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    Consumer Behaviour Assignment: Submitted To: Submitted by

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    Nihar Ranjan Kar
    This document contains a student assignment on analyzing cosmetic brands Lakme and Maybelline using Maslow's Hierarchy of Needs. It discusses how Lakme focuses on sensuality, self-expression, and skin care products at reasonable prices. Maybelline represents natural beauty and hard work, and focuses on lip and eye cosmetics. The assignment is submitted by 4 students to their professor.

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    Consumer Behaviour Assignment: Submitted To: Submitted by

    Uploaded by

    Nihar Ranjan Kar
    16 views3 pages
    This document contains a student assignment on analyzing cosmetic brands Lakme and Maybelline using Maslow's Hierarchy of Needs. It discusses how Lakme focuses on sensuality, self-expression, and skin care products at reasonable prices. Maybelline represents natural beauty and hard work, and focuses on lip and eye cosmetics. The assignment is submitted by 4 students to their professor.

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    Consumer Behaviour

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    This document contains a student assignment on analyzing cosmetic brands Lakme and Maybelline using Maslow's Hierarchy of Needs. It discusses how Lakme focuses on sensuality, self-expression, and skin care products at reasonable prices. Maybelline represents natural beauty and hard work, and focuses on lip and eye cosmetics. The assignment is submitted by 4 students to their professor.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    16 views3 pages

    Consumer Behaviour Assignment: Submitted To: Submitted by

    Uploaded by

    Nihar Ranjan Kar
    This document contains a student assignment on analyzing cosmetic brands Lakme and Maybelline using Maslow's Hierarchy of Needs. It discusses how Lakme focuses on sensuality, self-expression, and skin care products at reasonable prices. Maybelline represents natural beauty and hard work, and focuses on lip and eye cosmetics. The assignment is submitted by 4 students to their professor.

    Copyright:

    © All Rights Reserved
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    of 3

    CONSUMER BEHAVIOUR

    ASSIGNMENT

    Submitted to: Submitted by:


    Prof M Shariq Jasmeet Chugh(18BSP1648)
    Mannat Sharma (18BSP1710)
    Priya Mehrotra(18BSP1844)
    Suparna Pandey(18BSP2093)
    MASLOW S HIERARCHY

    BELONGINGNESS – Grooming Products

    LAKME
    • Sensuality of the customer and gives them the medium to express their inner
    self and enabling customer who they are.
    • Re- invent, beauty sutra, inspire hair care.
    • Which itself is the French form of (Lakshmi) which is renowned for beauty.
    • Lakme moisturises the lips and is long lasting and gives the very simplistic
    appearance to the lips like- Shradha Kapoor (actress).
    • Lakme focuses on the skin products with reasonable prices.
    MAYBELLINE
    • Represents- women with aura of gentleness, one who is imaginative.
    • Maybe she is born with it, maybe she is Maybelline.
    • A very beautiful girl who doesn’t like to admit it, hard worker.
    • Alia Bhatt seems to be more concerned about her appearance and Maybelline
    gives amazing tone of colour to your lips.
    • Maybelline focuses more on cosmetic products.

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