CANADA’S NATIONAL BAKING INDUSTRY EVENT
TORONTO
Trade Show & Conference
Join more than
4,500 baking and food
industry professionals from
bakeries (retail, commercial,
in-store & artisan) grocery
stores & foodservice
companies.
EXHIBITOR PROSPECTUS
APRIL 26 & 27
2020
The Toronto Congress Centre
South Building, Halls A, B & C
Toronto, ON Canada
NEW
LOCATION!
Conference/Seminars
will be prior to 11:00 am Produced by:
Trade Shows Hours:
11:00 am - 5:00 pm daily
● Baking Ingredients
● Baked Goods (semi-finished,
finished, frozen)
● Baking Equipment ● Packaging
● Decorations ● Technology
● Services
 TORONTO
April 26 & 27
2020 is the two day Canadian
national baking industry
event in Toronto, Ontario
Trade Show & Conference Canada.

The event will be held at

The Toronto Congress
Centre, South Building,
Halls A, B & C, Toronto, ON
Canada and will comprise
almost 400 booths in
100,000 sq. ft. of trade
show floor.

EXHIBITOR PROFILE:
Companies that manufacture, market, distribute, & Bakery Showcase is the ONLY Canadian
broker, baking ingredients, baked products (fresh, baking industry marketplace where bakeries
proof & bake, par-baked, freezer-to-oven, thaw & (commercial, wholesale, retail & in-store)
serve), baking equipment, supplies, packaging, and food service industry professionals
technology and services. meet to see, feel, touch and taste the newest
products and services for their businesses.
As an exhibitor you can:
●● Meet baking, food industry buyers and
professionals from across North America. Market Overview:
●● Conduct business ... place orders, make new Canadian baking industry is
deals, develop new markets as well as meet currently over $8 billion dollars
qualified buyers in the baking and food industry.
●● Provide samples of your products & services, Exhibitor Profile
demonstrate your equipment or services. % BY PRODUCT CATEGORY
●● Launch new products, new merchandising
programs and new promotions. 38% Equipment
●● Attract new customers, cater to existing customers
and win back former customers. Ingredients 36%
10% Services
●● Raise your corporate profile, size up the
competition, and take a measure of new trends.
●● Hold your annual sales meeting during Bakery
Showcase 2020 and your whole staff benefits
from Canada’s most important baking industry Decorations 4% Finished &
12% Frozen Baked
event. Goods
ATTENDEE PROFILE: EVENT LOCATION: NEW
LOCATION!
Wholesale & commercial bakeries The Toronto Congress Centre
(intermediate and large volume), retail Halls A, B, & C
bakeries (independent & franchise), patisseries, 650 Dixon Road, Toronto, ON M9W 1J1
grocery chains / mass market / supermarket in- www.torontocongresscentre.com
store bakery, c-stores, foodservice establishments North America’s most versatile & sophisticated
(restaurants, cafes, hotels, caterers), specialty venue, conveniently located at the geographical
& artisanal bakers, brokers, baking profession centre of the Greater Toronto Area.
schools, consultants, government buyers, local ●● Easy access via major highways 427, 401, 409,
and international trade missions. 403 in the GTA.​
●● Only three minutes to Toronto Pearson
Audience Profile International Airport and 20 minutes to
% BY BUSINESS downtown Toronto.
●● Close proximity to entertainment, shopping
and dining.
38% Retail Bakers ●● 10,000+ hotel rooms within walking or short
driving distance.
●● FREE On-site parking with 6,000+ spaces.
Government/
Media/Schools/
Other Bakery Showcase 2020 Event promotional
Other 10% coverage will be achieved through:
Bakers
●● Direct mail promotions, e-mail broadcasts
5.5% and telemarketing campaigns to key industry
segments.
8% ●● Media and trade journals will receive timely
4%
14.5% Suppliers press releases and a targeted advertisement
20% Grocery
Head
campaign will be implemented.
Foodservice
Wholesale/ Office ●● Networking through BAC Chapter meetings.
Commercial/ In-Store
Volume Bakers ●● Communication through allied event partners.
Bakers/Retailers/Foodservice
82% AS A POTENTIAL EXHIBITOR
ask yourself these questions:
Audience Profile ●● Do you want to meet retail bakers, commercial
% BY OCCUPATION
bakers, in-store bakers, foodservice bakers?
●● Does your company do business or are you
35% Owner/Partner considering doing business with the baking
President/Director
industry?
●● Does your ingredient, product, service or
Manager/
15% Supervisor equipment provide bakers with the tools to
compete efficiently and effectively?
●● Is your company concerned about the rising
costs of maintaining a sales force or are you
finding it increasingly challenging to speak
10% with bakers on a regular basis?
20%
Other* ●● If your answer is YES to any of these questions,
20%
Sales/Marketing
Baker/Chef/Cook/
Decorator/Pâtisser
commercial and retail bakeries and food service
establishments will want to meet with you at
*Plant Operations/Engineering/Technical Service Rep
R&D/Companion/Family/Teachers/Students Bakery Showcase 2020 trade show.
CANADA’S NATIONAL BAKING INDUSTRY EVENT
TORONTO

2020

Trade Show & Conference

Exhibit space rates:
(prices are excluding 13% HST)
●● Single In-Line Booth (10’ x 10’ unit = 100
sq. ft.) CAD $2,325 – BAC members pay
only CAD $2,075.
●● CAD $200 discount per 100 sq. ft. for
bulk space available for 400 sq. ft. or more
size booths.
●● Corner premium (exposure on 2 sides)
additional CAD $275.
Minimum exhibit size is 10’ x 10’ = 100 sq. ft.
Various sizes and configurations can be
accommodated.
Baking Association of Canada members
will receive the following benefits:
●● CAD $250 discount on every 100 sq. ft.
of space.
●● CAD $50 Discount on hyperlink to company
website.
●● Additional complimentary attendee registration
discount codes per 100 sq. ft.
●● Up to 30 cu.ft. of complimentary refrigerated or
freezer storage space (a $200 value) if ordered
in advance.
Exhibit space cost includes
the following:
●● Draped booth – 8’ high x 10’ wide backwall,
3’ high railing drape to aisle (only for in-line
booths).
●● Company listing in Official Show Guide
published by Bakers Journal Magazine (if
contracted and paid by printing deadline)
or in On-Site Addendum (if contracted after
Official Show Guide printing deadline).
●● Materials handling from loading docks to
booth* (uncrating, assembly & spotting
available at additional charge).
●● 24 hour perimeter security coverage.
●● 5 exhibitor badges per 100 sq. ft.
(up to a maximum of 25 badges).
●● Complimentary attendee registration discount
codes per 100 sq. ft. exhibit space (up to a
maximum of 100 discount codes).
*Includes: dollies, pump trucks and forklift with
maximum capacity of 5000 lbs per unit/item.
Exhibitors requiring special handling/equipment
beyond that provided by Show Management will be
responsible for all fees incurred.

BAKERY SHOWCASE 2020 trade show & conference is produced by the Baking Association of
Canada (BAC), the industry association representing Canada’s over $8 billion baking industry. BAC’s
mandate is to further the interests of Canadian commercial, retail, in-store and wholesale bakers
through advocacy and effective programs at the regional and national level.

To reserve your exhibit space please contact:

Ahmed Mutaher | amutaher@baking.ca | 905-405-0288 Ext. 22

Baking Association of Canada

7895 Tranmere Dr, Ste 202, Mississauga, ON Canada L5S 1V9
Tel: 905-405-0288, 888-674-2253 Fax: 905-405-0993
E-Mail: info@baking.ca • www.baking.ca