links up with society at large, what we want to encourage people who, when they see an without factories and workers.» ucts (i.e. less expensive products) with their know-
call “Creating Shared Value”. They are our most im- even small decrease in market share, want to fight how. This division of labour or exploitation of
portant competitive advantage. to take it back. manner that, rather than reducing jobs at home, mutual strengths is what I call globalisation!
Our roadmap gives us strategic direction and For this, it is also very important to link the per- contributes to the strengthening of these jobs do- Growth in a high-wage country does not mean Friday, 7 May 2010
alignment, which is so necessary in a complex and formance of people with reward and recognition mestically. Standard products or mass-produced increasing volumes, but rather product growth Work Session: «Verant-
decentralised entrepreneurial structure like ours. more directly. We have taken very important steps products cannot be manufactured in the long-term (i.e. products must be of greater superiority and wortung und Leistung
We do not want to organise and control only top- in a high-wage country and should be discontinued value), and this requires suitably-trained and, natu- der Unternehmer sind
down. We believe that if you have a clear purpose, «We want our people to feel a sense of or relocated in good time. However, technological- rally, higher-paid employees! Voraussetzung für
clear direction, and the right people in place – then ly-superior products should not be relocated and Consistent adaptation to this change is our re- sichere Arbeitsplätze»
entrepreneurship, that they own – and
you can mobilise the full potential of the people must be manufactured in our high-tech country to sponsibility as entrepreneurs! „
by delegating and empowering them. We want are the self-starters of – their environ- prevent the irretrievable loss of our know-how!
the decision-making to be as close as possible to ment.»
the reality of the markets we are working in. This
in this direction. But we have to walk the fine line of
not having people motivated only by rewards. We
St. Gallen Leaders of Tomorrow
D
want to maintain our basic philosophy – that people
the performance of people with
are here for the long run, that they are here because Global Perspectives Barometer 2010
reward and recognition more they identify with the values, mission and vision of
directly.» this company. Among the St. Gallen Leaders of Tomorrow,
Nestlé is a successful company; it will remain
two-thirds believe that states
creates an environment where people feel that competitive and successful if we continue with our
they have an interesting job, that what they do is ability to fully mobilise the potential of our people,
aligned with the company’s objectives. motivating them to act in a forward-looking entre-
oftenoften fail on decisive issues.
To secure our future success we are constantly preneurial spirit along the lines of the strategic direc-
intensifying competitiveness in this organisation. tion as provided by the Group’s Executive Board. „ Often Rarely No answer
We accelerate speed of action, proactively and
reactively. We want our people to feel a sense of
entrepreneurship, that they own – and are the
See the full report on www.stgallen-symposium.org/barometer.
Source: Credit Suisse/ISC/HSG
40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010
 15 Topic Leaders Leaders of Tomorrow 16

Topic Leaders Leaders of Tomorrow

Topic Leaders act as ambassadors of the St. Gallen Symposium and through their presence and role pro-
mote dialogue between the generations. In doing so, they bring together the Leaders of Today and the
Leaders of Tomorrow. Whether as session hosts, as someone to ask thought-provoking questions or as
interesting discussion partners in the informal setting of social events, the role of the Topic Leaders is to
build bridges between the various participant groups throughout the event. Every year, the St. Gallen
Symposium invites around 20–30 renowned experts to perform this role. This year, the following Topic
Leaders will join the anniversary symposium:
«I do not know Prof. Dr. Dr. Ann-Kristin Achleitner (DE), Scientific Director, Center for Entrepreneurial and Financial Studies
anywhere else like (CEFS), Technische Universität München
The St. Gallen Symposium is the leading platform for intergenerational dialogue. It is the Leaders
of Tomorrow who make the St. Gallen Symposium a truly unique occasion. Emerging, inspiring and
ready to embrace the world from their own point of view, the Leaders of Tomorrow come from various
backgrounds. Students are required to show their proficiency through the largest competition of its
kind, the St. Gallen Wings of Excellence Award, and the 100 most outstanding authors are invited to
St. Gallen. Yet another 100 Leaders of Tomorrow are selected from a rich source of young researchers
and entrepreneurs who have already proven their skills. They show a strong affinity to the topic of the
St. Gallen Symposium. Here are two portraits of Leaders of Tomorrow:

this in the world

Dr. Steven Althaus (DE), Head Global Brand Management, Allianz SE Swaminathan Sekar
Cansen Basaran Symes (TR), Territory Senior Partner, PricewaterhouseCoopers Istanbul Office
and that is why I Dr. Thomas Borer-Fielding (CH), Dr. Thomas Borer-Fielding Consulting Swaminathan Sekar, born in 1984, is currently enrolled at the Massachusetts Institute of Technology
come over and over Dr. David Niklaus Bresch (CH), Head Sustainability and Emerging Risk Management, Swiss Re (MIT), United States. He finished his four years Bachelor programme at the Nanyang Technological Univer-
Max Burger-Caldéron (CH), Chairman, Golien Ltd. sity in Singapore. Commanding profound technological background knowledge, he qualified through the
again, year after
Heinrich Christen (CH), Partner, EMEIA Medical Devices Leader, Ernst & Young Ltd. St. Gallen Wings of Excellence Award by demonstrating how entrepreneurial spirit can create social
year.» Ipeknur Cem Taha (TR), Presenter, “Global Leaders” value. Together with his team at the
Prof. Dr. Stephan Chambers (GB), Chairman, Skoll Centre for Social Entrepreneurship, University of Oxford MIT, he focuses on the need for literacy, «I had a vision – to change the world using tech-
Peter Day, BBC News Victor Chu (CN/GB), Chairman, First Eastern Investment Group health and economic awareness of frac-
nology, one village at a time. I would like to share
Topic Leader Peter Day (GB), Business Correspondent, BBC News tured societies across India. In his
Peter Englisch (DE), Partner, Ernst & Young AG contribution, he addresses the basic this vision, its relevance and need in today’s world Swaminathan Sekar
Leonhard H. Fischer (DE), Chief Executive Officer, RHJ International SA need for literacy using the most adopt- with peer leaders at the St. Gallen Symposium.» (IN), Ph.D. student at
Prof. Dr. Christoph Frei (CH), Academic Co-Director International Affairs, University of St. Gallen ed technology, a mobile phone, to em- the Massachusetts
Victor Zhikai GAO (CN), Executive Director, Beijing Private Equity Association power communities to learn how to read and write. Celedu (Cellular + Education), a practical ground level Institute of Technology
Misha Glenny (GB), Author initiative, has already touched several thousand women in rural India and will touch millions more. „ (MIT)
Yoshinori Imai (JP), Vice President, NHK Japan Broadcasting Corporation
Prof. Yoko Ishikura (JP), Professor for International Business Strategy, Hitotsubashi University
Dr. Urs Landolf (CH), Partner, Tax & Legal Services, PricewaterhouseCoopers Ltd.
Moky Makura (NG), Managing Director, MME Media Therese Albrechtson
Dr. Ebenezer Mireku (GH), Managing Director, Peatrak Ltd.
Dr. Joseph A. Stanislaw (US), Founder & Chief Executive Officer, The JAStanislaw Group, LLC Therese Albrechtson, born in 1985, is a young entrepreneur from Sweden who has already made her
Rintaro Tamaki (JP), Vice Minister of Finance for International Affairs of Japan first successful entrepreneurial experiences. She is the founder and owner of Albrechtson Holding AB,
Dr. Hiroshi Tomono (JP), Representative Director & President, Sumitomo Metal Industries, Ltd. Greyzone AB, Iboards AB, and Bodyguard Säkerhetsprodukter AB, which she sold in 2008. Her original
Dr. Bert W. M. Twaalfhoven (NL), Honorary President, European Forum for Entrepreneurship Research plan was to study at the Business University in Stockholm. After
Phiroz Vandrevala (IN), Executive Director & Head Global Corporate Affairs, Tata Consultancy Services Ltd. «It will be exciting to being accepted, she changed her mind and decided to head in a
Dr. Klaus W. Wellershoff (DE), Chief Executive Officer, Wellershoff & Partners Ltd. different direction, the world of entrepreneurship. Although be-
meet similar people as
ing very successful, she never stopped her studies and is currently
myself from different taking several courses in leadership and economical theory at IHM
countries and markets.» Business School. Besides her education, she enjoys to exchange her
experience with others, giving courses in enterprising and entre- Therese Albrechtson
preneurship. Furthermore, she writes articles, chronicles, debates and blogs for newspapers, magazines (SE), Founder and
and company sites. Her dedication for entrepreneurship does not just end there since she is also very Managing Director of
active in the organisation for young entrepreneurs in Sweden and supports several voluntary projects Albrechtson Holding
initiated by the Swedish government. „ AB

