JMJ MARIST BROTHERS

NOTRE DAME OF MARBEL UNIVERSITY

City of Koronadal, South Cotabato
SENIOR HIGH SCHOOL DEPARTMENT

Planning on Koronadal a Sustainable City in view of

Green Architecture

BUSINESS PLAN

SECTION 1: MARKETING PLAN

Submitted by:

Thessa Jehn Gio

Jillian Mae Callo

Lara Jane Mopas

Prince Jerome Allado

Richard Generoso Gascon

Joshua Salvador

GRADE 12 STEM 7
 JMJ MARIST BROTHERS
NOTRE DAME OF MARBEL UNIVERSITY
City of Koronadal, South Cotabato
SENIOR HIGH SCHOOL DEPARTMENT

Description of the Product

Sustainable city in View of Green Architecture is a city composed of buildings

designed with consideration for modernity involving the presence of ecological
matters without compromising the ability of future generations to experience the
same. Buildings provide the infrastructure for a functioning city and allow for many
opportunities to demonstrate a commitment to sustainability. The project is beneficial
to the citizens of the society for the project will help them deal their problems with
pollution and climate change.

Market (Main Customers)

The product is reliable because we guarantee it to the customers that it will be

useful in terms of maintaining and preserving the environment involving the
modernity of the society. As the producers of the product, the product’s quality is
highly observed using procedures, instruments and, facilities to ensure its
effectiveness and reliability to the citizens of Koronadal. The materials to be used
are carefully selected to ensure the quality of the product or the building.

Market Area

The business will be located at Koronadal City, South Cotabato specifically on the
future commercial buildings and government offices within the city prior. The location is
best known as the center of excellence and for its facilities where the customers can
visit and negotiate regarding about the said business at Notre Dame of Marbel
University where the project is proposed.

The product is not just for the said area. We could extend the business outside the
city of Koronadal since other regions are also undergoing pollution and that the said
 JMJ MARIST BROTHERS
NOTRE DAME OF MARBEL UNIVERSITY
City of Koronadal, South Cotabato
SENIOR HIGH SCHOOL DEPARTMENT

project can help lessen the problem. It is also beneficial for them because the
location is accessible when it comes to business matters such as the proposed project.

Total Demand

The project will cover Koronadal City, South Cotabato. In case of interests, the
business will also go beyond the specified institution and may propose the product to
other areas or cities outside the city.

Supply

Supplies are the key materials needed in the project to gain costumers loyalty
towards the innovative product proposed. Larger number of supplies results to better
service not only to the costumers but also to the ecology. It is necessary that the
supplies for the project meet the immediate amount of costumers needs. Business’
supplies for the project’ is shown below:
 JMJ MARIST BROTHERS
NOTRE DAME OF MARBEL UNIVERSITY
City of Koronadal, South Cotabato
SENIOR HIGH SCHOOL DEPARTMENT

Supply and Demand Analysis.

The demand of the supply for the proposed project is proportional to the amount of
supply intake towards the needs of the society. This relates that the demand will base
on the necessary needs of the benefactors of the project. With greater demand, the
corporation will hire more workers for a faster production of supplies in order to meet the
demands of the costumers.

Market Share

Since the project covers the entire city, the business shall have 30% to 40% market
share for the first few years of the construction.

Selling Price

The selling price of the structure design will approximately range from Php.9,000 to
Php.10,000. The price will be based on the size of the land where the structure will be
constructed as well as the labor for the workers in the construction. The price of the
product will always be based on the availability size of the building and the cost of using
the necessary facilities.

Promotional Measures

The promotional measures used in the project are the production of tarpaulin and
fliers for a bigger and further advertising of the proposed project. For the project to be
vastly known by the people of the society the corporation will undergo radio and
television forecasting or advertising. It will be advertised throughout the City of
Koronadal.
 JMJ MARIST BROTHERS
NOTRE DAME OF MARBEL UNIVERSITY
City of Koronadal, South Cotabato
SENIOR HIGH SCHOOL DEPARTMENT

Promotional Budget

The promotional budget would help the business firm for the vast popularity of the
corporation’s project. The promotional budget for the project is presented below.

ITEM QUANTITY PARTICULARS COST

TARPULIN 5 1 x 2 meters Php. 250.00/ Tarpulin
FLIERS 200 ½ photocopied bond paper Php. 100.00
TOTAL COST Php. 1,350.00

Competition

The main competitors of the company are as follows:

 Happy Living Realty and Development Corporation

 Chui Kim Enterprises
 Marbel Golden Enterprises
 JHB Architectural Design & Construction Services