VPAA-QF-10

CvSU Vision Republic of the Philippines CvSU Mission

The premier university in
historic Cavite recognized for
excellence in the development
of globally competitive and
morally upright individuals.
Cavite State University shall provide
CAVITE STATE UNIVERSITY excellent, equitable and relevant educational
Don Severino de las Alas Campus opportunities in the arts, science and
Indang, Cavite technology through quality instruction and
relevant research and development activities.
It shall produce professional, skilled and
morally upright individuals for global
competitiveness.

COLLEGE OF ARTS ANS SCIENCES

DEPARTMENT OF LANGUAGES AND MASS COMMUNICATION
Students are expected to live by and stand for the following University tenets:
TRUTH is demonstrated by the student’s objectivity and honesty during examinations, class activities and in the development of projects.
EXCELLENCE is exhibited by the students’ self-confidence, punctuality, diligence and commitment in the assigned tasks, class performance
Core Values and other course requirements.
SERVICE is manifested by the students’ respect, rapport, fairness and cooperation in dealing with their peers and members of the
community.
In addition, they should exhibit love and respect for nature and support for the cause of humanity.
The College shall endeavor to achieve the following goals:
1. develop competent, critically-minded and morally disciplined students and graduates who can meet the demands and challenges of the
national and global markets;
Goals of the 2. conduct researches that contribute to the theory and practice in the arts and sciences and relevant to the institutional, regional and
College/ national thrust and ably conform with the national and global standards;
Campus 3. extend direct and indirect services to target clientele and be a partner of government and non-government entities in community
development; and
4. develop partnership nationally and internationally with government and non-government agencies to improve and/or enhance the
college’s existing resources and services.
The department shall endeavor to:
1. offer general language courses and major subjects in English and Journalism that will develop competent, critically-minded, morally
Objectives disciplined and globally competitive students and graduates;
of the 2. conduct researches in the fields of language and communication/journalism relevant to the institutional, regional and national thrusts;
Department 3. develop literacy and communicative competence through extension services; and
4. establish linkages with government and non-government agencies towards the utilization and advancement of available resources
services of the department.

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 Program Educational Objectives (based on the program CMO)
The program Bachelor of Arts in Journalism intends to produce graduates who:
1. are equipped with knowledge and skills, attitudes, values, ethics and competence that professionals need;
2. have the capacity to anticipate and respond to the need rapidly developing media; and
3. many pursue the following career paths but not limited to broadcast journalist, media researchers, news analysis, news organization representatives, public
broadcasting agents, public relations practitioners, photo journalists, proof readers, program directors, report website developers and writers.
COURSE SYLLABUS
First Semester, AY 2019-2020
Course Course Lecture 3
GNED 05 Purposive Communication Type Credit Units 3
Code Title Laboratory 0
Course
Purposive communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s 2013)
Description
Pre- Course Schedule BA JOURN 1- Lecture: TTh 8:30-10:00 am/ 1:00-2:30 pm
NONE
requisites 3, 1-5, 1-8 Laboratory: NONE
Student Outcomes and Relationship to Program Educational Objectives
Program Educational Objectives (based on the
Program/Student Outcomes (based on the program CMO) program CMO)
1 2 3
The students should:
identify newsworthy stories in a complex field of facts and opinion, focusing on those / / /
a. of particular importance to the community they serve; community is interpreted
broadly as geographic, virtual and of shared interest or philosophy;
b. conduct journalistic research; / / /
c. write, illustrate, edit produce and disseminate for various formats and platforms; / / /
uphold journalism ethics and professional standards in keeping with the role of / / /
d.
journalism in democracy.
Course Outcomes and Relationship to Student Outcomes
Program Outcomes Addressed by the Course Program Outcomes Code
After completing this course, the students must be able to: a B C d
1. describe the nature, elements, functions of verbal and non-verbal
I I E D
communication in various and multicultural contexts
2. explain how cultural and global issues affect communication E D E E
3. appreciate the impact of communication on society and the world E
4. determine culturally appropriate terms, expressions, and images I E
5. adopt cultural and intercultural awareness and sensitivity in
D D
communication of ideas
6. evaluate multimodal texts critically to enhance receptive skills I I E