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

17 Programme Programme 18

Programme
Plenary Sessions
Plenary Sessions
Session

Morning
Plenary Sessions
Session On both days of the symposium, Plenary Sessions
Work Background will be held in which prominent speakers will intro-
Sessions Sessions
Session
duce the major topics, discuss controversial issues
Lunch Lunch and provide impetus for the upcoming sessions. A
distinction is made between the Keynote Address,
Work Background
Plenary Sessions
Session

Afternoon
Sessions Sessions
Session the Keynote Panel and the One-on-One. The sessions
Work Background
will be moderated by a chairman to ensure the parti-
Sessions Sessions
Work Background Panel Winner
with thePanel
Awardees cipants are constantly involved in the discussion.
Sessions Sessions
Session St. Gallen Wings of Excellence Award

Plenary Sessions
Session Plenary Sessions
Session
Keynote Address

Evening
Dinner for the In Keynote Addresses, distinguished speakers will explain their ideas and consider the questions cur-
Circle of Benefactors Dinner Nights International Buffet rently at issue in front of the large audience. A constructive exchange of views will be fostered from the
& &
assembly, which has the opportunity to take part in the discussion being moderated by the chairman.
Open House Night Anniversary Party

Keynote Panel
Wednesday, 5 May 2010 Thursday, 6 May 2010 Friday, 7 May 2010 Under the guidance of an experienced moderator, a group of three to five speakers will engage in a lively
debate on a specific topic. The participants on the panel will articulate their positions and thoughts from
different angles and enlarge upon the topic in a differentiated way. The panel will be opened up after-
Work Sessions wards to all participants in the audience.

The Work Sessions are the core element of the One-on-One

St. Gallen Symposium. They complement and ex- With the One-on-One, a new session format will be introduced in the programme of the 40th St. Gallen
pand on the Plenary Sessions and allow partici- Symposium. This investigative question and answer session between a high-profile speaker and an ex-
pants to directly exchange their opinions and expe- perienced interviewer distinctively differs from the other Plenary Sessions. In a One-on-One, the speaker
riences. In groups of 25–30 participants, the Work will be challenged on specific topics and critically questioned on his positions.
Sessions provide the opportunity to take part in in-
tense debates with the aim of developing concrete
proposals for solutions.

Background Sessions
The Background Sessions aim to convey back-
ground information on issues not directly related
to the annual topic of the St. Gallen Symposium.
They address both current affairs and questions
from ongoing debates in the fields of business and
economics. The Background Sessions give partici-
pants the opportunity to acquire knowledge in a
compact form.

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

 19 Thursday, 6 May 2010 Thursday, 6 May 2010 20

Thursday, 6 May 2010

Plenary Sessions
Morning & Evening
08.00–08.05 Chairman: Lord Griffiths of Fforestfach (GB), Vice Chairman, For the 12th time, Lord Griffiths of Fforestfach will lead through the programme of the St. Gallen Symposium’s opening day.
Chairman’s Statement Goldman Sachs International

08.05–08.15 Dr. Josef Ackermann (CH), Chairman of the Management Board, Dr. Josef Ackermann, Chairman of the Board of Trustees of the St. Gallen Foundation for International Studies, welcomes the audience
Welcome Address Deutsche Bank AG to the anniversary symposium.

08.15–08.30 Angad Paul (GB), Chief Executive Officer, Caparo Group Ltd Getting the debate started Angad Paul will introduce into the topic and show just how broad and contradictory perceptions on entrepreneurship can actually be.
Impulse Address His comments will launch the debate and prompt questions that will be taken up again throughout the symposium.

08.30–09.30 M. Shafik Gabr (EG), Chairman & Managing Director, ARTOC Group The entrepreneur: visionary, At first sight, there can be little doubt of what an entrepreneur is. He takes risks, turns visions into reality and has a keen instinct for
Panel for Investment & Development; Christian von Koenigsegg (SE), innovator, superman? detecting opportunities. Besides this, huge hopes are pinned on him in times of crisis. But the term “entrepreneur” generally defies a
Founder & Chief Executive Officer, Koenigsegg Automotive AB; clear-cut definition. What does it actually mean to be an entrepreneur? What should we expect from them? Ultimately, it is what they
Hiroshi Mikitani (JP), Chairman & Chief Executive Officer, Rakuten Inc. do that matters, and not what they are called.

BREAK

10.30–12.00 BBC Global Debate Choose your future For the very first time, BBC World Service will be recording a session at the St. Gallen Symposium to be broadcast on 15 May 2010. An
Panel with Peter Day (GB) from the St. Gallen Symposium intimate observer of St. Gallen for many years, Peter Day will be asking his panel and the mixed crowd of experienced business lea-
ders and ambitious students: What should I do with the rest of my life? It is a debate that touches the key concerns of the St. Gallen
Symposium.

