Professional Documents
Culture Documents
Financial Institution Marketing Refers To The Various Marketing Policies of The Financial
Financial Institution Marketing Refers To The Various Marketing Policies of The Financial
institutions. For the promotion of the various financial products and services offered by financial
institutions, it is necessary to lay out an efficient marketing plan.
Financial institutions focus on the practical implementation of marketing methods for selling
their financial products and services. In order to do that, it is essential that the financial institutions
utilize their marketing resources and functions in a proper way. For launching their products, the
financial institutions take into consideration a number of factors, which include the timing, degree,
and blend of customer demand.
Usually, the financial institution marketing services can be categorized into the following types:
For the selling purpose of the financial products and services, financial institutions often take the
assistance of various advertising firms. They provide valuable marketing advices and techniques to
numerous banks, credit unions, and various other financial services providers.
Various techniques that are implemented for enhancing sales of financial products and services
include the following:
Cross selling of equity and debt capital market products, such as stocks, bonds, and CDOs
(Collateralized Debt Obligations)
Formulation of marketing plans and market research
Assessment of client financing and other facilities and recommendation of suitable action
Supervision of the functions of the relationship managers
Keep informed and cover capital market activities and corporate finance
Advising and training staff
For marketing the financial products and services, the various forms of advertisements that are
utilized include the following:
Consumer media print advertisements
Web banner advertisements
Annual report
Logo
Informational brochures and displays
Consumer radio advertisements
Poster
Newspaper advertisements
Usually, a common trend is seen in the marketing of financial products which is a product launched
by a company is immediately followed by another company. However, this is not beneficial all the
time.
Guide to Marketing Services for
Financial Institutions
Build a solid client base when you use a financial services marketing group
By Mary P. Kelley
Many financial companies have their own marketing organization to promote their
business. Frequently the financial institution's marketing departments don't have all the
expertise to justify the cost when there is still a need for outside resources. Financial
companies are outsourcing their marketing of financial services more these days for that
reason.
Smaller companies often don't have the money to have an in-house financial marketing
group and have to look elsewhere. Financial marketing requires expertise specific to the
business so they desperately hunt for more than a general public relations firm.
Action Steps
The best contacts and resources to help you get it done
I recommend: SWA Communications Limited offers services that span a both traditional
media and the new technological media. In addition, they offer services to communicate
with clients and shareholders alike. Suasion Resources Inc. provides services that start
with the development of a strategy and follows through with tracking to check
effectiveness.
• When you look for a financial institution marketing company, ask for a list of
their clients to see if their needs match your own.