FOR IMMEDIATE RELEASE

Date October 28, 2010

Location New York, NY

DDB New York and Tribal DDB New York Launch Professional Healthcare Unit
DDB Remedy

New Unit Marries Professional Expertise with DDB’s Rich Strategic and Creative Heritage

DDB NY and Tribal DDB NY, October 28, 2010 -- announced today the launch of DDB
Remedy, a new professional healthcare unit in the U.S. Led by partners Larry Lannino and John
Kelly, the unit provides clients with expert professional healthcare marketing while offering
unparalleled integration with consumer healthcare strategy and creative via DDB and Tribal
DDB’s consumer practice. The group reports to Global Business Director of DDB New York
Ellen Fields, who also takes on the role of DDB Remedy’s first Managing Director. DDB uses
the “Remedy” healthcare brand in other markets globally.

“Clients deserve a new model for professional healthcare advertising,” said Fields. “With this
offering, we will apply to the professional field the insights into human behavior that DDB is
famous for, as well as the creative and digital skills that have been lacking in professional
healthcare advertising. And perhaps most importantly, we’re answering a real need for greater
integration between professional and consumer communications. For the first time, clients that
want one single point of contact for all their healthcare communication needs will finally have a
solution.”
Larry Lannino and John Kelly bring a combined 32 years of pharmaceutical advertising
experience to DDB Remedy, and the expertise to help clients navigate the complexities of
professional healthcare marketing. Lannino brings over 19 years of healthcare agency
experience to DDB Remedy, most recently serving as Managing Partner at Sudler & Hennessey
New York. Beginning his career as a pharmaceutical sales rep, Lannino has launched over a
dozen pharmaceutical brands during his agency tenure. He has a wide range of experience in
categories such as cardiovascular health, anti-infectives, oncology, vaccines, CNS and
antivirals. Kelly joins from Euro RSCG Life, where he served as Senior Vice President,
Associate Creative Director. Prior to that, Kelly worked at Cline Davis Mann, helping to make
LIPITOR the most successful brand in the history of the pharmaceutical industry, and has
worked on products in nearly every therapeutic category, including pain management,
cardiovascular health, pulmonology, immunology, oncology, neuropsychiatry, women’s health,
ophthalmology, smoking cessation and animal health.

“Rapidly evolving issues in the healthcare market have made communicating with physicians
increasingly complex,” said Lannino. “It is more important than ever that professional healthcare
communication be effective, that it take into account doctors’ attitudes, behaviors and lifestyles,
and that it resonate with physicians as humans as well as professionals.”

“This is an incredible opportunity for Larry and me to create an entirely new agency model,
marrying our professional expertise with the creativity of DDB and Tribal DDB,” said Kelly.
“What I found to be so compelling about joining these agencies is that we can operate
seamlessly together, offering pharmaceutical clients a strategic and creative powerhouse that is
unmatched in purely professional agencies.”

Mark Goldstone, President of DDB Health Worldwide, added, “As the need for all healthcare
communications to be better aligned increases, we wanted to be the first to offer this solution,
and to do it in a way that only DDB can. DDB Remedy is dedicated to providing a new level of
connectivity and value by offering an unequaled alliance between consumer and professional
communications.”

About DDB
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated
advertising and marketing services global networks, according to Advertising Age. Consistently one of the
most awarded networks globally for creative excellence, DDB was Campaign’s 2009 Global Network of
the Year, the 2010 Spikes Asia Network of the Year, and captured both the Cyber Grand Prix and Film
Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in
over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world.
We believe that creativity is the most powerful force in business, allowing us to develop the ideas that
people want to play with, participate in and pass along. We call this Social Creativity. DDB Worldwide is
part of Omnicom Group Inc. (OMC).
About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com) an Advertising Age A-List Agency, is headquartered in New
York and includes 56 offices spanning 38 countries throughout the Americas, Europe and Asia-Pacific
region. The first digital agency to win the Grand Prix in Film for Philips Cinema 21:9 at the International
Advertising Festival at Cannes in 2009, Tribal DDB was also the first digital-centric agency to ever win
Global Agency Network of the Year from Advertising Age in 2007. In 2005, Tribal DDB was named
Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it
took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group's
(NYSE: OMC) DDB Worldwide.

Contact :
Alexandra Delanghe
212-415-2855