LUNCH followed by WORK and BACKGROUND SESSIONS

18.00–19.30 Sanjiv Goenka (IN), Vice-Chairman, RPG Enterprises; Whether a family business or There is a strange but commonly-held belief that real entrepreneurship can only be found in privately or family-owned businesses.
Impulse Addresses Dr. Jürgen Hambrecht (DE), Chairman of the Board of Executive listed company: the pride and Equally, the capability of publicly-owned companies to pursue long-term strategies is often denied. As dubious as these claims are,
& Panel Directors, BASF SE; Dr. Andreas Jacobs (DE), Chairman of the Board, prejudice of entrepreneurship they should be examined more thoroughly. On the panel, much-loved prejudices about the range of entrepreneurial activities will come
Barry Callebaut AG; Robert Peugeot (FR), Chairman & Chief Executive under scrutiny.
Officer, Société Foncière, Financière et de Participations FFP

The official programme will be followed by Dinner Nights and the

Open House Night in the City of St. Gallen.

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

21 Thursday, 6 May 2010 Thursday, 6 May 2010 22

Thursday, 6 May 2010

Work Sessions Part 1 Work Sessions Part 2
14.00–15.30 16.00–17.30

Hiroshi Mikitani (JP), Chairman & Chief Executive Officer, Rakuten Inc. Dinesh Dhamija (GB), Founder & Chairman, Copper Beech Group
Growth and strategy of a Japanese internet giant Creating wealth through entrepreneurship

Samih Sawiris (EG), Chairman & Chief Executive Officer, Orascom Development Holding AG Joachim Schoss (DE), Founder & Foundation Board President, MyHandicap.com
How I am doing it my way Charity is good, impact is better

Amir Kassaei (AT), Chief Creative Officer, Doyle Dane Bernbach Group GmbH Christian von Koenigsegg (SE), Founder & Chief Executive Officer, Koenigsegg Automotive AB
“It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe!” How to create multiple interacting complex technical solutions with an engineering team of 10 people

Morten Lund (DK), Entrepreneur tbd

Building is the real fun tbd

M. Shafik Gabr (EG), Chairman & Managing Director, ARTOC Group for Investment & Development Simon de Pury (CH), Chairman, Phillips de Pury & Company
Social entrepreneurship – only for real entrepreneurs Translating works of art into value

Gautam Thapar (IN), Chairman & Chief Executive Officer, Avantha Group Ron Stamp (CA), President, Iceberg Canada Corporation
Indian entrepreneurship – illusion or reality The dawn of a new ice age

Prof. Dr. Urs Fueglistaller (CH), Managing Director of the Swiss Research Institute of Small Business Ümit Boyner (TR), President of the Board of Directors, Turkish Industrialists’ and Businessmen’s
and Entrepreneurship (KMU-HSG), University of St. Gallen Association (TÜSIAD)
Unternehmerische Mitarbeiter als „agents of change” Turkey: economic and political transformation

Dr. Jean-Daniel Gerber (CH), State Secretary & Director, State Secretariat for Economic Affairs of William H. Saito (JP/US), Advisor for Start-ups, Innovation Center for Start-ups (INCS), National
Switzerland (SECO) Institute of Advanced Industrial Science and Technology (AIST)
Migration – a precondition for entrepreneurial success Economic and political crises: the perfect storm for innovation to thrive

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

 23 Friday, 7 May 2010 Friday, 7 May 2010 24

Friday, 7 May 2010

Plenary Sessions
Morning
08.00–08.10 Chairman: Mark C. Medish (DK/US), Visiting Scholar, Senior Adviser, Taking over from Lord Griffiths of Fforestfach, Mark Medish will be chairing the Friday programme of the 40th St. Gallen Symposium.
Chairman’s Statement Carnegie Endowment for International Peace

08.10–08.40 Paul Bulcke (BE), Chief Executive Officer, Nestlé S.A. Entrepreneurial change in Change at Nestlé is result-oriented and meant to generate a long-term success story. This is based on continuous and intensive work
Keynote Address continuity to maintain focus, adapting action according to new realities, re-enforce strengths and work on weaknesses before they become a
problem. The Keynote Address will show how this is done.

08.40–09.40 Doris Leuthard (CH), President of the Swiss Confederation; The state is not enough The era in which enterprise held sway is clearly over. The state has put itself back in the driving seat after businesses around the world
Panel Christine Lagarde (FR), Minister for the Economy, Industry and have dramatically exposed their weaknesses. Many query this resurgence after a long period of extensive liberalisation and suspect
Employment of France; Sheikha Lubna bint Khalid Al Qasimi (AE), the dawn of a new era of big government. This prompts the question of whether the state is fit to take on responsibilities which only
Minister of Foreign Trade of the United Arab Emirates entrepreneurs are usually able to assume.

WORK and BACKGROUND SESSIONS followed by LUNCH

Patrouille Suisse at the

40th St. Gallen Symposium
Distinctly marking a unique and unforgettable part
of the anniversary symposium, the International
Students’ Committee (ISC) has the honour of wel-
coming the Patrouille Suisse, the famous aerobatic
team of the Swiss Air Force, to entertain both the
participants of the St. Gallen Symposium as well as
all residents in the entire area for the performance
of two exceptional show acts on each day of the
symposium.
To the world, the red flag with the white cross
has always been a symbol of neutrality, reliabil-
ity, professionalism, precision and commitment.
It is these values that the Patrouille Suisse and its
red-white Tiger jets symbolise in the sky over Swit-
zerland and Europe. Enjoyable for everyone in or
around St. Gallen, the Patrouille Suisse will engage
in the symposium’s programme by flying on both
Thursday, 6 May 2010, and Friday, 7 May 2010,
from each 1:30–2:00 p.m.

© 2010 – Swiss Air Force

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

 25 Friday, 7 May 2010 Friday, 7 May 2010 26

Friday, 7 May 2010

Plenary Sessions
Afternoon & Evening
14.00–14.45 Peter R. Voser (CH), Chief Executive Officer, Royal Dutch Shell plc. Joseph Stanislaw, Founder & Chief Executive Officer of The JAStanislaw Group LLC, takes on the Swiss national and CEO of Shell, Peter
One-on-One Voser, in this newly-created “One-on-One” debate. The investigative interview will address the question of the degree to which a lar-
ge corporation can live up to the claim of pursuing entrepreneurial ideas. Let us hear whether the CEO of one of the world’s biggest
companies believes that corporate entrepreneurship has become a reality, or whether it is a mere pie in the sky.

14.45–15.15 Prof. Kishore Mahbubani (SG), Dean & Professor in the Practice of The next tsunami: The spectacular performance of Asian economies, the explosion of Asia’s middle class and higher education in Asia and the conse-
Keynote Address Public Policy, Lee Kuan Yew School of Public Policy, National Univer- Asian entrepreneurship quent cultural renaissance will combine to produce a global tsunami of Asian entrepreneurs. Even in California, the hotbed of entre-
sity of Singapore preneurship, Indians and Chinese have played a key role. And many more Californians will be created by the new waves of Asian en-
trepreneurs.

