Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a

television commercial in a video bearing in mind your answers and the
importance of media literacy through critical thinking.

Product
Bella fashion store by JC
looks beautiful and radiant
Message

Clothing brand
Advertiser

Identification happy to have my oufit

Technique

Generalization It is a very cute, elegant, refined, flirtatious

technique brand

Emotional appeal
technique we make people feel motivated and happy
Celebrity endorsement
technique Jennifer cosculluela shop in humacao
shop in humacao
Ideology Makes women feel beautiful, flirtatious,
sporting, and enterprising
When you finish your work, send the file to your instructor through the platform as
follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
 Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.

 Redacta textos basándose en la alfabetización mediática desde una

perspectiva crítica, manejando el vocabulario y la gramática requerida.