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Essential Oils Business Plan PDF
Essential Oils Business Plan PDF
Hand-in date:
11.12.2009
Campus:
BI Oslo
Programme:
Master of Science in Innovation and Entrepreneurship
Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
CONTENTS
CONTENTS
EXECUTIVE SUMMARY________________________________________ iii
1.3. COMPETITION___________________________________________6
1.3.1. COMPETITORS AND TYPE OF COMPETITION __________________ 6
1.3.2. COMPETITORS' STRENGTHS AND WEAKNESSES _______________6
1.3.3. COMPETITIVE ADVANTAGE __________________________________7
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
5. ACTION PLAN______________________________________________ 15
List of Figures
Fig i: Incremental Earnings Forecast for first 5 years of operation __________ vi
Fig 1.1: Sales of over-the-counter herbal medicines in Europe (in USD) _____ 4
Fig. 1.2: World Leading Importers of essential oils in 2008 _______________ 5
Fig. 1.3: Trade Data (Value in USD millions) on essential oils, France_______ 5
Fig. 1.4: Trade Data (Value in USD thousand) on essential oils, Norway _____ 5
Fig 3.1: Operation sequence ________________________________________ 10
Fig 3.2: Production Growth Projection for first 5 years ___________________ 12
Fig 7.1: Projected after-tax earning for 5 years __________________________ 17
List of Tables
Table 3.1: Chamomile oil production estimate for 1st year of operations ____ 11
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Table 3.2: Spikenard oil production estimate for 1st year of operations ______ 12
Table 6.1: Funding requirements for year 2 to 5 ________________________ 16
Table 7.1: Projected Initial Five Years Income Statement _________________ 17
Table 7.2: Projected Initial Five Years Balance Sheet ____________________ 18
Table 7.3: Projected Initial Five Year Cash Flow Statement _______________19
Table 7.4: Different Ratios for the project _____________________________ 20
REFERENCES
APPENDICES
Appendix 1: Production Calculations ___________________________________22
Appendix 2: List of Community forest to be cultivated in five years _____23
Appendix 3: The Target Markets, Import and Export Figure __________25
Appendix 4: Some Facts and Figures _______________________________26
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
EXECUTIVE SUMMARY
OBJECTIVES / DESCRIPTION OF THE PROJECT
To be a leading producer of high quality organic essential oils in Nepal
profitably and with considerable focus on corporate social responsibility.
To be a renowned supplier of high quality organic essential oils to the
world’s reputed markets with focus on aroma therapy sector.
NATURE OF OPERATIONS
The company will be registered in Dec 2011 as a private limited company with
four shareholders. The company will be established with the objective to produce
and supply high quality essential oils to the world’s reputed markets and focus on
aromatherapy as its niche market. It will be ISO 9001:2008 certified and USDA
organic certified. It will collaborate with the Community Forest Users Groups
(CFUGs) of Nepal and promote farming of essential oil yielding plants in the
community forests. The plants will be processed at the processing facility of
Parbat Redolence Limited and the farmers will be paid a fair price depending on
the oil yield of their produce. It will share a portion of its profits with the CFUGs
for carrying out social development programs beneficial to the community.
MARKET ANALYSIS
The value of world import of essential oils in 2008 stood at around USD 29
billion, an increment of 13.45% from 2007 and 30.28% from 2006. The world
leading importing country was the USA followed by France, UK and Germany.
Parbat Redolence will therefore focus on these markets as they are mature markets
with quality consciousness and growing demands. Parbat Redolence will also
focus on Norway as it is a growing market with about 35% increment in values of
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
import in 2008 from that in 2006. Its clients will be existing importers and
aromatherapy practitioners with focus on building good networks with the
practitioners to exploit the market further.
Parbat Redolence will also appoint two advisors, Mr. Guru Baral, chairperson,
Madan Bhandari Memorial Academy who will assist with manpower
development with focused training development, and Mr. Kamal Belbase with
over 20 years experience in essential oils will assist with cultivation and
processing.