15.15–16.30 Panel with the Awardees of the St. Gallen Wings of Excellence The three winners of the St. Gallen Wings of Excellence Award 2010 will take centre stage and present their ideas on this year’s topic.
Award Ceremony Award; Chairman: Prof. Dr. Georg F. von Krogh (NO), Professor of A traditional highlight of the St. Gallen Symposium, the award panel turns the spotlight on the Leaders of Tomorrow and provides
& Panel Strategic Management and Innovation, ETH Zurich them with an exclusive forum for their debate.

BREAK

17.15–17.45 Morten Lund (DK), Entrepreneur Entrepreneurship – there is Entrepreneur and seed investor Morten Lund, best known for having co-invested in the VoIP service Skype, will take the audience on
Keynote Address nothing to be afraid of a journey through the rollercoaster life of an entrepreneur.

17.45–19.15 Impulse Address: Prof. Lord Giddens (GB), Professor Emeritus at the
Panel London School of Economics and Political Science
Panel: Prof. Lord Giddens (GB); Mati Kochavi (IL), Chairman, AGT
International; Dr. Notker Wolf (DE), Abbot Primate of the Order of
Saint Benedict; Jason George (US), Leader of Tomorrow
What’s in store for the next
decade?
Charting the course for the next decade means reaching agreement on the issues that matter. That is where problems usually start.
Will it be climate change and security, the two blockbusters of the last decade? Or should we brace ourselves for a greater role to be
played by the state? Besides, a debate on shared values is being raised by different areas of society. And the next generation has its
own agenda too. The panel will be opened by Prof. Lord Giddens with an Impulse Address under the heading “Chaos often breeds life,
when order breeds habit”.

19.15–19.45 Prof. Niall Ferguson (GB), Laurence A. Tisch Professor of History, Max Schmidheiny This Keynote Address is under the patronage of the Max Schmidheiny Foundation, created in 1978 by the Swiss entrepreneur
Keynote Address Harvard University, & William Ziegler Professor of Business Ad- Keynote Address Dr. h. c. Max Schmidheiny (1908-1991), one of the first and staunchest benefactors of the St. Gallen Symposium. The Max Schmidheiny
ministration, Harvard Business School Foundation promotes endeavours towards the preservation and further development of a free economic and social order.

19.45 Member of the 40th International Students’ Committee (ISC)

Closing Statement

The official programme will be followed by the International Buffet

and the Anniversary Party.

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

27 Friday, 7 May 2010 Friday, 7 May 2010 / Background Sessions 28

Friday, 7 May 2010

Work Sessions
10.15–11.45

Jorge Paulo Lemann (BR), Entrepreneur Doris Leuthard (CH), President of the Swiss Confederation
Being a life-long entrepreneur: a story of success and failure How can the state and the private sector work together towards ensuring a prosperous future?

Herman Mashaba (ZA), Executive Chairman, Lephatsi Investments (Pty) Ltd. Paul Bulcke (BE), Chief Executive Officer, Nestlé S.A.
How entrepreneurs can help to break the scourge of poverty in Africa Values and value: the CSV concept

Suhas Gopinath (IN), Chief Executive Officer & President, Globals Inc. Wolfgang Grupp (DE), Owner & Chief Executive Officer, TRIGEMA GmbH & Co. KG
Leadership with passion Verantwortung und Leistung der Unternehmer sind Voraussetzung für sichere Arbeitsplätze

Hendy Setiono (ID), Founder & Chief Executive Officer, PT. Baba Rafi Indonesia; Leslie Silverglide (US), John Kornblum (US), Former United States Ambassador to Germany
Co-Founder, Chief Development Officer & Chief Sustainability Officer, Mixt Greens, Inc. Why is America perceived to be entrepreneurial?
From zero to hero: how to build a business from scratch

Bülent Çelebi (US), Chairman & Chief Executive Officer, AirTies

To differentiate is half way through success

Judy Leissner (CN), Chief Executive Officer, Grace Vineyard

Background Sessions
The Chinese wine story – bringing traditional industry into a new market
Thursday, 6 May 2010
Beatrice Trussardi (IT), President & Chief Executive Officer, Trussardi S.p.A.
Reshaping the “Made in Italy” through innovative talents 14.00–15.30 Lord Griffiths of Fforestfach (GB), Vice Chairman, Goldman Sachs International;
Current Affairs Kaspar Villiger (CH), Chairman, UBS AG
Paradise lost – new ethics in global banking

16.00–17.30 Dominic Barton (CA), Managing Director, McKinsey & Company

Current Theories What comes across my desk
Public Session

Friday, 7 May 2010

10.15–11.45 Olaf Storbeck (DE), International Economics Correspondent, Handelsblatt GmbH
Current Theories Handelsblatt session on current economic theories

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

29 International Students’ Committee (ISC) St. Gallen Foundation for International Studies 30

International Students’ St. Gallen Foundation for Foundation

Team

Committee (ISC) International Studies Chief Executive Officer

Philip Erzinger (CH/DE)

Senior Vice President

The International Students’ Committee (ISC) is an independent student initiative at the University of The activities of the student Organising Committee, the composition of which changes every year, are Jutta Schläpfer-Elsässer
St. Gallen. Every year, a team of about 25 students brings enthusiasm and exceptional personal com- guided by the St. Gallen Foundation for International Studies. This combination of student responsibility (CH/DE)
mitment to the challenging mission of organising a successful St. Gallen Symposium. As well as design- and professional guidance is vital to the long-term success of the St. Gallen Symposium. The foundation
ing and planning the symposium, the student team is especially involved with the development of the assists the ISC-Team in its task of developing the conceptual framework and content, and also plays its Vice President
conceptual framework and content of the “3 Days in May”. It decides on the key themes and fosters con- part in the strategic development of the symposium. Moreover, the Board of Trustees supervises the de- Dr. Johannes Berchtold
tacts with the Circle of Benefactors, selected speakers and key figures in business, science, politics and ployment and efficient use of available resources. Besides its commitment to the St. Gallen Symposium, (CH)
society as a whole. It also maintains links with media representatives and leading universities around the foundation devotes its attention to other international projects at the interface between business
the world. and society. Executive Assistant
Carmen Püntener (CH)

Leaders of Tomorrow
Board of Trustees Rolf Bachmann (CH)

