A Sample Coffee Shop Business Plan SWOT Analysis

Our intention of starting a coffee shop is to test run the business for a period of 3 to 5 years
to know if we will invest additional money, expand the business and sell franchise which is
why we are only settling with just an outlet for now.
Despite the fact that we are running a small scale coffee shop business unlike Starbucks
and Cost Coffee, we still went ahead to conduct a SWOT analysis. We did this in order to
ensure that we have what it takes to run a coffee shop and perhaps even build an
international coffee brand like the afore mentioned brands.
Here is a summary of the result from the SWOT Analysis that was conducted on behalf of
Coffee4All;

 Strength:

Our area of strength in Coffee4All is not limited to the location of the coffee bar and also the
varieties of coffees that we serve, but also our excellent customer service and the ambience
of our Coffee shop.

 Weakness:

The perceived weakness for our business could be that we are starting on a small scale;
just one outlet and perhaps because we have a limited space to expand the bar if the need
arises.

 Opportunities:

The fact that we are going to be operating our coffee bar in one of the busiest airports in the
whole of the United States of America provides us with unlimited opportunities to sell our
coffees and pastries. We are certain that we are not going to struggle to attract customers;
all we have to do is to maintain the quality of our products and also offer excellent customer
services in order to continuously welcome repeated customers.

 Threat:

One of the threats that are likely going to confront us is the policy of the airport authority. If
the airport authority decided to close down all the shops within its facility, there is hardly
anything we may possibly do about it, other than to look for a shop elsewhere.