Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers
A cleaning product called
What is being advertised? Xtreme LPQ.

Because it is easier to
Why is a different color used in the product’s
notice the color of the
name?
name and remember it.
The hidden message is that
What hidden messages does the ad seem to
these types of activities are
have?
only performed by women.
It does use emotional
attractions, since this
product tries to convince me
Does the advertisement use emotional appeal? If that if I buy it I will have
yes, how? If no, how could it? fewer problems in my life
and I will be happy as the
woman who supports it in
advertising.
 It is not, because this is not
describing to me how it
works and what the use of
Is product’s description honest? Why or why not?
the product is, nor some
evidence about it is an
achievement in the market.
The purpose of this
announcement is mainly
that housewives are the
What do you think or conclude about the ad? ones who would use this
product since they would be
happy if they use it and do
not encourage me to buy it.

Fuente: SENA

Questions Answers
A mineral water product
What is being advertised?
called LPQ sparkle.

Why is a different color used in the product’s A different color is used in

name? advertising, to attract
buyers of the product.

What hidden messages does the ad seem to
have?
Does the advertisement use emotional appeal? If
yes, how? If no, how could it?
Is product’s description honest? Why or why not?
What do you think or conclude about the ad?
When you finish your work, send the file to your instructor through the platform
as follows:
1. Click the title of this evidence.
2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.
Note: This evidence is an individual activity. Remember to check the learning
guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.
Criterios de evaluación
The hidden message is that
if you consume the product,
you will be in good physical
condition and will help you
stay in shape.
If you use emotional
attractions, since this
product tries to convince
that if I buy and consume it
I will have less health
problems, I will be a healthy
person and this mineral
water will keep me fit.
It is not honest, since it only
shows the testimony of the
people who are doing the
advertising and they may be
in good shape because they
do some sport and do not
show real testimonies.
The purpose of this
announcement is to show
that if you drink this water
you will make a healthy
person and you will keep fit
if you consume this product,
you will be happy and do not
encourage me to buy it since
there are other activities
that would help lead a
healthy life and keep me fit.
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.