HIT, Nidasoshi

PRODUCT LIFE CYCLE

MANAGEMENT

MODULE-3
PRODUCT DEVELOPMENT

Prof. JSA, Department of Mechanical Engg

Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
New Product
Development
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
 Structuring New Product Development

CONCEPT GENERATION
PRE TECHNICAL EVALUATION
TECHNICAL DEVELOPMENT
THE MAJOR BODY OF EFFORT
COMPREHENSIVE BUSINESS ANALYSIS
COMMERCIALISATION
LAUNCH

Prof. JSA, Department of Mechanical Engg

Building Decision support system

Prof. JSA, Department of Mechanical Engg

 BUILDING DECISION SUPPORT SYSTEM
•The combination of the Internet enabling speed and access, and
the maturation of artificial intelligence techniques, has led to
sophisticated aids to support decision making under these risky
and uncertain conditions.
•These aids have the potential to improve decision making by
suggesting solutions that are better than those made by the
human alone.
• They are increasingly available in diverse fields from medical
diagnosis to traffic control to engineering applications
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Estimation of Market opportunities
for New product

Prof. JSA, Department of Mechanical Engg

 ESTIMATING MARKET OPPORTUNITIES FOR NEW PRODUCT

Define your target market and market

segments.
Define the geographic boundaries of your
market.
Derive average expenditures for the category.
Determine the average household income for
the area and state.
Estimate market share
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
NEW PRODUCT FINANCIAL CONTROL
NEW PRODUCT FINANCIAL CONTROL
New product financial control

Prof. JSA, Department of Mechanical Engg

Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
IMPLEMENTING NEW PRODUCT DEVELOPMENT
MARKET ENTRY DECISION
LAUNCHING AND TRACKING NEW PRODUCT
PROGRAM
Ex-Deodorants
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
Prof. JSA, Department of Mechanical Engg
CONCEPT OF REDESIGN OF PRODUCT