Chairman Dr. Nicola Leibinger-Kammüller (DE) Assistant

Dr. Josef Ackermann (CH) TRUMPF GmbH + Co. KG Tanja Knup (CH)
Deutsche Bank AG Ditzingen
Frankfurt (Main) Secretariat
Manfred L. Mautner Markhof (AT) Stephanie Rettenmund
Alexander Biner (CH/US) Malun GmbH (CH)
MS Management Service AG Vienna
St. Gallen IT Strategy
Prof. Dr. Ernst Mohr (DE) Arjun Muralidharan
Prof. Dr. Peter Gomez (CH) President of the (CH/IN)
Executive School of Management, University of St. Gallen
Technology and Law St. Gallen
University of St. Gallen
St. Gallen Peter M. Schmidhuber (DE)
Former member of the European
Bénédict G.F. Hentsch (CH) Commission
Special
Banque Bénédict Munich Advisors
Hentsch & Cie SA
Geneva Dr. Ralph Schmitz-Dräger (DE) Singapore
Arcron AG Alexander C. Melchers
Karin Keller-Sutter (CH) Zurich (CH/DE/SG)
Members of the 40th ISC-Team State Counselor C. Melchers GmbH & Co.
Canton of St. Gallen Dr. Gerhard Schwarz (CH)
Richard Allemann (CH) Simon Kreuz (DE) Garry Spanz (DE) Head of the St. Gallen Neue Zürcher Zeitung Japan
Felix Baumann (DE) Adrian Lüthge (DE) Christoph Stübi (CH/SE) Organising Committee Zurich Yuji Suzuki (JP)
Dominik Biedermann Laurenz Meckl (DE) Lasse Stünitz (DE) Walter Kielholz (CH) Credit Suisse Group
(CH/DE) Yves Reust (CH) Philippe Teissonnière Nicole Fässler (CH) Swiss Re
Max Diez (DE) Christian Rundquist (CH) (FR/IT) Maximilian Jellinek (DE) Zurich China
Claudio Furter (CH) Samuel Scheer (AT/CH) Sarah Vettiger (CH) Can Schnigula (DE) Dr. Jianzhong Yao (CH/CN)
Peter Gerckens (DE) Sebastian Schmidt (DE) Richard Westerkamp Swiss Re
Livia Höhener (CH/US) Martin Schmitz-Dräger (DE/NL)
Clemens Holzer (AT/FR) (CH/DE) Tobias Wolf (CH/DE)
Sebastian Kress (DE) Andreas Schulze (DE)

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

31 Circle of Benefactors Circle of Benefactors 32

Circle of
Benefactors Benefactors
The ISC is thankful to be able to count on the support of its Circle of Benefactors comprising some 3M (Schweiz) AG Bain & Company Bree Collection Dipartimento delle
350 major companies around the world. The circle is of crucial importance to the financing of the Germany Inc. GmbH & Co. KG finanze e
St. Gallen Symposium and ensures the continuity of the initiative. Its members enter into a long-term A.T. Kearney Baker & McKenzie British American dell‘economia del
partnership with the ISC based on a shared commitment to the basic idea of intergenerational, intercultu- (International) AG Rechtsanwälte Tobacco Switzerland Cantone Ticino
ral and interdisciplinary dialogue. The ISC is also grateful to the many leaders of member companies who, ABACUS Research AG Bank am SA Dräger Safety
with their expertise and experience, make a significant personal contribution to the development of the ABB Ltd. Bellevue AG BSI S.A. Schweiz AG
St. Gallen Symposium. Their regular participation in the symposium plays a decisive role in creating a Abbott AG Bank Morgan BT&T Group DZ PRIVATBANK
dynamic and challenging discussion on the campus of the University of St. Gallen. Abegg Holding AG Stanley AG Bucher Industries AG (Schweiz) AG
Abraxas Informatik AG Bank of China Bühler AG
Accenture AG (Suisse) SA Bystronic Laser AG Egon Zehnder
ACCESS Co., Ltd. Banque de International
Actieninvest AG Luxembourg SA Cablecom Dr. Pierre Edelmann

Main Partners Acutronic Schweiz AG

Adecco S.A.
AFG Arbonia-Forster-
Barclays Capital
Barry Callebaut AG
Basellandschaftliche
Camera di Commercio
Ct. Ticino
Capgemini Schweiz AG
elea Foundation for
Ethics in Globali-
zation
Holding AG Kantonalbank Cargill International S.A. Energie Wasser Bern
Air India Schweiz BD Associates - Partners Cargolux Airlines Ericsson AG
ALBA AG to Leaders International SA Ernst & Young AG
Albers & Co. BDO AG Carlson Wagonlit Travel EWE Aktiengesellschaft
is the official technology is the official ambience is an official transport services Alcan Packaging Belimo Holding AG Casinos Austria
consultant of the partner of the partner of the St. Gallen
St. Gallen Symposium St. Gallen Symposium Symposium
Kreuzlingen AG Berkshire Partners LLC Aktiengesellschaft F. Hoffmann-La Roche
ALFA Treuhand und Berner AG Centrum Bank AG AG
Revisions AG Bilfinger Berger AG Cevian Capital AG Falke KGaA
All Nippon Birkigt International Cicor Technologies FEI Capital Partners Inc.
Airways Co., Ltd. Consulting & Media Cilag AG FERAG Holding AG
Allgemeine Baugesell- GmbH CITIC Pacific Ltd. FESTO AG & Co. KG
schaft - A. Porr AG Bischoff Textil AG Clariant Finter Bank Zürich AG
is an official information is an official information is the official telecommunica- Allgemeines Treuunter- Blasto AG International AG Firmenich SA
technology partner of the technology partner of the tion services provider of the
nehmen bmp Aktiengesellschaft Clariden Leu First Eastern
St. Gallen Symposium St. Gallen Symposium St. Gallen Symposium
Allianz Suisse BMW (Schweiz) AG CLS Communication AG Investment Group
Altium Capital AG BNP Paribas (Suisse) SA Cofra Holding AG FLM Holding AG
American Airlines Boehringer Ingelheim Commerzbank AG Flughafen München
Schweiz GmbH Corporate Express NV GmbH
Amgen (Europe) GmbH Booz & Company Crédit Agricole Flughafen Zürich AG
is an official partner of the is an official partner of the is the official financial Aquila Investment AG Robert Bosch AG, (Suisse) SA Forma Futura Invest AG
St. Gallen Wings of St. Gallen Wings of services supplier of the
Arab Bank (Switzerland) Switzerland Credit Suisse Group Franke Holding AG
Excellence Award Excellence Award St. Gallen Symposium
Ltd. Robert Bosch GmbH Crypto AG Fritz Carl Willhelm
Arcron AG The Boston Consulting CSL Behring AG Stiftung
ARRI AG Group AG (Switzer- CWS-boco Suisse SA
Asamer Holding AG land) Gallus Holding AG
is the official document Avaloq Evolution AG Boyden Global D. Swarovski & Co. Christophe R. Gautier
services provider of the Avireal AG Executive Search Danzer AG Geberit
St. Gallen Symposium AWD Allgemeiner BP (Switzerland) Dätwyler Holding AG International AG
Wirtschaftsdienst AG BrainNet Supply Ma- Deloitte AG Gebrüder Weiss GmbH
Axel Springer AG nagement Group AG Deutsche Bank AG General
Axpo Holding AG BrainsToVentures AG DEUTZ AG Oriental Pte. Ltd.

