One Stop Home Solutions: Team Leader's Contact Telephone Number

One Stop Home Solutions
Team Number : BA 070034

Team Name: RADIANCE
Project Title: One Stop Home Solutions : Making habitat related problems a
pleasure by offering online and in person aid
Team Members :
1. TANAKA ISLAM : Team Leader
2. TAZRINA FARAH
Team Leader’s E mail address: tanakarojalin@hotmail.com

Team Leader’s Contact Telephone Number :
BA 070034
Table of Content
Topic Page number

1. Executive summary 03
2. Business idea 04
3. Goals & objectives 05
4. Risk assessment 05
5. Market potential 06
6. Competition 07
7. Marketing plan 08
8.Operations 09
9.Resource Requirement 10
10.Plan Implementation 11
11. Financial plan and revenue projection 12
12. Appendix 13-20
Executive Summary
The most important part of business plan is the executive summary. It includes the main
business idea, market potentials, unique selling points, the service we are trying to sell,
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the profit making process, the company vision and finally the financial forecast. These
points are discussed below:
First of all, our business idea is all about providing the home solutions to the customers
who want to purchase or rent a flat(also want to decorate) with certain predetermined
requirements. On the other hand we will have the leading REHAB enlisted construction
firms of our country which will be the members of our website as well as our revenue
generator from their advertisements on the web. The market potential seems to be good
for us as we did a market survey where we found that the leading construction companies
are interested to advertise on the web so that they get a worldwide exposure. Then again
the people who want to purchase and rent home don’t have that much time to look for
these in suitable locations and predetermined budget. They will also be more than happy
to get involved with such a web that gives them all the solutions within a click. Here we
would like to mention that ,we are not charging any fees from the house owners .We will
just get the information through our field workers and add those in our web by our data
entry operator. We are also giving in person service where people can come and get the
consultancy just for a minimal fees. The unique selling points in our business is that it is
very much diversified as we are covering areas beyond Dhaka like other divisions. We
are including genuine information about the habitats which will save the time ,money,
energy of people. After launching the website we will do vast advertising like newspaper,
online version of newspaper, cable TV channels, FM radio stations, leaflets etc. We will
try to cover the non resident Bangladeshis as we are giving advertisements in online
edition of newspapers. So this will fill the purpose of making a home in own country
without being cheated. Our market competitors have some competitive advantages over
ours which is that they entered in to the market earlier. But through our vast advertising
and unique selling concepts we can overcome this .The sales projection and the financial
statements shows the feasibility of success which is shown at the end of the report.. Our
vision is to provide the best possible support to customers with regard to home solutions
through improving quality and remain in business with glory.
Business Idea
Our business idea is all about a web based as well as in person home purchasing or
renting solutions provided to both customers and sellers of apartment/houses. Information
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is available to the members of the website at one spot with a flash of a click and. It will
save time, money and effort of flat seekers.
The uniqueness of our business idea is:
Online based advertisements of real estates for non resident Bangladeshis
Providing online as well as in person service
Storing of information about habitats in and outside Dhaka i.e. geographical
decentralization
we have thought to develop a project on home solutions. Firstly, there will be two kinds
of members /clients of our Service. One who is doing construction business and the other
who wants to purchase/rent a house. Secondly, we will provide the service in two ways,
online and in person. We are not charging any fees from the visitors of the websites. But
the customers who will seek for our physical assistance will be charged a minimal annual
fee.
In case of the sellers or the constructions companies they have to be registered under this
website, the pre requisite of this registration is that they have to be the member of
REHAB(Real Estate and Housing Association of Bangladesh).They will also be allowed
to put advertisements of their firms in our websites from where our revenue will be
primarily generated. They have to pay a member renewal charge every year to refurbish
their contact for keeping their membership.
The website will be designed in such a way where there will be places for area, position,
builder, budget and the customer will fill up these, and they will get all the information
and options opened to him/her within a second.
If we get positive response from every side, we will also introduce a different faction
which will serve clients to décor their interior according to their taste. We will plan to
expand the business after two or three years of operations. We think when we will find a
smiling face and a key of a new house at his or her hand we will think we are successful.
Because it is the client for whom we exist.
Goals and Objectives
Business Goal is defined as the end toward the effort is directed. goal is less specific than
a objective, rather objective is more specific and measureable.so goal and objectives are
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very much interrelated with each other. to get a good business idea we need to have clear,
specific goals and objectives. Those are:
To offer reduced advertising cost to the builders through economies of scale

