Market Survey Definition

Market survey is the survey research and analysis of the market for a particular
product/service which includes the investigation into customer inclinations. A study of
various customer capabilities such as investment attributes and buying potential. Market
surveys are tools to directly collect feedback from the target audience to understand their
characteristics, expectations, and requirements.

Marketers develop new and exciting strategies for upcoming products/services but there
can be no assurance about the success of these strategies. For these to be successful,
marketers should determine the category and features of products/services that the target
audiences will readily accept. By doing so, the success of a new avenue can be assured.
Most marketing managers depend on market surveys to collect information that would
catalyze the market research process. Also, the feedback received from these surveys
can be contributory in product marketing and feature enhancement.

PRODUCT CATEGORY

1.BATA:OWNER-THOMAS BATA,ESTABLISHMENT-24 August 1894, Zlin, Czechia

2.KURKURE:OWNER-PepsiCo,ESTABLISHMENT-1999; 20 years ago (India)

2007; 12 years ago (Pakistan).

3.colgate:owner-William Colgate,establishment-1806, New York, New York, United States

4.dell:owner-Michael Dell,establishment-1 February 1984, Austin, Texas, United States

5.peter England:owner-Aditya Birla Ltd,establishment-1889, Londonderry, Irelan

BATA

TAGLINE-India's favorite footwear brand; Shoes for all; I love my shoes.

PATENT: Sports shoe

Patent number: 4559723
Abstract: The invention provides a sports shoe comprising a sole, and an upper having flaps with opposed
edges adapted to be drawn together over the instep of the wearer with a shoelace, said opposed edges
substantially meeting in a region extending from the leg opening of the shoe towards the toe to a point where
they part to define an aperture extending across the shoe to impart increased flexibility to the toe region.
Type: Grant
Filed: January 5, 1984
Date of Patent: December 24, 1985
Assignee: Bata Shoe Company, Inc.
Inventors: Norbert Hamy, Phillip Nutt, Douglas Sheridan

TRADEMARK

Serial Number
86826021
Word Mark
BATA
Status
734 - Fifth Extension - Granted
Status Date
2019-05-22
Filing Date
2015-11-19
Mark Drawing
3000 - Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s) Typeset
Design Searches
032107, 260301 - Turtles, tortoises. Ovals as carriers and single line borders.
Published for Opposition Date
2016-09-27
Attorney Name
John C. Holman
Law Office Assigned Location Code
M40
Employee Name
CRENNAN, KEVIN GERARD

COPYRIGHT
PACKAGING
LABELLING

SEGMENTATION, TARGETTING, POSITIONIG

Collection of data 136

Share price

Bata India Ltd

NSE: BATAINDIA

1,564.40 INR −1.55 (0.099%)

COLGATE
TAGLINE: "It cleans your breath while it cleans your teeth
PATENT: Zinc Phosphate Complex
Publication number: 20190274936
Abstract: A soluble zinc polyphosphate complex made by combining ingredients which include an organic zinc
salt and a plurality of long chain polyphosphates having 6 or more phosphate polymer units, the organic zinc
salt and long chain polyphosphates being mixed in amounts that provide a phosphorus to zinc mole ratio of
15:1 to about 55:1. Further provided is a method of making this soluble zinc polyphosphate.
Type: Application
Filed: May 29, 2019
Publication date: September 12, 2019
Applicant: Colgate-Palmolive Company
Inventors: Baohua QIAO, Long PAN, Gregory SZEWCZYK, Ravi SUBRAMANYAM, Shiri NAWROCKI, Viktor
DUBOVOY

TRADEMARK:
Serial Number
86140417
Registration Number
5195906
Word Mark
COLGATE
Status
700 - Registered
Status Date
2017-05-02
Filing Date
2013-12-11
Registration Number
5195906
Registration Date
2017-05-02
Mark Drawing
3000 - Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s) Typeset
Design Searches
241525, 261712 - Other arrows. Chevrons and angles.
Published for Opposition Date
2014-11-25
Attorney Name
ALLISON STRICKLAND RICKETTS
Law Office Assigned Location Code
N60
Employee Name
HESIK, APRIL ANNE

LABELLING

COLLECTION OF DATA
STP
SEGMENTATION

T
TARGETTING

SHARE PRICE

Colgate-Palmolive Company
FollowFollowing
NYSE: CL

70.71 USD −1.56 (2.16%)

Closed: 13 Sep, 4:37 pm GMT-4 · Disclaimer
After hours 70.71 0.00 (0.00%)
DELL

TAGLINE "Dell. Purely You."

LABELLING