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History: Growth and Expansion
History: Growth and Expansion
History: Growth and Expansion
The airline was granted a scheduled airline status on 14 January 1995.[7][13] It entered into a
marketing agreement with KLM the same year.[14] In 1996, the airline placed a
$375 million[15] order for four 737-400 and six 737-800 aircraft from Boeing,[16] which were
delivered between 1997 and 2000. Jet Airways was the first airline in Southeast Asia to order the
737-800.[17] In the financial year 1996–97, the airline carried 2.4 million passengers and had a
marketshare of 20 percent, second highest after state-owned Indian Airlines. By this time, the
airline had a fleet of twelve Boeing 737 aircraft, operating 83 daily flights to 23 domestic
destinations.[18] In 1997, the Cabinet Committee on Foreign Investment (CCFI) of the Government
of India announced that foreign airlines would no longer be permitted to take an equity stake in
joint ventures with Indian aviation companies, reversing the Government's earlier policy which
had allowed carriers such as Gulf Air, Kuwait Airways and Lufthansa to hold a maximum 40%
equity stake in their joint ventures with Indian partners.[19] In October 1997, as per this directive,
Naresh Goyal took back control of Trade Winds from its foreign investors.[20][7]
At the Paris Air Show in June 1999, Jet Airways announced an order worth approximately
$550 million for ten Boeing 737-800 aircraft.[17] The airline purchased its first Boeing 737-400
simulator from CAE Inc. in 2001.[21] By April 2001, the airline fleet had grown to 30 aircraft and
was operating over 195 flights daily to 37 destinations within India.[22] Jet Airways suffered losses
for the first time since its establishment in financial year 2001–2002 as demand fell and costs
increased.[23] Jet Airways was announced as launch customer for the Embraer 175 at
the Farnborough air show in 2002,[24] with an order for 10 aircraft and 10 options[25] worth
$520 million. But the deal was postponed due the airline's financial difficulties and eventually fell
through.[26] In 2003, the Indian government decided to allow private carriers to operate
international services to countries in south Asia, such as Bangladesh, Nepal and Sri
Lanka. [27] and Jet began preparations to launch international services.[28] The airline launched its
first international flight in March 2004 from Chennai to Colombo.[29]
Jet Airways was listed on the Bombay Stock Exchange and became public company on 28
December 2004.[7] After the Government lifted the foreign ownership limits on Indian airlines to
49% from the previous 40%, the airline moved to raise funds via an IPO.[30] The company's IPO in
February 2005, which offered 20% of the airline's stock, saw strong interest from investors
leading to oversubscription in retail, non-institutional and institutional tranches[31] and raised Rs
18.9 billion, instantly making Naresh Goyal a paper billionaire.[32] Towards the end of 2004, the
government had announced that privately owned scheduled carriers meeting certain criteria
could operate to all countries apart from those in the Middle East.[33] Then in January 2005, the
Ministry of Civil Aviation granted rights to Jet Airways to operate services to London
Heathrow.[33] The airline started its first international, long-haul flight to London in May
2005[34] with two-class Airbus A340-300s sub-leased from South African Airways.[35]
Consolidation[edit]
In the third quarter of 2010, Jet Airways became the largest airline in India with a passenger
market share of 22.6%.[47] In July 2012, the airline officially sought government approval to
join Star Alliance.[48] Jet Airways is not a member of Star Alliance as of 2017.[49] In June 2011, it
became the first domestic airline in India to ban meat products and liquids in check-in
baggage.[50] Jet Airways merged the JetLite brand into Jet Konnect on 25 March 2012 and started
offering business-class seats after the demise of Kingfisher Airlines.[51][52][53] In 2013, Etihad
Airways planned to buy a stake in the airline following the government's announcement in
September 2012 that foreign airlines could take a stake of up to 49% in Indian carriers. On 24
April 2013, Jet announced that it was ready to sell a 24% stake in the airline to Etihad
for US$379 million.[54][55] The deal, which was expected to be signed in January 2013, was
postponed and was completed on 12 November 2013.[56][57][58][59] Naresh Goyal retained 51%
ownership of the stock.[60] In 2013, the airline lowered prices and entered into a fare war with low-
cost carriers IndiGo and SpiceJet due to falling passenger demand.[61][62][63][64] In February 2013,
the airline's market value dropped by ₹4.84 billion (US$70 million) due to falling share
prices.[65][66] Jet Airways made profits in the third quarter of the financial year 2013–14, after
posting losses over the previous year.[67][68] Jet Airways announced on 11 August 2014 that it
would phase out Jet Konnect by the end of the year as part of plans to re-position itself as a
uniform full-service operator.[69] On 1 December 2014, Jet Konnect was fully merged with Jet
Airways, making it the third full-service airline in India besides Air India and Vistara.[70][71] In
December 2015, Jet Airways announced the closure of its scissor hub at Brussels Airport by
March 2016 and the opening of new hub at Amsterdam Schiphol Airport effective 27 March
2016.[72][73] As of February 2016, it is the second-largest airline in India after IndiGo, with a 21.2%
passenger-market share.[74]
Corporate affairs[edit]
Headquarters[edit]
The airline's head office is located at Siroya Center in Andheri, Mumbai.[85] The head office was
previously located at S. M. Center, a rented six-storey building in Andheri and was moved
following criticism regarding working conditions.[86][87]
Livery[edit]
It was navy blue with light grey and chrome yellow.[88] The top and bottom of the aircraft were
painted in light grey with the flying sun logo in the navy blue background.
In 2007, a new livery was created by Landor Associates which added yellow and gold ribbons;
the design retained the dark blue and gold-accented colour scheme along with the airline's "flying
sun" logo.[88] A new yellow uniform was simultaneously introduced, created by Italian
designer Roberto Capucci.[88] Jet Airways introduced its new identity in conjunction with a global
brand re-launch which included new aircraft and seating.[88]