Ashghal Brand Guidelines Section 2 - Brand Applications - 2.

4 Signage 490 cm

2.4.01
Contractors’ Project Signage
Building Affairs .
125 cm

When producing the Ashghal Project Signage, always 4495 1111

www.ashghal.gov.qa

carefully considered and should not be altered, as

consistency across all applications is vital.

Never replace the Ashghal primary logo with any Ashghal

business segment logos. Always use the supplied master
artworks. 240 cm
Image
The Public Works Authority is 2X bigger than
the Ashghal primary logo.
PANTONE® BLACK

Format
As shown 62.5 cm
Logo Hamad Bin Khalifa Medical City Fit-Out Project
600 mm
Programme Management Consultant:

Colours
PANTONE® 228C 53.5 cm LOGO
CONTACT
INFORMATION

PANTONE® BLACK
CMYK
Contractor:

Header
Frutiger LT Bold,270pt, PANTONE® 228C 53.5 cm LOGO
CONTACT
INFORMATION

Contact Information
Frutiger LT Bold,250pt, PANTONE® 228C
Consultant:

Project Name 53.5 cm

Frutiger LT Roman,615pt, PANTONE® BLACK
CONTACT
LOGO
INFORMATION

35 cm Building Permit No. 0000 0000

Sub-consultants: Sub-contractors:

53.5 cm
LOGO LOGO
Ashghal Brand Guidelines Section 2 - Brand Applications - 2.4 Signage

2.4.03
Directional Signage - Project

When producing the Ashghal Directional Signage,

1.5X 1.5X

been carefully considered and should not be altered, as

consistency across all applications is vital.
A
Never replace the Ashghal primary logo with any Ashghal
business segment logos. Always use the supplied master
artworks.
1.5X 1.5X
The Public Works Authority is 1X bigger than
the Ashghal primary logo.
PANTONE® BLACK

Format / A
B
Project Name
140X50cm

Format / B
140X30cm
C
Format / C
140X25cm

Colours
PANTONE® 228C C Management
PANTONE® BLACK
PANTONE®468C

Logo
28 cm C Direction Here
Project Name
Frutiger LT bold,250 pt, PANTONE® 228C

Other Titles C Direction Here

Frutiger LT bold,180 pt, PANTONE® 228C
 Ashghal Brand Guidelines Section 2 - Brand Applications - 2.4 Signage

2.4.04
Project Hoardings

When producing the Ashghal Project Hoardings, always

carefully considered and should not be altered, as

consistency across all applications is vital.

Never replace the Ashghal primary logo with any

Ashghal business segment logos. Always use the
supplied master artworks.

Project hoarding is a great platform where the Ashghal

brand can express itself self and stand out. It is a well
structured story-telling medium which takes users on
a journey. The extended line around the project acts as
a divider between past and future, and therefore the
content added should reinforce that concept.

projects, useful information and messages regarding the

from the brand essence and values should be used.

Lusail
Expressway
2015 ً

For Qatar www.ashghal.gov.qa

Qatar’s Deserves
Future The Best
Ashghal Brand Guidelines Section 2 - Brand Applications - 2.4 Signage

2.4.04
Projects Hoardings

When producing the Ashghal Project Hoardings, always

carefully considered and should not be altered, as

consistency across all applications is vital.

Never replace the Ashghal primary logo with any

Ashghal business segment logos. Always use the
supplied master artworks.

As seen in these examples, the layout follows the

same basic rules of advertising in terms of placement
of content in accordance to the line,colours and
alignment.