PaperBoat Consumer Perception Analysis:

1. Fresh  Original Fruit  90% taste authentic  Less Preservatives  More

authentic perceived  Tropicana Other drinks  Cheap in 10rs.  Good for energy
boost

2. Overpriced  A drink should be refreshing

3. Growing  Drinks quality and awareness 

4. Aam Panna not available 

5. Aam Panna  In 10 Rs  you’ll get good and authentic taste  should create toffee
of theses flavors  revamped taste and package now it tastes better  Current
packaging is good enough

6. Juices  Mango

7. Chilli Guava  Mango Flavor is good  love packaging –Handy packaging 

Mango  real authentic taste of mango  Better than Tropicana  First impression
was rhat it’s not even a drink  Ecobomical and handy in summers , leechi and
mango  Minute maid pulpy orange  unique flavors  lays

Benefits of Paper Boat:

 Natural Ingredients & functional

 Indian traditional ingredients
 Great packaging & hygienic
Initial Line Extension
Critical Findings

Solution(s) Strategic Brand Plan

Time Line for implementation

Investment plan for implementation of brand strategy

Expected outcome in the form of top line, bottom line price premium and/or market
share

Future Brand Strategies