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

33 Circle of Benefactors Circle of Benefactors 34

Generali (Schweiz) Dr. Bjørn Johansson Oki Matsumoto Pricewaterhouse- Sitecore International Verlagsgruppe Georg
Holding AG Associates AG McKinsey & Company Coopers AG Sonova Holding AG von Holtzbrinck
Georg Fischer AG JPMorgan Merck Serono ProCorp ASA Sony Overseas SA GmbH & Co. KG
Givaudan SA JT International S.A. International SA PSP Swiss Property AG St. Galler Versatel AG
Glatz AG Juergens Management Mercuria Energy PubliGroupe S.A. Kantonalbank Verwaltungs- und
GlaxoSmithKline Consultants GmbH Trading S.A. St. Galler Tagblatt AG Privat-Bank AG
GmbH & Co. KG Bank Julius Bär Merifin Capital Radisson SAS Hotel Stadt St. Gallen Vetropack Holding AG
Glencore Jura Elektroapparate AG Merrill Lynch Capital St. Gallen Stämpfli Verlag AG VICTORY Industrie-
International AG Juvena Markets AG Raiffeisen Gruppe StarragHeckert beteiligung GmbH
Goldman Sachs (International) AG METALL ZUG AG Ramseier Suisse AG Holding AG VISCHER Anwälte und
International Microsoft Schweiz Rappold & Partner Stichting IKEA Notare
Grass Valley Germany Kaba Holding AG GmbH Rechtsanwälte Foundation VMIX Media, Inc.
GmbH Kaiser Ritter Partner Mikron Technology RAUCH Fruchtsäfte Gertrud Stoll-Fein Von Roll
Graubündner Karl Storz Group GmbH & Co Strategy in Motion Management AG
Kantonalbank GmbH & Co. KG Model Holding AG RBS Coutts Bank AG GmbH Vontobel Holding AG
Groz-Beckert KG Karl-Heinz Kipp Dr. Christoph M. Müller Rek & Thomas Studio Hamburg
Guldborg KPL International Müller-Möhl Group Medien AG Sulzer Ltd walter services
International Limited Richter + Frenzel Yuji Suzuki Swiss AG
Gurit Services AG KPMG Schweiz Namics AG Ricola AG Swiss Life Holding Wegelin & Co. Privat-
Prof. Toyoo Gyohten NEOPERL Rieter Management AG Swiss Prime Site AG bankiers
L‘Oréal Suisse SA International AG Rivella AG Swiss Re Weisse Arena Gruppe
Habib Bank La Roche & Co Nestlé S.A. Robust Industries AG Swisscard AECS AG WENGER PLATTNER
AG Zurich Banquiers Neutrik AG Roland Berger Strategy Swisscom IT Rechtsanwälte
Hans Huber Landesbank Baden- Nicco Corporation Ltd. Consultants Services AG Wetzel Holding AG
Hansa AG Württemberg Niederer Kraft & Frey Rolex SA swisspartners Invest- Wicor Holding AG
HanseMerkur LB (Swiss) Nobel Biocare Rotronic AG ment Network AG Willy Bogner GmbH &
Versicherungsgruppe Privatbank AG Holding AG Royal Dutch Shell plc Symantec Ltd. Co. KGaA
Hathon Holding AS LEGIC The Noble Group RUAG Holding Ltd. SYMA-SYSTEM AG Wolf Profilierwerk AG
HBM Partners Identsystems AG Novo Nordisk A/S Syngenta Würth International AG
Helbling Holding AG Lenz & Staehelin SAP (Schweiz) AG International AG
Helvetia Lenzing Aktiengesell- Octapharma AG Daniel J. Sauter Xerox AG
Hermann Pfanner schaft OeMAG Abwicklungs- Dr. Alfred R. Tamedia AG XL Insurance Switzer-
Getränke GmbH Liechtensteinische stelle für Ökostrom AG Schefenacker Tecan Group Ltd. land Ltd
Hewlett-Packard Landesbank AG Omya Management AG Schenker Storen AG Theodor & Bernhard Xstrata plc
(Schweiz) GmbH Lienhard Office Group Oracle Software Dr. h. c. Thomas Dreifuss Stiftung
HIAG AG Lindt & Sprüngli (Schweiz) GmbH Schmidheiny Thurgauer Kantonal- Ypsomed AG
HILTI AG (Schweiz) AG Orange Communica- Schneeberger bank
Holcim Ltd. Linz Textil Holding AG tions SA Holding AG Triumph International Zehnder Group AG
Homburger AG Lombard Odier Darier Orell Füssli Holding AG Schober Holding AG Spiesshofer & Zumtobel AG
Horizon21 AG Hentsch & Cie Orell Füssli Wirtschafts- Monika und Wolfgang Braun KG Zürcher Kantonalbank
HSBC Private Bank Lonza Group AG informationen AG Schürer Tryg Vesta Group A/S Zurich Schweiz
(Suisse) SA LSG Lufthansa Service Orifarm Group A/S Die Schweizerische Post Zurmont Madison
Huber + Suhner AG Holding AG Ospelt Gruppe SCOR Switzerland AG UBS AG Management AG
Lyreco AG Otto (GmbH & Co KG) Securitas AG UMDASCH AG
IBM (Schweiz) AG Otto Beisheim Sefar Holding AG Underberg AG
IDENTA Ausweis- Maerki, Baumann & Holding GmbH Sennheiser Electronic Unilever Schweiz GmbH
systeme GmbH Co. AG GmbH & Co. KG Union Bancaire Privée
Implenia AG Malik Management P. Keppler Verlag SES S.A. USM U. Schärer
IngCH Engineers Shape Zentrum St. Gallen AG GmbH & Co. KG SFS Holding AG Söhne AG
our Future Malun GmbH Pavatex SA SHIKAR Group Switzer-
Investkredit Bank AG Man Investments AG Philips AG land AG Vacheron
Ivoclar Vivadent AG Mangrove Capital Phoenix Mecano AG Shiyin GmbH Constantin SA
Partners Pictet & Cie Siegfried AG Valcambi SA
Jansen AG Manor AG Plansee Holding AG SIGG Switzerland AG Veolia Umweltservice
Jebsen & Co. Ltd. Martel AG St. Gallen Premchand Group Sika AG Schweiz AG

