presents

2 Minute guide to

Marketing Cloud
What is Marketing Cloud?

It’s integrated customer engagement platform having different

tools that enables you to deliver personalized customer

engagement at scale on every channel, from email to web,

mobile, social, and digital advertising.

Different tools in Marketing Cloud?

Journey Builder Advertising Studio

Email Studio Datorama

Audience Studio Interaction Studio

Mobile Studio Data Studio

Social Studio Pardot

JOURNEY BUILDER

Journey Builder is a campaign planning tool that empowers

marketers to design and automate campaigns that guide
customers through their journey with a brand. When
configured, Journey Builder runs responsive campaigns
automatically.

With customer journeys, you need to divide the trip into

smaller treks. Select the part of the journey that will have the

most impact as the starting point for your customer. Focus on

where your business needs it the most, and go from there.

Deliver cross-channel personalized experiences at every step of

the customer lifecycle with campaign management.

CAMPAIGN IN MARKETING?

Campaigns in marketing promote products through different

types of media, such as television, radio, print, and online

platforms.

A specific, defined series of activities used in marketing a

new or changed product or service, or in using new marketing

channels and methods is Campaign Marketing.

WHAT IS CUSTOMER JOURNEY?

A customer journey map is a diagram of the touchpoints a customer has

with your company. The map helps you understand how your customer
interacts with your brand in every portion of the sales funnel — and how
you might improve those interactions and make them more efficient.
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Build a customer’s journey using the drag-and-drop

tools.

Create the flow of how and when emails, push

notifications, or ads are sent to your subscribers.

Add a decision split into the journey when the customer

joins your rewards program so that a coupon is

automatically sent to a new rewards member.

Email Studio

Use data from every department to build smarter

email—from basic marketing campaigns to

sophisticated 1-to-1 messages.

can segment, build, send, and track both your

promotional and transactional messages all in

one place.

Audience Studio:

Capture data from any source and device, then unify,

segment, and activate audiences to create valuable

customer experiences.

It is Salesforce's data management platform (DMP),

which captures and analyzes consumer data for

marketers.

can take data from various sources and unify that data to

individual consumers.

An Audience Studio user can then group those individual

consumers into audience segments.

Mobile Studio

Send consistent SMS, push, and chat app messages

in real-time.

Mobile Studio features mobile messaging tools, including:

MobileConnect: to create and send text messages (SMS and MMS)

MobilePush: to create and send automated, interactive, or scheduled
push messages from mobile applications

GroupConnect or Chat App Messaging: allows brands to create 1:1

conversations on group messaging apps (LINE) using rich customer data

Social Studio

With Social Studio you can listen, publish, engage, and

analyze your customer’s conversations on social media.

You can listen to the social media conversation about your

brand, then identify the most engaging content. Share your

analysis with different product, regional, or brand teams.

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In Social Studio you can:

Control content publishing with approval rules.

Plan and publish social marketing campaigns.Listen to and

analyze social media conversations to monitor your social media

presence.Use social with Sales Cloud and Service Cloud.

Listen, publish, and engage to create customer

advocates. Connect social to marketing, sales, and

service in one platform powered by AI.

Connect your data with Marketing cloud using

Markting cloud connect.

Advertising Studio

Use CRM to securely power 1-to-1 advertising across

Google, Facebook, LinkedIn, Twitter, Pinterest, and

Display at scale.

Reach the right audience, with the most relevant

campaign, at the right time using your Salesforce

CRM data.

Datorama:

A centralized system of record where you can store and

pull near real-time insights about your customers.

Connect all of your marketing data in one place

use Datorama to use AI-powered insights and

automate cross-channel reporting.

create alerts, schedule, permission, and share dashboards

with internal and external stakeholders, which enables

information sharing and collaboration.

Connect and unify marketing data sources: Use AI to integrate,

streamline, and classify all customer data into a single view.

Visualize AI-powered insights: Quickly surface insights to optimize

channel and campaign performance almost in real time.

Report across channels and campaigns: Create powerful one-

click dashboards, custom visualizations, and shareable reports.

Collaborate and act to drive ROI: Make every insight actionable

with cross-platform alerts and activations to optimize campaigns

and increase ROI.

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Interaction Studio

Capture insights on every owned channel to manage real-

time customer interactions.

Coordinate engagement everywhere by connecting online

digital interactions to offline moments.

Visualize, track, and manage customer experiences with real-

time interaction management—driving valuable engagement at

the right moment.

Get suggestions for the next-best experience for the

customer.

Data Studio

Expand your reach with a data sharing platform where

publishers can share 2nd party data with marketers in

a trusted and transparent way.

Pardot

Pardot is a software offering email

automation, targeted email campaigns and

lead management for B2B sales and

marketing organizations.

Pardot automates common marketing tasks, including:

Tracking customer behaviors

Creating digital marketing campaigns

Web form management

Website tracking

Search engine optimization (SEO)Social marketingLanding

page marketingCreating reports to track performance

Lead generation

Google Analytics 360

Gain cross-channel insights for seamless customer

journeys with Google Analytics 360 + Marketing Cloud.

Google Analytics 360 is the enterprise version of Google

Analytics and includes more advanced analyses, more

integrations with Google’s ads products, and seamless

integration with Marketing Cloud.