1.

1 INTRODUCTION TO INDUSTRY

Honda Motor Company, Ltd., Japanese Honda GikenKōgyō KK, leading Japanese manufacturer
of motorcycles and a major producer of automobiles for the world market. Headquarters are in
Tokyo.
The engineer Honda Soichiro founded the Honda Technical Research Institute near Hamamatsu
in 1946 to develop small, efficient internal-combustion engines. It was incorporated as Honda
Motor Company in 1948 and began producing motorcycles in 1949. The Honda C-100, a small-
engine motorcycle, was introduced in 1953 and by 1959 was the largest-selling motorcycle in the
world. In 1959 the company also established a U.S. subsidiary, the American Honda Motor
Company, which began producing motorcycles in the United States in 1979 and automobiles in
1982.
While Honda is a world leader in producing motorcycles, the bundle of the company’s annual
sales comes from automobiles, which the company began manufacturing in 1963. Among its
lightweight, fuel-efficient passenger cars have been the popular Civic and Accord models. The
company’s other major product areas include farm machinery and small engines. Honda is a
major Japanese exporter to the United States and to other parts of the world. It also has assembly
plants in a number of other countries and is engaged in joint ventures and technology-licensing
agreements with several foreign companies.
 Honda Motor Co., Ltd.

Honda Headquarters
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock
Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo,
Kyoto, London, and Switzerland.

The company has assembly plants around the globe. These plants are located in China, the
United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand,
Malaysia, Indonesia, India, Thailand, Vietnam, Turkey, Taiwan, Perú and Argentina. As of July
2010, 87 percent of Honda and Acura vehicles sold in the United States were built in North
American plants, up from 82.8 percent a year earlier. This shields profits from the yen's advance
to a 14-year high against the dollar.
Honda's Net Sales and Other Operating Revenue by Geographical Regions in
(2017-2018)

Geographic
Total revenue (in millions of¥)
Region

Japan 3,937,486

North
6,527,386
America

Europe 740,928

Asia 3,290,752

Others 943,664

Honda Racing Corporation (HRC) is Honda's motorcycle racing division. Honda Canada Inc. is
headquartered in Markham, Ontario, their manufacturing division, Honda of Canada
Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the
world, such as Honda Siel Cars and Hero Honda Motorcycles in India, Guangzhou Honda and
Dongfeng Honda in China, Boon Siew Honda in Malaysia and Honda Atlas in Pakistan.

Following the Japanese earthquake and tsunami in March 2011 Honda announced plans to halve
production. The decision was made to put staff at the Swindon plant on a 2-day week until the
end of May as the manufacturer struggled to source supplies from Japan. It's thought around
21448 cars were produced during this period.