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

35 Donators Donators 36

Abraxas Informatik AG KWC AG Café Conditorei Uncle Ben’s

ACATIS Investment Liechtensteinische Roggwiller VAPIANO SE
GmbH Landesbank AG Café Confiserie Wm. Wrigley Jr. Company
Acutronic Schweiz AG Manor AG Chr. Dössegger Wolf Intersnacks

Donators
Albers & Co. Müller-Möhl Group Candrian Seafood AG (Schweiz) AG
Allgemeine Baugesell- Octapharma AG Cetra Alimentari SA Zuckermühle
schaft - A. Porr AG Omya Management AG Chocolat Frey AG Rupperswil AG
Allgemeines Treuunter- Österreichische Indust- Chocolats Camille Zweifel Chips + Snacks
nehmen riellen Vereinigung Bloch SA Holding AG
Accommodation Hotel InterContinental Scandic Helsinki Grand Feldschlösschen Altium Capital AG Österreichische Confiserie Sprüngli AG
AARHUS Hotel Genève Marina Getränke AG Aquila Investment AG Kontrollbank AG Cruspi SA Food Equipment
Guldsmeden Hotel InterContinental Scandic Rubinen Heineken Bank am Bellevue AG Österreichische DI BENNARDO AG AMC International
ARCOTEL Rubin Warszawa Seaside Hotels Switzerland AG Bardusch GmbH & Co. Nationalbank DIECI AG Dold AG
Baur au Lac Hotel InterContinental GmbH & Co.KG Hermann Pfanner Industriebeteili- Panalpina Welttrans- Emmentaler Duni AG
Bayer Holding Ltd. Wien Steigenberger Hotel Getränke GmbH gungen port (Holding) AG Switzerland Furor Gas Grill Garten-
Beach Rotana, Abu Hotel Kong Arthur A/S Hamburg Illycafé AG Belimo Holding AG Pfeifer & Langen KG Feinbäckerei Schwyter möbel Camping
Dhabi Hotel Landgraf Stuttgart Marriott Kennel AG Berner AG Pfizer AG Florin AG ISCO Jaques Schindler
Best Western Hotel am Hotel Le Palais Prague Hotel Sindelfingen Kindschi Söhne AG BT&T Group Plansee Holding AG Fuchs & Co. AG & Co AG
Papenberg Hotel les Nations Swissôtel Beijing Hong Martel AG St. Gallen Bucher Industries AG PSP Group G. HENAUERS SOHN AG Jura Elektroapparate AG
Best Western Phoenix Hotel Novotel Katowice Kong Macau Centre Mosterei Möhl AG Bühler AG Services AG Gottlieber Spezialitäten KKrapf GmbH
Hotel Centrum Swissôtel Berlin Obrist SA Vevey Burkhalter Holding AG Raiffeisen Gruppe Gustav Spiess AG OTT Metalldrückerei AG
City Seasons Suites Hotel Novotel Swissôtel Singapore Paphos-Weine GmbH Business Club Belgium RBS Coutts Bank AG Hilcona AG pely-plasticGmbH &
Dubai München City The Stamford Paulaner Brauerei & Luxembourg in RUAG Holding Ltd. HPW AG Co. KG
Courtyard Hannover Hotel Pullman Dort - Tata Consultancy GmbH & Co KG Switzerland Semely Conseil & ISEPPI Frutta SA Schott Zwiesel
Maschsee mund Services Ltd. PERNOD RICARD Centrum Bank AG Gestion SA Kägi Söhne AG Aktiengesellschaft
CROWNE PLAZA Hotel Rott The Dolder Grand SWISS SA Chanel SAS Fred Siegrist Kellog Schweiz AG Techflon Technische
Amsterdam City Centre Hotel Schweizerhof The Mandala Hotel Ramseier AG Cilag AG Steeb Anwendungs- King’s Kurry Gewebe
Crowne Plaza Hotel Zürich The Peninsula Palace RAUCH Fruchtsäfte Clariant International AG systeme GmbH Konditorei-Café
Heidelberg Hotel Seiyo Ginza Beijing GmbH & Co de Pfyffer & Associés Egon Sohmen Found- Confiserie Furnishing and
Crowne Plaza Salzburg Hotel Splendide Royal The Peninsula Tokyo Red Bull AG Deutsches Aktien- ation Lorenz Bahlsen Snack- Technical Equipment
– The Pitter Hotel Vier Jahreszeiten The Penz Hotel Rivella AG institut e.V. Sulzer Management AG World Holding GmbH A. Müller AG
Excelsior Hotel Ernst Kempinski GmbH The Ritz-Carlton Osaka Selecta AG Dräger Safety Theodor & Bernhard & Co KG AKG Acoustics GmbH
Fairmont Dubai Le Meridien Grand The Wesley Hotel Sonnenbräu AG Schweiz AG Dreifuss Stiftung Luise Händlmaier Akris AG
Fairmont Hotel Vier Hotel Nürnberg The Westin Tokyo Underberg AG EGT Holding AG Timcal Ltd. GmbH & Co. KG atlas ag
Jahreszeiten Les Jardins du Widder Hotel Zürich Vinum SA EnCana Corporation Underberg AG Lustenberger & Dürst SA Bayerische Massindus-
Four Seasons Hotel PRESIDENT Weingut Witwe Erdgas Zürich AG USM U. Schärer LYNN + ROBERT WEDER trie GmbH
Bangkok Lloyd Hotel Amsterdam Drinks Dr. H. Thanisch, Erben FCW Stiftung Söhne AG Mario Plachutta GmbH Brütsch/Rüegger Werk-
Four Seasons Hotel Mandarin Oriental Almdudler-Limonade Müller-Burggraef Ferrum AG Valcambi SA McDonald’s CR, spol. zeuge AG
Shanghai Singapore A. & S. Klein GmbH & Weinkellereien Aarau Geberit Verlagsgruppe Georg s r. o. Conrad Electronic AG
Gastwerk Hotel Ham- Mariott Zürich Co KG Wild Flavors International AG von Holtzbrinck McDonald’s Suisse Electrolux AG
burg GmbH & Co. KG Marriott Hotel Prague Appenzeller (Schweiz) AG Georg Fischer AG GmbH & Co. KG Restaurants Sàrl Emil Egger AG
Grand Hôtel Mercure Warszawa Alpenbitter AG GlaxoSmithKline Wirtschaftskammer Mineralquelle Eurail Group G.I.E.
Stockholm Grand Bionade GmbH Financial GmbH & Co. KG Österreich Zurzach AG Fahnen-Center
Grand Hyatt Berlin Polonia Palace Hotel Bitburger Braugruppe Contributions Glencore World-Wide Shipping olo marzipan O. Lohner Weinfelden GmbH
Grand Hyatt Erawan Principe Leopoldo & GmbH Berndorf Aktiengesell- International AG Agency Limited AG Farnell AG
Bangkok Residence Brauerei schaft Graubündner Würth International AG Ospelt Gruppe Gigaset Communica-
Grand Hyatt Shanghai Pudong Shangri-La Rosengarten AG Max Schmidheiny Kantonalbank Xaxera GmbH Panina AG tions Schweiz GmbH
Grenzhof GmbH Hotel Pullman Stuttgart Brauerei Schützengar- Stiftung Holcim Zurmont Madison PASTA PREMIUM AG Google Germany GmbH
& Restaurant Fontana ten AG Sparkasse Rosenheim- (Deutschland) AG Management AG Peter Kölln KGaA GOP AG
Heidelberg Marriott Radisson Blu Park Hotel Coca-Cola AG Bad Aibling Horizon21 AG Sai Trader Import GmbH Groupe SEB Schweiz
Hotel Radisson SAS Centrum Distillerie Etter Söhne AG IngCH Engineers Shape Food Schärf Coffeeshop GmbH GmbH
Hilton Basel Hotel Hotel Distillerie Studer & Co AG Financing of Student our Future Beck-Beck Schmid Metzgerei iPARADIGMS, LLC
Hilton Düsseldorf Radisson SAS Scandina- Diwisa Distillerie Participants Investkredit Bank AG Bindella terra vite vita SA Strähl Käse AG Jungheinrich AG
Hilton Hotel Dresden via Hotel Aarhus Willisau SA ABACUS Research AG Kasikornbank PCL Bischofberger AG Tanner 212 & Co. AG Kingston Technology
Hotel Azenberg GmbH Savoy Baur en Ville Emmi Gruppe Abegg Holding AG KPMG Schweiz Blaser Café AG Tobi Seeobst AG (Schweiz)

