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Praccelerator: 55 Discovery Questions To Guide Brand, PR, and Digital Priorities
Praccelerator: 55 Discovery Questions To Guide Brand, PR, and Digital Priorities
Praccelerator: 55 Discovery Questions To Guide Brand, PR, and Digital Priorities
PRCOUTURE.COM
YOU'RE READY TO PUT YOURSELF OUT THERE.
But first, you need clarity around messaging, a focused strategy for outreach, and
plans and processes for executing attention-grabbing campaigns and PR
opportunities..
Most agencies begin planning with an internal kickoff meeting and brainstorm.
discovery
Following that, they schedule a meeting with you, the client, to share insights and ask
questions. This is sometimes called a Client Kick-off or a Client Discovery Meeting.
In this download, you’ll find our own Discovery Question set, pulled together from
some of our most enjoyable - and successful - discovery sessions with clients - and
tweaked so that they can be used by teams and individual business owners who plan
on executing the majority of their PR work in-house. This process allows you to get your
thoughts out on paper, fine-tune your messaging and test internal alignment on
objectives.
So take a look, and then send out that meeting invite and gather your team. This
process will inform much of your communication strategy moving forward and help to
ensure your PR program - and its results - are ones that make you proud.
XOXO,
TEAM PR COUTURE
01.
Brand
Basics
|BRAND BASICS
What is our big vision?
TAKE ME THERE
© PR COUTURE 2017