which will in response generate a greater revenue
As the current market competition is not too strong to capture at least 25% of
market share in the first year of operation
To include at least 50 construction companies along with 20 leading in our

website
To catch up the interior designing business within the 3rd year of operations
To satisfy customers by ensuring quality and credibility of information
To catch up a growth of around 20% on an average of profit and revenue(based on

our calculation given on appendix)
Risk Assessment
Risk is very much related with business. We are familiar with the saying “No Risk , No
Gain”. To assess the risk we have to identify the areas of risk and address the risk. The
risk related with demand is that there might be fluctuation of demand of our service.
Perhaps the construction companies may prefer advertising in other media rather than
websites. In physical assistance , we may face that people will prefer to find out their
home solutions by themselves rather than seeking for aid from an intermediary. The
supply side threat is that the better performance of the competitors .In a third world
developing country like ours, websites are not that much accessible to the mass people.
We can get through the demand risk by ensuring quality and reduced tariff for the
advertisers .We will have strong control and mentoring over our business so that others
can not capture the whole market.
Finally, we are diversifying our risk by increasing service lines in to three services so that
we can be compensated in case of failure in one arena. The risk will be spread over
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Market Potential
By market potentiality we mean the possibility of developing our product or service in
future necessarily in market. For determining the market potential of our service we first
need to identify who are our target markets and then future prospect.
In our project the target market are the people who are seeking for a home either by
owning it or by renting. Then there is an another kind of customer chunk for us who are
the construction companies (building residential apartments, commercial space etc) and
also the owner of the house who want to sell or rent their houses.
Our customers mostly are the affluent people who want to purchase a flat .And we will
also serve the people who are from mid income level and want to rent a home for staying.
This way we cover a good number of people from different income level and not
centralizing our business only for the well off people.
We mainly serve those customers who want to purchase a flat in a particular location,
with a predetermined budget and size but do not have enough time to go through all the
newspapers and to look for flats in person they are looking for. Then again the people
who are looking for a looking for a rented homes and facing the same problem above and
don’t want to wander here and there for getting their desired rented houses.
After evaluating our future opportunities of expanding this business we found that we can
go for horizontal expansion after a couple years towards interior solutions. So, our target
market will also be expanded towards the people who want to decorate their homes from
the customers who want to buy or rest merely. First of all as it is a web based solution
provider so we do not have any geographical barrier. But we can state it in a different
way. Our geographical expansion will be like that we will be covering areas beyond
Dhaka i.e. other divisions (Chittagong, Barishal, Khulna, Sylhet, Rajshahi) for the
customers who need to buy or rent home outside Dhaka.
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Competition
Competition always makes a business more challenging. Competition motivates and
sometimes compels a business to perform better and better. The most important thing is to
identify the competitors and their natures. In our business truly we do not have that kind
of competitors but some business are flourishing now-a-days in this area. Our
competitors are some other web based property allied information providers doing
business in our country. Another competitors to us are the newspapers and advertising
media who provide information through commercials about housings and stuffs.
To occupy a distinctive position in market against the competitors we need to spot the
strengths and weaknesses of ours as well as the competitors very well. The strengths of
our competitors are:
Have an earlier market entry(in case of websites)
Newspaper more accessible to public
Enjoy higher loyalty level from the advertisers(construction companies)
To overcome their strengths and advantages we need to focus on time as they had an
earlier entry. We will go for an exposing advertising to ensure the a very effective entry in
this entry. We will try to capture the maximum customer attention so that they prone visit
our website or contact us physically. If we can attract the customers by massive
advertisement the construction companies who are another type of customers of ours will
be eager to advertise in our website.
In case of newspapers we are already in comparative advantage because of specificity of
information.
We also recognized our strengths and advantages over the others as follows:
Provide physical assistance in addition to web based aid
Service decentralization covering different divisions of Bangladesh
Provide a wide range of information and make the search engine very user
friendly
Reduce cost through economies of scale i.e. will attract the builder category
customers by offering a low advertising rate
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Marketing Plan
Marketing is the way to reach the product and services to our target customers.. Market
positioning refers to occupying a clear , distinctive position in consumers mind. We want
to do our market positioning through ensuring our service as:
Solution Provider
Helping Hand
Information in a click
Success or failure of a certain product or service mainly depends on the marketing and
promotional campaigns. Our business is not like other conventional ones so that we have
to take the marketing strategies in a very effective an calculative way. The more we are
able to attract our visitors for visiting the site, it will be more likely that the
advertisements in our website will be seen by them. So, the construction companies will
have the urge to be registered and put the advertisement in our site. he plans for
marketing and promotional strategies are:
IT-based pages of newspaper(e.g. Projukti dot com, Techno Talk)

