Indian Sustainable Environment with Electric Vehicles congruent to Green Economy

DEVANSH CHOKHANI – 19PGPM089, ABHISHEK SATPATHY – 19PGPM002 ,MOU GHANTY-

19PGPM033

1 PGPM student, Management Development Institute, Murshidabad, Sakim-Katnai, Kulori,

Raghunathganj, Dist.- Murshidabad, West Bengal, India; Ph- 8583903421; Email:
devansh.19pgpm089@mdim.ac.in
2 PGPM student, Management Development Institute, Murshidabad, Sakim-Katnai, Kulori,
Raghunathganj, Dist.- Murshidabad, West Bengal, India; Ph.8763319314; Email:
abhishek.19pgpm002@mdim.ac.in
3 PGPM student, Management Development Institute, Murshidabad, Sakim-Katnai, Kulori,
Raghunathganj, Dist.- Murshidabad, West Bengal, India; Ph.8763319314; Email:
mou.19pgpm033@mdim.ac.in

Abstract:

Over many Lok Sabha Elections, temple building and farmer’s income have been perennial issue in
Indian election manifestos but with recent events indicating reduced life expectancy in areas like
Delhi, Gurugram, Mumbai etc. has made ‘Dirty Air’ a major issue. The electric vehicle strata seems to
be an appropriate and so called perennial solution for such issues in India. Electric Vehicles (EV) are
considered to be environmentally sustainable because they are free of emission of many harmful and
greenhouse gases to the environment. This paper illustrates an in-depth study that indicates the
massive infusions of Electric Vehicles into our society . In a short span it will likely to create a colossal
demand for the additional electric power generation which is much beyond what the Indian electric
power generating industry can provide with its current power generating capacity. A strategic life cycle
assessment has been researched on, where the phase of each life cycle was assessed with violations
against sustainability principles. A life cycle assessment that consists of combustion engine cars, plug-
in hybrid cars, battery electric cars and hydrogen fuel cars has been researched to compare and
quantify the associated environmental impacts.

The major concern with Electric Vehicles is the substantial electric energy required to produce
batteries that can drive the Electric Vehicles and the negative consequences that results from the
recycling of used batteries. Except for being adopted in the Green Charge road map, the authors
suggest that the results can contribute to planning in upcoming decades for a sustainable increase of
Electric Vehicles in India and potentially serve as an inspiration for other smaller or larger regions of
our neighbouring countries. Further studies could site the environmental effects of Life Cycle
Assessment and include other road vehicles to get a more precise perception regarding the electric
vehicles that could affect the sustainable green economy development.
 Keywords- Strategic, Electric Vehicles, Fuel Cell, Life Cycle Assessment, Sustainability, Hybrid Electric
Vehicles, Electric Power Generations, emissions and green-house gases.

TRACK: Marketing management (Green marketing)

Research Gap and Research Problem:

Environment- One of the major gap in implementing the culture of EVs is the limited source of
charging stations. And the location in which it has to be installed so that it can be valuable and
sustainable for the millennials. The construction and expansion of these stations require large acres
of land which is very rare to find nowadays, mostly in cities. Moreover in a country like india which is
very diverse in its climate, culture and tradition. Still has not evolved itself to adapt to the new changes
or the revolutionary products that can be beneficial in the long run. Innovations are mostly suppressed
by political factors.

Manufacturer:
The major constraints for the manufacturers are cost factor, adaptability to the newness of the
product for the consumers and long charging time for the electric vehicles. They are working on
these factors so that by 2030, the commoners can avail the benefits and can easily use the
product in the Indian markets.

Consumer –

Compared to other vehicles the EVs are very sophisticated in nature, generally the Indian customers
prefer ruggedness, resistivity and mileage in their personalised vehicles. But electric vehicles require
more time to be charged with the sense of vulnerability in the minds of customers ,i.e the battery
backup. It leads to range anxiety among the Indian drivers, where it acts like a hindrance for the long
road trips.

The Objective of the Study:

To make the process of electrification feasible for EV-

The government’s policy in combating pollution and promoting sustainability is to make rapid
improvements in power generation from clean sources and make the charging stations as popular and
profitable as the existing petrol and diesel pumps are. Without the clean energy Electric vehicles can’t
fulfil the vision of sustainability. However the international solar alliance is looking forward to consider
the solar energy within the electric vehicles. This step is hopefully be considered as an innovative and
can be used by everyone.

To reduce the dependency of Indians on Fossil fuel

The oil import bill of India has been rising and was pegged at $ 26 billion for the FY 2018-19. India
imports almost 80 percent of crude oil, which clearly shows the dependency that we have on other
countries. India is the world’s 3rd largest oil importer and vehicles contribute almost one-third of its
oil demand. Most probably if we are switching to the Electric vehicles then we will save almost $60
billion in imports by 2030.

To inscribe the importance of the electric vehicles in the minds of customers-

Electric vehicles run safely and silently without creating any kind of noise and air pollution. Switching
to electric vehicles will definitely be a beneficial move for the hospitals, senior citizens etc. Moreover
electric vehicles have a lower centre of gravity than conventional vehicles that increases the stability
of electric vehicles. Also as the vehicles do not contain flammable oil, the risk of any hazards get
reduced.

Research Methodology:

Findings of the Study:

Implications of the Study:

References Saxena. (2012). Marketing Management. In R. Saxena, Marketing Management (pp. 657-
664). New

Delhi