Scribd Logo
Upload

Welcome to Scribd!

  • 74 views

    Of A Pre Training 03

    Uploaded by

    Kirangrafix
    This document is a pre-training mission for a marketing challenge that focuses on identifying tasks participants don't know how to do ("the how") and outsourcing them ("the who") to save time and money. It prompts identifying skills like writing and design, calculating the opportunity cost of doing them yourself, and bookmarking experts ("the whos") who offer such services. The goal is to make setting up a marketing funnel as easy as possible by leveraging outside help.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Of A Pre Training 03

    Uploaded by

    Kirangrafix
    74 views5 pages
    This document is a pre-training mission for a marketing challenge that focuses on identifying tasks participants don't know how to do ("the how") and outsourcing them ("the who") to save time and money. It prompts identifying skills like writing and design, calculating the opportunity cost of doing them yourself, and bookmarking experts ("the whos") who offer such services. The goal is to make setting up a marketing funnel as easy as possible by leveraging outside help.

    Original Description:

    OFA Training doc

    Original Title

    Of a Pre Training 03

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document is a pre-training mission for a marketing challenge that focuses on identifying tasks participants don't know how to do ("the how") and outsourcing them ("the who") to save time and money. It prompts identifying skills like writing and design, calculating the opportunity cost of doing them yourself, and bookmarking experts ("the whos") who offer such services. The goal is to make setting up a marketing funnel as easy as possible by leveraging outside help.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    74 views5 pages

    Of A Pre Training 03

    Uploaded by

    Kirangrafix
    This document is a pre-training mission for a marketing challenge that focuses on identifying tasks participants don't know how to do ("the how") and outsourcing them ("the who") to save time and money. It prompts identifying skills like writing and design, calculating the opportunity cost of doing them yourself, and bookmarking experts ("the whos") who offer such services. The goal is to make setting up a marketing funnel as easy as possible by leveraging outside help.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 5

    ***

    Pre-Training

    MISSION #3
    THE WHO
    NOT THE HOW
    ***
    One Funnel Away: Pre-Training

    Mission #3
    The Who Not The How
    Are you ready for the most intense 30 days of marketing you’ve ever done?!

    Consider these pre-training missions your warm-up.

    Remember, the #1 thing that determines how well you’ll do in this


    challenge? BELIEF. You must believe that you CAN do this. Without belief,
    failure is inescapable.

    Checklist for Today:

    … Watch Russell’s video of the day


    … Fill out the worksheet below to help you implement the Mission
    … Go to the One Funnel Away (OFA) community and comment on today’s
    mission thread when you’re done with the word - #MISSIONCOMPLETE

    The Who Not The How


    What are the things you don’t know how to do (check off the ones that
    befuddle you):

    Mission #3: The Who Not The How - 1


    I CAN DO THIS... I HAVE NO IDEA HOW TO DO THIS...

    … Writing Sales Copy … Writing Sales Copy


    … Writing Emails … Writing Emails
    … Logo Design … Logo Design
    … Graphic Design (i.e. ecovers) … Graphic Design (i.e. ecovers)
    … Worksheet Creation … Worksheet Creation
    … Editing Video … Editing Video
    … Running Facebook Ads … Running Facebook Ads
    … Social Media … Social Media

    You’ll notice funnel design is not listed. That’s because the goal of this
    challenge is to make it as EASY as possible for you to get your funnel up.
    Literally...a few button clicks.

    However some of the assets that go IN the funnel (like logos, graphics, copy)
    these are the things that cause procrastination.

    You try to focus on the how, rather than the who.

    Opportunity Cost
    Def. The benefit or value of something that must be given up in order to
    achieve something else.

    What’s the value of my time? (write down your current hourly rate)

    Mission #3: The Who Not The How - 2


    This is the “cost” of what it would take for ME to make/write:

    Cost To Pay You


    Average Time Time Lost
    (if you were to do it)

    A Logo
    10 hrs.
    (average 10hrs.)

    A Product Mockup Shot


    4 hrs.
    (average 4hrs.)

    An eCover
    10 hrs.
    (average 10hrs.)

    Sales Page Copy


    15 hrs.
    (average 15hrs.)

    Edit Production Video


    15 hrs.
    (average 15hrs.)

    Mail Copy
    2 hrs.
    (average 2hrs.)

    Worksheets
    2 hrs.
    (average 2hrs.)

    Run Social Media


    10 hrs.
    (average 10hrs.)

    Run Ads
    10 hrs.
    (average 10hrs.)

    Mission #3: The Who Not The How - 3


    Funnel Rolodex
    Go to Funnel Rolodex, and bookmark the “Who’s” that have designs and/or
    offers you’re interested in. Keep them bookmarked so you have a resource
    when it’s time to get the pieces and parts of the funnel done.

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    9.

    Mission #3: The Who Not The How - 4

    You might also like