FINANCIAL SYNOPSIS
FINANCIAL REQUIRMENT
Parbat Redolence Limited will require an initial investment of USD 1.1 million in
its first year of operations, of which about USD 422,000 will be capital
expenditure and USD 739,000 will be working capital requirement. 40% of the
initial investment will be raised through equity investment by the directors and the
remaining 60% will be through bank finance via soft loan.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
3,500,000
3,000,000
2,500,000 Income from Spikenard
2,000,000 (USD)
1,500,000 Income from Chamomile
1,000,000 (USD)
500,000
0
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
PRODUCT CYCLE:
Total Cycle : 150 days
Harvesting: 90 days from plantation Processing : 15-20 days from harvest
Testing and Packaging: Immediate In-Stock: 15 days
Receivables: Irrevocable Sight LC, Advance Bank Transfer
Parbat Redolence will however divert a small portion of its production to the
market in India to maintain contact with the Indian market which, although not as
profitable as the targeted markets, is a huge and stable market.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
1. BUSINESS OVERVIEW
LEGAL NAME: PARBAT REDOLENCE LIMITED
BUSINESS ADDRESS: MECHINAGAR MUNICIPALITY
JHAPA DISTRICT
NEPAL
TEL: +977-23-XXXXXX
FAX: +977-23-XXXXXX
E-MAIL: office@parbatredolence.com
Parbat Redolence Limited will be an ISO 9001:2008 certified and USDA organic
certified company.
It will start with two community forests in Taplejung with combined holding of
227.7 acres of land and two Forest User Groups in Jhapa with a combined land
holding of 666.11 acres. The reason for choosing Taplejung is that Spikenard
grows in the wild here which reduces the risk of environment and soil
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Parbat Redolence will collaborate with the Community Forest Users Groups
(CFUGs) of Nepal and promote farming of essential oil yielding plants in the
community forests. The plants will be processed at the processing facility of
Parbat Redolence Limited and the farmers will be paid a fair price depending on
the oil yield of their produce. This will improve the living standards of the
community. Parbat Redolence will also share a portion of its profits with the
CFUGs for carrying out social development programs beneficial to the
community.
Using the community forest’s land for herbs cultivation ensures low cost to the
farmers (community) and hence low product cost for Parbat Redolence Limited.
The cultivation will cover only 40% (maximum) of the community forest area and
thus will play a positive role in its conservation (financial incentive for the
community to protect the forest and clearing unfavorable vegetation growth).
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Impoters from the targeted markets will initially distribute the products. Within
two years, Parbat Redolence’s international office, in coordination with aroma
therapy practitioners and the importers will be the main distributors.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
250
200 2002
150 2003
100 2004
50 2005
0 2006
Export (USD, Mil.) Import (USD, Mil.)
Fig. 1.3: Trade Data (Value in USD millions) on essential oils, France
2000
2002
1500
2003
1000
2004
500
2005
0
2006
Export (USD, Thou.) Import (USD, Thou.)
Fig. 1.4: Trade Data (Value in USD thousand) on essential oils, Norway
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Its clients will be existing importers and aromatherapy practitioners with focus on
building good networks with the practitioners to exploit the market further.
Parbat Redolence will establish and maintain contact with the Indian market by
exporting a small portion of its production to India. This will provide an
alternative and secure market for Parbat Redolence’s product. Although not as
profitable as the targeted markets, India is a huge and stable market.
1.3. COMPETITION
1.3.1. COMPETITORS AND TYPE OF COMPETITION
Parbat Redolence will face competition from the small scale producers in Nepal
and the established producers from Europe and USA.
The small scale producers will have pricing advantage over Parbat Redolence, and
the European and American companies will enjoy better market experience.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
community. This might provide them a slight price advantage. Trade is dominated
by export to the Indian market. However, lack of proper testing and high quality
processing equipments has cast doub over the quality of their products.