Front pages of newspapers
Online editions of daily newspapers to reach the NRBs(Non Resident
Bangladeshis)
Press release
Free registrations in websites (e.g. Velki, Web Bangladesh, Google)
Leaflets/Banners
Stickers
FM band radio stations of Bangladesh
Sustainability of a certain service is totally dependent on how much sales revenue we

can generate. For the website segment of our project, we don’t need any salespeople
because the website itself is an automated seller. In case of our in person service we
ourselves will provide the selling service to the customers coming to our office(already
mentioned ours’ is a partnership firm).As we personally will talk and perform
consultancy for our customers it will necessarily upgrade the quality of sales service.
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Operations
The operation for a particular business starts with inauguration of developing the product
or service and ends up with reaching to the customers. We start with the market survey
regarding the current state of the particular business we are opting for. We found a good
market potential for this as the construction business is a booming one and people don’t
have that much time to find the suitable home they are looking for.
We commence our operation by web development through a well known web developer.
The unique feature of the website will be a very user friendly search engine for the
visitors and large volume of information regarding selling and renting houses(including
all the divisions).The main revenue will be generated by the construction firms who are
our members. The membership process includes a registration fee and after paying it to us
their information will be added to our website. In addition there will be places for
advertisement where they can put their multimedia flash advertisements with a payment .
Simultaneously, we will rent an office space for providing our in person service. We need
to employ two kinds of staffs. First category will collect information about the vacant
houses or flats available by working in the field. And the second category will go through
all the newspapers everyday to update the to let information in our website by data entry.
In addition they will do the same for the construction companies for selling flats. Our in
person service will be operated in a way that those who do not have any access to internet
they can be our in person member by paying minimal annual fee. A summarized
statement regarding the vacant flats both for renting or purchasing purpose will be sent to
them in a weekly basis according to their location, size and budget preferences. We will
also provide face to face consultancy regarding any habitat setback. After evaluating the
feasibility of our business in couple of years, our operations will be expanded towards
interiors decorations too.
To ensure quality we are including only REHAB (Real Estate and Housing Association of
Bangladesh) members in our website. The customer will get the authentic information. To
exceed the customer expectation there will be fast up gradation of information and we
will not take any fees from the house owners who want to rent their houses but we will
include their advertises from newspapers in the website.
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Resource Requirements
For initiating our business operations we will definitely need some resources including
capital expenditure and personnel requirements.
Capital Investments
Capital expenditures ("CAPEX") are expenditures used by a company to acquire or
upgrade physical assets such as equipment, property, industrial buildings.The capital
investments needed for our business are:
Licensing fee for partnership business amounting Tk.2,000
Capital expenditure in the head of web development amounting Tk. 1,50,000
Desktop Computer systems: (Quantity 4 ) amounting Tk.1,50,000
Internet connection fee: Tk. 2,500
Furniture and Fixtures : Tk. 1,50,000
Others:Tk.50,000
Personnel Requirement
Personnel requirement refers to appoint the right person in the right place. Our business
will require to employ the following personnel:
Data Entry Operators(Part timers) : Position :2 , Salary : 7000×2= 14000
Field Worker(Information collector ,Part timers) : Position: 10 , Salary :
5000×10=50000
Receptionist and telephone operator : Position:1 ,Salary: 8,000
Supporting Staff : Position : 1 ,Salary : 3,500
* The organizational structure is shown on the appendix part.
External Resources
The web developer will be paid an amount of Tk. 1,00,000 per annum for up
gradation and maintenance of the website
The construction firms are our suppliers as well as customers
While expanding our business in the later years we will hire a part time interior
designer to work with our firm and provide consultancy to the customers
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Plan Implementation
Implementation means to put the plan in to effect. The first and foremost task before the
commencement of business is licensing the business under partnership act. After that, we
have to ramp up the resources we identified earlier. We have to set up the business with
the help of capital expenditures. And then these will be supported by personnel to
continue operation and in case of expansion we will get the help from the external
resources. We will continue the research on development of our website through regular
market survey participated by the customers.
Our service will be rolled out by an exposing manner to ensure that , it attracts a large
chunk of customers and construction companies. We expect to invite the top level
personnel from REHAB and from some leading construction companies in Bangladesh
in our website inauguration ceremony.
As soon as an office space will be rented along with the necessary equipments and
personnel we can start the in person operation. Last but not the least , we contacted with a
good number of web developer who are ready to develop a website for us as per our
requirements. So, operational readiness of our business seems to be reasonable.
We will estimate an expected number of consumers for a particular financial year, after
that time periods we will compare the predicted and the actual number of customers. In
case of material deviations we will find out the reasons operating behind the deviations
and find out what is to be done to overcome this. Our steps could be:
Evaluate whether proper marketing promotions are going on