40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010

37 Donators Donators 38

Knürr AG STANDARD Verlagsge- Gassmann Mode Support Crew Société Nationale des
Lichtsignal HPH sellschaft m.b.H. Georg Utz AG Package Chemins de fer Bel-
Magnetism Süddeutsche Zeitung Hairstylist Pierre AG Adidas Sport GmbH ges (SNCB)
Solutions Ltd. GmbH Ifolor AG Beiersdorf AG Swiss International Air
MainConcept GmbH Tagblatt Medien k-sales.ch GmbH Cadbury Switzerland Lines Ltd.
mov.ad GmbH Tamedia AG LesFleurs.ch Colgate-Palmolive AG TGV Lyria SAS
netrics hosting ag The Economist Mammut Sports Electronic Arts Sarl Wiener Linien
Novoglas AG The Guardian Group AG Eurail Group G.I.E. GmbH & Co KG
Pacovis AG TIME Magazine Mode Weber Franckh-Kosmos Ver-
Schreinerei Innenaus- Verlagsgruppe Reckitt Benckiser lags-GmbH & Co. KG
bau Hälg Handelsblatt GmbH Switzerland AG IVF Hartmann AG
Sem-Art AG Weltwoche Verlags AG Rhomberg Juvena
Sitag AG WirtschaftsBlatt Schmuck AG (International) AG
Somorowsky GbR Die ZEIT Schweiz riposa AG Swiss Sleep Kuchen im Glas
Spectrum Brands Rukka AG Lamprecht AG
Schweiz GmbH Office Suppliers Salewa Sport AG Langenscheidt KG
Sportanlage Avery Dennison Schlossberg Textil AG Online Shop
Kreuzbleiche Zweckform Seidensticker GmbH www.calida.com
Stadt St. Gallen – BRIEGER Spatz Camping Hans PEZ International AG
Bauverwaltung VERPACKUNGEN Behrmann AG RECHEIS Teigwaren
Stoll Giroflex AG Bürotech Spirig AG Sportco AG GmbH
Telenor ASA C. Josef Lamy GmbH St. Galler Schiesser AG
TomTom Sales B.V. Druckerei Koch AG Touristiker-Tag Spirig Pharma AG
TOPKOM EVENTS GmbH edding AG Switzerland Tourism The Body Shop Levy AG
Video System Haus Etitex AG VAUDE Sport Trisa AG
Furtner iba ag GmbH & Co. KG
Weskamp & Partner Inge-Plastik Gebr. Adelt Vileda GmbH Transport
GmbH GmbH Villiger Söhne AG AS Tallink Group
ZF Electronics GmbH Kolok AG Weisbrod-Zürrer AG Ascar AG
Markwalder + Co. AG Austrian Airlines AG
Newspapers Office World AG Participants’ Goods AVIS Autovermietung AG
Axel Springer PONS GmbH DECLARÉ SWITZERLAND Basch AG
Schweiz AG Stabilo – Hermann Gallus Druck GmbH Blue1
Basler Zeitung Kuhn AG Manor AG Esso (Schweiz) GmbH
Medien AG Staples GmbH Prodir Gebrüder Weiss GmbH
Bilanz Tesa Bandfix AG Ricola AG Germanwings GmbH
brand eins Verlag SCA Hygiene Honda Automobiles
GmbH & Co. oHG Others Products AG (Suisse) S.A.
Business India 1Asocks SIGG Switzerland AG Iveco (Schweiz) AG
Czech Business Weekly AIPAG Victorinox AG Larag AG Nutzfahr-
Die Presse Alpstein Parfümerie Werner & Mertz GmbH zeuge
Espace Media AG Amann Hemden AG LV-St. Gallen
FOCUS Magazin Verlag BICO AG Speakers’ Gifts Mobility Genossen-
GmbH billerbeck Schweiz AG Bucherer AG schaft
International Herald Bodensee Wäscherei D. Swarovski & Co. Österreichische Bundes-
Tribune (Zürich) AG Burger Söhne Ermenegildo Zegna bahnen-Holding AG
L’Hebdo Holding AG Frischknecht Peugeot (Suisse) SA
L’Agefi Bürstenfabrik Ebnat- Juwelier AG Planzer Transport AG
Münchner Merkur Kappel AG Hermes SA Renault Nissan
Neue Zürcher C&A Mode Jakob Schlaepfer Suisse SA Swiss International Air Lines is the Photos:
Zeitung AG DE’SHAMA AG Lehner AG Les Acces- SAS Scandinavian exclusive official carrier of the Marcel Giger, www.snow-world.ch;
P. Keppler Verlag GmbH Dierig AG soires Airlines 40th St. Gallen Symposium Archive of the St. Gallen Symposium;
& Co. KG Drykorn Modevertriebs RC Ritzenhoff Cristal AG Shell (Switzerland) Swiss Air Force
Paperjam GmbH & Co. KG Rösslitor Bücher Sixt Danmark A/S
St. Galler Tagblatt AG Edsor Kronen Sourire en Soie AG SJ AB

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40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010
St. Gallen Symposium Tel. +41 (0)71 227 20 20
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