The companies in Europe and the USA have higher production costs but good
quality adherence. Other low cost producers face the issue of lower grade of
products.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
2.2. SUPPLIERS
Processing Machineries will be procured from an ISO certified internationally
renowned company in India. Importing the equipments from India will provide
the advantage of lesser delivery period and faster technical support.
High quality two layered alumunium containers will be imported from an ISO
certified producer in India.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
3. OPERATING PLAN
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Tree plantation in adjoining area and forest conservation will be on priority list of
Parbat Redolence’s corporate social responsibility (CSR) program.
3.8. PRODUCTION
Cultivation of the essential oil yielding plants will take place in only 30% of the
total area of the selected community forests.
1st season 2nd season Annual
Total Area, Hectares 666 666 1,332
Cultivated Area, Hectares 266 266 532
Estimated
cultivation/Hectare, KG 800 800 1,600
Total estimated cultivation 213,155 213,155 426,310
Oil Extraction 532.89 532.89 1,065.78 @ 0.25%
Table 3.1: Chamomile oil production estimate for 1st year of operations
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Annual
Total Area, Hectares 227.70
Cultivated Area, Hectares 68.31 @30%
Estimated cultivation/Hectare, KG 800.00
Total estimated cultivation, KG 54,648.00
Oil Extraction, KG 1,092.96 @2%
Table 3.2: Spikenard oil production estimate for 1st year of operations
12,000
10,000
8,000
6,000
4,000
2,000
0
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
5. ACTION PLAN
ACTION BY WHEN
1 Site selection and construction September 2011
2 Place an order for Machinery and lab equipments September 2011
3 Seeds handover to CFUGs October 2011
4 Seeds distribution to the farmers by CFUGs November 2011
5 Implement ISO 9001:2008 standards & obtain USDA January 2012
organic certification.
6 Start oil processing, testing and packaging March 2012
7 Start export May 2012
Seeds and saplings of the plants will be handed over to the CFUG member who
will then distribute it among the farmers within October. Plantation should be
started within Novemer. In the mean time, necessary actions will be taken to
obtain ISO certification and USDA organic certification.
Oils thus produced will then be exported to the target markets of the USA, UK,
France, Gemany and Norway from May, 2011.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Required funds will be raised through equity and bank loan, of which 40% will be
equity and the remaining 60% bank loan. Parbat Redolence Limited will try to
secure soft loans from banks as per the legislation of the government of Nepal.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
7. FINANCIAL DATA
7.1. IMPORTANT ASSUMPTIONS
Bank Interest rate (soft loan) : 12.5%;
Selling Price:
Chamomile essential oil: USD 500 / KG (USD 700 / KG from the 4th year)
Spikenard essential oil: USD 500 / KG (USD 700 / KG from the 4th year)
Depreciation: 20% straight line
Corporate Tax: 20%
(Department of Inland Revenue, Government of Nepal, www.ird.gov.np)
Parbat Redolence Limited will incur a loss of around USD 1.3 millions in the first
year of operations. However, it will be profitable from the second year onwards
with after tax earnings of around USD 497,000.
The NPV of the project from the forecast for first five years of operation is
calculated to be around USD 4.3 millions.
