1. Target audience for the termite pesticide?

Termites are wood eaters and they can cause significant damage to homes and other
wooden structures. Also they damage the papers and the termite pesticide in the construction
sites because they prevent termites in the living place .

so The target audience for the Termite pesticide is mainly who is doing wood
business , furniture business,constructions and farmers.

2. The media to advertise the product?

Termite pesticide is mainly use by the farmers in the cultivation land so the best
way to reach farmers is radio. Now a days every organization has official page in all social
medias like instagram, facebook, linked in, blog ,Newspapers etc., These are the ways to reach
the customers easily and effectively.TV ads , youtube ads are the effective means of advertising
to reach the audience.

3.Factors that you would consider in buying media?

 Objectives of the firm

 Costs Media and Company’s Financial Position
 Reach or Number of People Exposed to the Message
 Company’s Advertising Policy and Approach Type of Buyers
 Condition under which Customers are Influenced Circulation/Coverage
 Repetition or Frequency
 Experience of other Companies

4.Rates that are charged by the media that you have choosen?

NEWSPAPERS:

In News papers the cost depends on size , colour , No of pages and page nos.

They cost around few thousands to several lakhs.It depends on the above factors.
TV ads:

For ten seconds advertisement they cost around 4 to 5 lakhs . it is little bit costlier than
newspapers.

SOCIAL MEDIA:

It is free of cost . It is mainly used to attract the customers .