Definition: Depth Interview

Depth or in-depth interview is a qualitative research technique which is used to conduct intensive
individual interviews where numbers of respondents are less and research is focused on a specific
product, technique, situation or objective. Companies employ market research firms to employ In-
depth interviews to understand consumer behavior for a new product or to expand sales of existing
products.

Advantages and disadvantages of In-depth Interviews

The primary advantage of in-depth interviews is that much comprehensive information can be
obtained through other data collection methods such as surveys. Survey can create a friendly
environment for people to fill out their ideas and thought, thus the results and feedbacks can be
obtained more easily and accurately. The secondary advantage of in-depth interviews is to allow
interviewers to understand deeper with the participant, and gain more extra knowledge and
insight than focus group. Thirdly, the faster process had become one advantage of in-depth
interviews. In-depth interviews can enable the recruiting and scheduling process easier and
faster.

However, there are disadvantages that exist in in-depth interview like the challenges in training
interviewers. In order to make the person feel comfortable and interested about the topic they
saying, interviewers must use effective interview techniques like body language and friendly
speaking. It is difficult to train out a well interviewers since rather than knowledge, experience
can bring an absolutely advantages to their career. Besides, in-depth interviews are not common.
This happens when in-depth interviews are conducted; generalizations about the results are
usually not able to be made due to the small samples chosen and random sampling method.
Poetry

Poetry (ancient Greek: ποιεω (poieo) = I create) is an art form in which human language is used
for its aesthetic qualities in addition to, or instead of, its notional and semantic content. It
consists largely of oral or literary works in which language is used in a manner that is felt by its
user and audience to differ from ordinary prose.

It may use condensed or compressed form to convey emotion or ideas to the reader's or listener's
mind or ear; it may also use devices such as assonance and repetition to achieve musical or
incantatory effects. Poems frequently rely for their effect on imagery, word association, and the
musical qualities of the language used. The interactive layering of all these effects to generate
meaning is what marks poetry.

Because of its nature of emphasising linguistic form rather than using language purely for its
content, poetry is notoriously difficult to translate from one language into another: a possible
exception to this might be the Hebrew Psalms, where the beauty is found more in the balance of
ideas than in specific vocabulary. In most poetry, it is the connotations and the "baggage" that
words carry (the weight of words) that are most important. These shades and nuances of meaning
can be difficult to interpret and can cause different readers to "hear" a particular piece of poetry
differently. While there are reasonable interpretations, there can never be a definitive
interpretation.

HYPERPOETRY?

~~This genre, also called cyberpoetry as well as other names, has many definitions and, like
hyperfiction, is difficult to categorize. Much poetry on the web is basically just traditional work
uploaded. True hyperpoetry refers to works of verse (although not necessarily in lines and
stanzas) which could not be presented without the computer. Hyperpoetry includes verse with
links to sub-poems or footnotes, poetry “generators,” poetry with movement or images.
Hyperpoetry is usually highly steeped in the visual and sometimes involves parts that are read in
varying orders.
~~Hypertextual poems is also a part of hyperpoetry where readers move from one website to
another because of embedded links in the words, sometimes not returning to the original pages at
all.
u