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    This document summarizes revenue and costs for a television program over multiple years and scenarios. It also provides estimates for a potential digital green marketing campaign. The program earned $7 million in revenue in year 1, but financing costs resulted in $1.1 million loss. Total net revenue over 3 years was $4.1 million. The digital campaign aimed at green consumers estimates a 9% click-through rate could generate over 4.5 million conversions. At $19 per click, the $10.9 million ad cost would yield $40.8 billion in revenue, a 3730% ROI. The total potential green market is estimated at $86.4 billion, targeting 15% of the digital population

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    This document summarizes revenue and costs for a television program over multiple years and scenarios. It also provides estimates for a potential digital green marketing campaign. The program earned $7 million in revenue in year 1, but financing costs resulted in $1.1 million loss. Total net revenue over 3 years was $4.1 million. The digital campaign aimed at green consumers estimates a 9% click-through rate could generate over 4.5 million conversions. At $19 per click, the $10.9 million ad cost would yield $40.8 billion in revenue, a 3730% ROI. The total potential green market is estimated at $86.4 billion, targeting 15% of the digital population

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    8 views6 pages

    Scene 1 Scene 2 Scene 3

    Uploaded by

    L
    This document summarizes revenue and costs for a television program over multiple years and scenarios. It also provides estimates for a potential digital green marketing campaign. The program earned $7 million in revenue in year 1, but financing costs resulted in $1.1 million loss. Total net revenue over 3 years was $4.1 million. The digital campaign aimed at green consumers estimates a 9% click-through rate could generate over 4.5 million conversions. At $19 per click, the $10.9 million ad cost would yield $40.8 billion in revenue, a 3730% ROI. The total potential green market is estimated at $86.4 billion, targeting 15% of the digital population

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 6

    Scene 1 Scene 2 Scene 3

    Progrm Revenue 100 70000 7000000 35000 3500000 52500 5250000


    Financing cost
    Year 0 0 3000000 0 1500000 0 2100000 0
    year 1 -0.2 2000000 -400000 1000000 -200000 1575000 -315000
    Year 2 -0.35 2000000 -700000 1000000 -350000 1575000 -551250
    Year 3 -0.5 0 0 0 0 0 0
    Total Financing Cost -1100000 -550000 -866250

    Program revenue less financing 5900000 2950000 4383750

    Runs per Episode


    4 500000 0 0 0 0 0 0
    5 250000 0 0 0 0 0 0
    6 0 0 0 0 0 0 0
    7 -250000 1 -250000 1 -250000 1 -250000
    8 -500000 0 0 0 0 0 0
    Total Adjustments -250000 -250000 -250000

    Net Revenue 5650000 2700000 4133750

    WCHI Advertisement 9600000


    Actual Scenario
    52500 5250000 Year 0 25%
    Year 1 25%
    1312500 0 Year 2 20%
    1312500 -262500 Year 3 30%
    1050000 -367500
    1575000 -787500
    -1417500

    3832500

    0
    0
    0
    0 0
    1 -500000
    -500000

    3332500 832500
    GREEN LORD
    Air pollution
    Ecology
    Efficient energy use
    Energy conservation
    Environmental organization Behavioural Green and Think Green (BGTG)
    Environmentalist
    Ethical consumerism These consumers prefer premium products. They
    prefer green brands and can afford if them too if
    Friends of the Earth available. They are well informed and educated.
    Greenpeace
    Natural product Characteristics: Age group 25-39, employed, social
    media accounts associated with green pages and
    Organic product activities.
    Plastic pollution
    Plastic recycling Potential Green
    Pollution
    Recycling These are the future BGTG who are bounded by
    their income generating abilities but show a keen
    Renewable energy interest for environmental protection.
    Reuse
    Solar energy Characteristics: Age group 18-24, financially
    restricted, social media accounts associated with
    Solar power green pages and activities.
    Sustainable energy
    Sustainable living
    Sustainable products
    Digital Population
    BGTG 48,000,000
    Potential green 16,000,000
    64,000,000 3200000000

    Digital Campaign plans

    Assumptions:
    Digital population derived from facebook
    100% conversion for BGTG post clickthrough
    15% conversion for potential green post clickthrough

    Average click through rate = 9%


    Cost per click = 19 INR

    Conversions from BGTG = 4320000


    Conversions from PG = 216,000
    Total = 4536000

    Advertisement cost = 109440000


    Total revenue generated = 4082400000
    ROI = 3730%

    Total market size = 15% of total digital population

    Market size = 8640000000


    3200000000
    Awareness Engagement Consideration Purchase Loyalty
    1st Year 2nd Year 3rd Year 4th Year 5th Year

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