STARBUCKS

TECHNOLOGY

From the Midwest to the Middle East, Starbucks is one of the most widely recognized names in
coffee. The company began as a single store in Seattle's Pike Place Market in 1971 before going
global in the 1990s. As of the time of publication, you can find a Starbucks in more than 16,000
locations across the world. While well-known for its caffeinated concoctions, Starbucks has also
been recognized for its innovative use of technology.

Social Media
In June 2010, Starbucks was named the most popular social media brand, according to a
snapshot taken of its fans, followers and subscribers by Famecount, an online statistics and
analytics provider. Starbucks social media space includes technology like its website and social
media platforms, including Facebook, Twitter and Foursquare. According to a February 2010
article in "AdAge," Starbucks was able to use social technology to its advantage and bring
customers back to its stores by giving them an online space to submit ideas and provide feedback
on the brand and their experience with it.
Mobile App
After a two-year pilot period, Starbucks launched a nationwide mobile payment app in early
2011. The app is available for iPhone, Android and Blackberry, and, according to a June 2011
article on "Mashable," it can be used at 9,000 Starbucks locations. To use the free app, you
simply add your Starbucks card number. From there, you can use the app to make purchases,
track your rewards and check your balance. You can also find which Starbucks stores will accept
mobile payments.

Brewing
In 2008, the "Seattle Times" reported Starbucks' recent purchase of the Coffee Equipment Co., a
small company known for its single-cup coffee maker known as the "Clover." The Clover uses
precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its
ideal temperature and produce the ideal flavor. It also controls how long the grounds and water
interact and the flow of water brewing. Clover units are connected via Ethernet port so that the
Starbucks network can manage the diagnostics and details of each unit.
Starbucks Digital Network
Starbucks can serve as makeshift office and meeting place thanks to the free, unlimited Wi-Fi
available in its stores. In October 2010, the company made a move to expand its online offerings
to customers with the Starbucks Digital Network. According to Starbucks, the news,
entertainment and lifestyle channel was available in 6,800 locations as of March 2011. The
digital network is a partnership of Starbucks and Yahoo, and delivers premium content from sites
like "USA Today," "Wall Street Journal," ESPN, Nick Jr. and more to laptops, tablets and
smartphones. When you connect to Starbucks' free Wi-Fi, you're greeted with the landing page
for the digital network that allows you to check in with Foursquare, log in to your Starbucks card
and more.

t would be an understatement to say that Starbucks is killing it on social media. The iconic coffee
chain is one of the most engaging brands online. Look at a few of the eye-popping Starbucks
social media statistics:
37.2 million Facebook likes
11.9 million Twitter followers
16 million Instagram fans
153K YouTube subscribers
These staggering numbers speak for themselves. Starbucks has taken its successful offline
branding to its online platform. How do they do it? Let’s find out by evaluating their social
media performance for 2017.

Starbucks® Launches Mobile App in the Philippines

MANILA, Philippines; April 3, 2018 – Starbucks Philippines today announced the expansion of
the company’s industry-leading digital ecosystem with the launch of the Starbucks PH® App, a
mobile app providing a fast and convenient payment method for customers at more than 300
stores across the market.
The first coffee retailer to offer this innovation in the Philippines, the Starbucks® PH App
integrates the popular Starbucks Card payment method and My Starbucks Rewards® on
customers’ mobile devices.
“We are pleased to introduce the Starbucks® PH App to our My Starbucks Rewards® customers
as they earn stars and engage with Starbucks online,” said Keith Cole, head of marketing,
Starbucks Philippines. “This is the latest Starbucks innovation which aims to provide an
enhanced experience and meet customers’ needs in the digital space, while continuing to provide
an exceptional experience in our stores.”

