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What Is Consumer Behavior?
What Is Consumer Behavior?
Consumer Behavior is the study of consumers and the processes they use to choose, use (consume), and
dispose of products and services. A more in depth definition will also include how that process impacts
the world. Consumer behavior incorporates ideas from several sciences including psychology, biology,
chemistry and economics. (Retrieved from https://www.marketingteacher.com/what-is-consumer-
behavior/)