Perform a market survey regarding what more customers want from us
Whether the staffs are performing their duties properly
This is how our plan can be implemented and business can be operated in the current
environmental situation of Bangladesh.
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Financial Plan & Revenue Projection

Revenue Projection
We forecasted the number of home sellers will be registered under our website and also
the number of advertisements given to our website which will mainly generate revenue.
We made the projections for 5 years considering our market share, market situation,
competition , plan for expansion and risks. The forecasted revenue both in number of
customers(units) and in amount are shown below:
Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Units Tk. Units Tk Units Tk Units Tk Units Tk
Registration 50 750000 55 825000 60 900000 30 450000 5 45000
Fees(15000/P)
Ads 15 3000000 20 4000000 27 5400000 30 6000000 30 60000
(200000/co) 000
Consul. 20 100000 25 125000 30 150000 35 175000 35 17500

0
Fee(5000/cus)
Renewal nil nil 50 50000 125 125000 165 165000 195 19500
0
fee(1000/cus)
Interior 1200000 16000
00
Décor. Charge
Total 3850000 5000000 6575000 7990000 8045
000
Relevant Financial Facts
We have projected income through the income statement for 5 years which are attached
in the appendix. We observed the growth rates of revenue and profits and found the
growth rates are respectively 20.23% and 27.39%. We have also found a positive NPV
(Net Present Value) amounting Tk.58,37,023.407 which ensures the feasibility of our
project. The graphs and calculations are shown on the appendix.
Appendix
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Income Statement (Year 1)
Particulars Amount
(Taka)
Revenue :
Registration fees(15,000*50) 750000
Advertisements(200000*15) 3000000
Consultancy Fees(5000*20) 100000
Total Revenue 38,50,000
Less: Administrative Expenses

Web maintenance cost 100000
Salary paid to staffs 906000
Office rent 180000
Internet fee 18000
Office maintenance 20000
In person service expense 12000
Depreciation
60000
Amortization
30000
13,26,000
Total Administrative Expense
Less: Marketing Expenses

Online advertisement(75000*12) 900000
Newspaper Ads 500000
Banners, leaflets, stickers 50000
Total Marketing Expenses 3,05,000
Net Income Before Tax 10,74,000
Less: Tax 1,53,500
Net Income After Tax 9,20,500
Notes:
1.The revenue has been estimated according to our evaluation of service charges and
advertisement charges after performing the market analysis.
2.We are not considering any interest expense as the business is totally self financed.
3.Taxes have been calculated as the rates provided by the government for personal tax
rates(as it is a partnership firm).The rates are as follows:
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Income Range Tax Rate

0 to 120000 Nil
On the 2nd 250000 of total income 10%
On the next 300000 of total income 15%
On the next 350000 of total income 20%
On the remaining balance of total income 25%
4.Depriciation has been calculated on straight line basis on furniture and equipments
assuming useful life of 5 years
5.The initial cost of web development has been amortized over 5 years in equal amounts.
6. The registration fees have been determined to be tk.15000 per annum, and
advertisement in the different panels of the website will generate tk.200000 per annum
from each and the In person aid seekers will have to pay tk.5000 each per annum.
7.The online newspapers ads and the advertisement rates are authentically judged by us
through websites.
Particulars Amount
(Taka)
Revenue :
Renewal Fees(1000*50) 50000
Less: Total Administrative Expense 13,26,000

Radio Advertisement
500000
Net income Before tax 15,14,000

Less: Tax 2,63,500
Notes:
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1.The increment in number of customers have been assumed to be 10% ,Advertisers is

almost 35% and Consultancy seekers is 25%.
2.Adminstrative expenses are held constant
3.Marketing Expenses have been increased as radio advertisement will be introduced in
the second year of operation.