Extending the Third Place

A feature called “Shake to Pay” allows customers to shake their phones to bring up a barcode
within the app that can be scanned to pay and redeem. The app is linked to their My Starbucks
Rewards® account so balances are automatically updated whenever the app is used.
The Starbucks® PH App keeps customers in the loop, making sure they are the first to know the
newest product offerings and promos. Customers are notified whenever new messages are
received on the app. Starbucks® PH App users are also in for a treat as they receive special offers
and event invitations straight into their app inboxes. As an added bonus, users can also share
these offers with friends through email and social media accounts.
Register to a My Starbucks Rewards® account and easily track your Stars and rewards on your
phone with the Starbucks® PH App. Pool your Starbucks Cards into one account and deactivate a
lost Starbucks Card within the app. Users can even view past transactions and track their balance
real time. A feature called “Shake to Pay” allows customers to shake their phones to bring up a
barcode within the app that can be scanned to pay and redeem. The app is linked to their My
Starbucks Rewards® account so balances are automatically updated whenever the app is used.
The Starbucks® PH App also helps Starbucks lovers enjoy their favorite beverages anytime,
anywhere with its store locator feature. Here, they can be directed to the nearest store along with
a list of other recommendations in the vicinity as they search by store name, Starbucks
Reserve® store, drive-thru store, or stores open at the moment.
The app also includes a menu of beverages, food options, packaged whole bean coffee, as well as
seasonal offers and a newsfeed with the latest merchandise that Starbucks customers can easily
explore.
Download the Starbucks® PH App on App Store or Google Play Store for access to a wider
range of experiences and connect to an exciting network of flavors, rewards, and conveniences
right at your fingertip.
Innovating our Digital Flywheel
Starbucks consistently innovates to elevate the coffee experience for its customers. When it
opened its first store in the Philippines in 1997, the Starbucks Experience was born. Coffee was
redefined for many Filipinos from an ordinary drink that was prepared as part of a morning
routine to a perfectly handcrafted beverage, made just the way you like it.
In 2013, after years of serving delicious cups of coffee to Filipinos, the global brand changed the
game once more by turning the simple act of enjoying your favorite Starbucks beverages into an
even more rewarding experience with the My Starbucks Rewards® loyalty program.
With My Starbucks Rewards®, customers are able to collect Stars, redeem rewards, receive the
latest updates on new products, limited-edition merchandise and exclusive events and experience
convenient cashless payment with their Starbucks Cards.
About Starbucks Philippines
December 4, 1997, the Philippines had its first taste of the Starbucks Experience with its very
first branch at the 6750 Ayala Building in Makati City. Starbucks has since won the hearts of the
Filipinos. The opening of the 6750 Ayala store marked an important milestone in our history –
the Philippines became the third market to open outside North America. The tradition of warm
hospitality, constant need for connection, and love for coffee – these are the qualities that make
Starbucks Coffee and the Filipino people a great culture fit.
To share in the experience, please visit us in our stores or online at www.starbucks.ph
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting
high-quality arabica coffee. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience please visit us in our stores, online
at Starbucks.com and through the Starbucks Newsroom.

The Clover® brewing system is a rare leap forward in coffee brewing technology that lets us
craft a single cup of perfectly brewed coffee with exquisite balance, depth of flavor, and aroma.
Innovative Vacuum-Press™ technology and precise control over water temperature and brew
time work in conjunction to ensure we can extract the best flavor from the coffee. Since every
bean, roast and blend is different, controlling the brew is essential to getting the most out of
every cup. We pair the Clover® with our rare, small-lot Starbucks Reserve Coffees to bring them
to life in the most extraordinary way.

Enjoy great coffee and the Internet at your fingertips.

Now all our customers can get online for free at hundreds of hotspots at Starbucks throughout the
UK. You no longer need a registered Starbucks Card to log on - just click 'Connect' and enjoy
one-click, high speed Wi-Fi access on us.

Why are customers required to enter information in order to access WiFi?

Published 04/03/2018 09:51 AM | Updated 04/03/2019 12:01 AM
By engaging with customers through email and our mobile app, we'll be able to deliver
promotional offers to more customers.
Customers who provide their information will receive offers like this year's reinvented
Starbucks® Happy Hour - delivered directly to customer inboxes.

How can I access WiFi in Starbucks stores?

Published 04/03/2018 09:47 AM | Updated 04/03/2019 12:01 AM
When you're at Starbucks, you can stay connected to your world with WiFi service from our
friends at Google™.
a
To log on, simply select "Google Starbucks" WiFi network, and when the
Starbucks WiFi landing page loads, complete the fields, and click "Accept & Connect."

If the Starbucks WiFi page does not pop up, open a browser, navigate to a website, and you will
be redirected to the WiFi landing page.