3,000,000
2,000,000
1,000,000
-
Yr. 1 Yr. 2 Yr. 3 Yr. 4 Yr. 5
-1,000,000
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Debtors - - - - -
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Current
Liabilities:
Debtors - - - - -
Creditors 113,087 118,345 179,024 200,409 249,246
Cash Flow from
Operations 90,615 738,618 986,816 3,238,473 3,896,607
Investing
Activity -422,179 -159,359 -292,949 -153,462 -305,897
Purchase of
Fixed Assets -422,179 -159,359 -292,949 -153,462 -305,897
Financing
Activities 643,890 430,018 -518,296 -63,446 -82,564
New Share
Issues - 464,441 -464,441 - -
Debt Taken
On (Repaid) 696,662 - - - -
Finance
Costs -52,772 -34,423 -53,854 -63,446 -82,564
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Profitability Ratios
Asset Efficiency
Ratios
Fixed Asset Turnover/
Turnover Rate time cover 3.1 5.1 6.2 13.1 15.7
Total Asset Turnover/
Turnover Rate time cover 1.5 1.1 1.5 1.2 0.9
Captial Structure
Ratios
Liquidity Ratios
Turnover/
Current Ratio time cover 3.4 6.2 4.0 7.7 9.6
Turnover/
Acid Test time cover 0.2 0.2 0.2 0.2 0.2
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
References:
Book references
Philip A. Wickham, Strategic Entrepreneurship(Harlow: Pearson Education
Limited, 2006)
Ben-Erik van Wyk, Food Plants of the World: An Illustrtaed Guide (Portland, Or.:
Timber press, 2005)
Website
List of Community Forests in Nepal, Federation of Community Forestry Users,
Nepal, www.fecofun.org
316 Imports and exports, by countries and commodity group1. 2008. NOK
million, Statistics Norway, http://www.ssb.no/english/yearbook/tab/tab-316.html
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
2. Spikenard Oil
Year Yr. 1 Yr.2 Yr. 3 Yr. 4 Yr. 5
Total Area, Hectares 228 436 589 777 1,095
Cultivated Area, @30% of
Hectares 68 131 177 233 328 total area
Estimated
cultivation/Hectare 800 800 800 800 800
Total estimated
cultivation 54,648 104,623 141,343 186,511 262,783
Oil Extraction 1,093 2,092 2,827 3,730 5,256 @2%
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
2. Spikenard cultivation
Area
SN FUG_NAME Hectares District Region
1 Gyasipemba Bhedichauk 88.20 Taplejung Eastern
2 Batasedamli Bhita 139.50 Taplejung Eastern
3 Aiekha Lambayak Phungphunge 72.11 Taplejung Eastern
4 Manabhara 29.12 Taplejung Eastern
5 Shibu 107.00 Taplejung Eastern
6 Mechi Community 153.00 Taplejung Eastern
7 Banpale 31.55 Taplejung Eastern
8 Isera 3.90 Taplejung Eastern
9 Phurumba Kha? 102.75 Taplejung Eastern
10 Mayampatal 50.00 Taplejung Eastern
11 Pokhari Sypatri 317.80 Taplejung Eastern
1,094.93
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Norway
9281.3 Value of essential Statistic Norway www.ssb.no
millions oils and perfume
materials imported
into Norway in
NOK, 2007
4.19% Increase in Statistic Norway www.ssb.no
Imports of
essential oils and
perfume materials
into Norway (in
terms of NOK
millions)
4.95% Decrease in Statistic Norway www.ssb.no
Exports of
essential oils and
perfume materials
from Norway (in
terms of NOK
millions)
252 Number of centres Norge Online www.nol.no
offering Aroma
therapy treatment
in Norway
6 No. of institutions ALTERNATIVopplysnin www.alternativ.
offering gen no
Aromatherapy
courses in Norway
Norsk Prana Institutt www.norsk-
prana-
institutt.no
UK
17 Aromatherapy and Allied www.aapa.org.u
No. of institutions Practitioners' Association k
accredited by (AAPA)
AAPA offering
Aromatherapy
courses in UK
50 International Federation www.ifparoma.o
No. of institutions of Professional Aroma rg
accredited by IPF therapists (IFPA)
offering
Aromatherapy
courses in UK
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Nepal
0% duty on No Duty levied on Federation of Nepalese www.fncci.org
imports of raw materials and Chambers of Commerce
equipments auxiliaries and Industry
required for imported by
processing industries in
essential EPZ./SEZ.
oils. 0% Industries
duty on exporting more
export of than 40 percent of
essential the production to
oils be granted similar
facilities as given
to industries in
EPZ.
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Term Paper (Business Plan), GRA 3136 New Venture Creation 11.12.2009
Planning Commission of
Nepal
Area (Sq. 3,646
Km)
Area (Ha.) 160,600
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