Particulars Amount
(Taka)
Revenue :
Renewal Fees(125*1000) 125000

Radio Advertisement
500000
Bill Board
500000

Less: Tax 457250
Notes:
1.One new type of advertisement expense has been included that is bill boarding. For
service revenue increment previous rates are used.
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Particulars Amount
(Taka)
Revenue :
Renewal Fees(165*1000) 165000
Interior Decoration Charge 1200000

Less: Interior designer’s fees 240000
Less: Marketing Expenses 1440000
Newspaper Ads
60000
Banners, leaflets, stickers
500000
Radio Advertisement
Bill Board 500000
34,00,000
Total Marketing Expenses
Less: Tax 641000
Notes:
1.In this year the service of home decoration will be introduced.
2.More marketing expenses will be needed for elaborate advertisements and promotions.
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Particulars Amount
(Taka)
Revenue :
Renewal Fees(195*1000) 195000
Interior Decoration Charge 1600000

Less: Interior designer’s fees 240000
Less: Marketing Expenses 1440000
Newspaper Ads
60000
Banners, leaflets, stickers
500000
Radio Advertisement
Bill Board 500000
34,00,000
Total Marketing Expenses
Less: Tax 654750
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Organization Chart
Managing
Directors
Receptionist
Data Entry Operator
Data Entry Operator
Managing Director
Field Worker
Field Worker
Field Worker
Field Worker
Field Worker Field Worker
Field Worker Field Worker
Field Worker
Field Worker
Calculation of NPV
The formula for calculation OCF(Operating Cash Flow) is ,

OCF = EBIT + Depreciation-Tax
The OCFs are:
Year 1 Year 2 Year 3 Year 4 Year 5
OCF 1010500 1340500 1921750 2473000 2514250
We will discount this cash flows with a rate of 12% because it will be considered as
opportunity cost for our business. As we are going for self financing ,we will take the
forgone interest rate that would have been provided by the bank if it were kept our for a
5 year term deposit. So, the required return from the investment will be 12% for us.
Now,
Net Present Value(NPV)
= ∑PVCI- ∑PVCO
= (1010500/1.12)+ (1340500/1.122)+(1921750/1.123)+(2473000/1.124)+(2514250/1.125)
– 500000
=63,37,023.407-500000
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=58,37,023.407
Growth Rate Calculation
Profit Growth
Average Growth rate = { n-1√ (Yn / Y 1 ) - 1} × 100
= { 5-1√ (2424250 / 920500) - 1} × 100
= 27.39%
Revenue Growth
Average Growth rate = { n-1√ (Yn / Y 1 ) - 1} × 100
= { 5-1√ (8045000/ 3850000) - 1} × 100
= 20.23%
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SWOT Analysis
Strength :
Vast and authentic information

Key point is to help customers rather than making profit merely
Very effective expected advertising channel
Both online and in person service
Weakness:
Earlier entry by other few competitors that exist in the market
Internet is not widely accessible in Bangladesh
Opportunities:
The growing trend of using internet

The booming of construction business
The raising concern of people for decorating their houses
The intensity of people living aboard to settle in own country
The time constraint of people to find their dream homes (in case of renting also)
Threat
The traditional way of looking for homes in newspaper rather than internet
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The hacking of website ( which is very rare in case of proper security system)
21

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One Stop Home Solutions

Team Number : BA 070034

Team Leader’s E mail address: tanakarojalin@hotmail.com

Topic Page number

To offer reduced advertising cost to the builders through economies of scale

To include at least 50 construction companies along with 20 leading in our

To satisfy customers by ensuring quality and credibility of information

To catch up a growth of around 20% on an average of profit and revenue(based on

IT-based pages of newspaper(e.g. Projukti dot com, Techno Talk)

Sustainability of a certain service is totally dependent on how much sales revenue we

* The organizational structure is shown on the appendix part.

Evaluate whether proper marketing promotions are going on

Financial Plan & Revenue Projection

Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Registration 50 750000 55 825000 60 900000 30 450000 5 45000

Consul. 20 100000 25 125000 30 150000 35 175000 35 17500

Relevant Financial Facts