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 7. convey ideas through oral, audio-visual, and/or web-based
presentations for different target audiences in local and global settings E E
using appropriate registers
8. adopt awareness of audience and context in presenting ideas D D
9. create clear, coherent, and effective communication materials E D
10. present ideas persuasively using appropriate language registers,
D D
tone, facial, expressions and gestures
11. write and present academic papers using appropriate style, tone,
E D D
conventions and reference styles
*Level : I-Introductory E- Enabling D-Demonstrative
COURSE COVERAGE
No. of Hours Outcomes-based
Intended Learning Teaching and Learning
Topic Resources Needed Assessment
Lec Lab Outcomes (ILO) Activities (TLA)
(OBA)
After the completion of the
chapter, students should be I. Communication Process and Lecture and class LCD projector or Quizzes and
able to: Its Components discussion on elements manila paper seatwork
1. The Communication and types of
1. discuss the process of Process and Its Components communication. Audio and/or video Reflection paper on
communication; 2. Levels of Communication clips of various media communication
2. identify the elements and 3. Functions of Small-group discussions principles and
3 components of Communication regarding principles and Texts from ethics
communication; 4. Principles of ethics. newspapers,
3. differentiate the types and Communication magazines, journals
levels of communication; 5. Communication Ethics
4. identify the principles of
communication; and
5. discuss communication
ethics.
After the completion of the
chapter, students should be
able to: II. Intercultural and Global Lecture and class LCD projector or Advocacy
Communication discussion manila paper campaigns in
3 1. define culture; 1. Thinking about Culture promoting equality
2. identify the different 2. Dimensions of Culture Socratic Seminars Audio and/or video among cultures
dimensions of culture; 3. Intercultural clips of various media
3. explain how these Communication Ethics and Film showing Reflection paper on
dimensions of culture affect Competence Article readings increasing global

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 the communication situation; 4. Barriers to Intercultural disputes
4. apply practical use of Communication
these dimensions in Reaction paper
improving the quality of and/or discussion
communication; forum on the
5. identify ways/guidelines in impact of
communicating under a globalization on
diverse intercultural setting; how people
and communicate and
6. identify barriers in vice versa.
intercultural communication
and how to resolve them.

After the completion of the

chapter, students should be III. Varieties and Registers of Lecture and class LCD projector or Quiz and seatwork
able to: Spoken and Written Language discussion on using manila paper on using culturally
1. Diversity in Culture, culturally appropriate appropriate terms,
1. discuss various issues in Language and Communication terms, expressions and Audio and/or video expressions and
local and global 2. Varieties and Registers of images: varieties and clips of various media images; varieties
communication in Spoken and Written Language registers of languages and registers of
multicultural settings; language.
2. determine culturally
appropriate terms, Research and
3 expressions and images in report on various
oral and written cultural and
communication; intercultural moods
3. distinguish varieties and of communication.
registers of spoken and
written language; and
4. adopt cultural and
intercultural awareness and
sensitivity in communicating
ideas.

After the completion of the IV. Evaluating Messages and/or Lecture and class LCD projector or Quizzes and
chapter, students should be Images discussion on critical manila paper seatworks
3 able to: 1. What is the message? reading and listening
2. The Reader and the Audio and/or video
1. evaluate multimodal texts Audience Exercises on analyzing clips of various media

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 critically to enhance 3. Ways used to Convey content of various texts
receptive (listening, reading Messages from Various Texts Texts from
and viewing) skills; Read newspapers,
2. convey ideas through oral, magazines, journals
audio-visual, and/or web-
based presentations for
different target audiences in
local and global settings
using appropriate registers;
and
3. adopt awareness of
audience and context in
presenting ideas.
MIDTERM EXAMINATION
After the completion of the V. Communication and Lecture and class LCD projector or Oral, audio-visual,
chapter, students should be Technology discussion manila paper and/or web-based
able to: 1. Role of Technology in presentations to
Communication promote cultural
1. develop understanding on 2. Examining Relational Recitation, quiz bee Texts, video and/or values
the role of technology in Technology and Construction of audio-clips from
communication; Identities various sources Advocacy
2. distinguish the 3. Online Communication campaign through
6 technological tools and 4. Mediated Communication social media
strategies used in and Its Impact on Personal
communication today; and Relationships Reflection paper on
3. help students use or 5. Competence and several “phone
embed technological tools Challenges in Mediated apps” used for
and strategies into Communication online
communication. 6. Choosing the Optimal communication
Communication Channel
7. Multimodal Advocacy
After the completion of the
chapter, students should be VI. Communication for Various Lecture and class LCD projector or Public
able to: Purposes discussion manila paper announcements
1. Speech to Inform (audio/video, social
6
1. understand the purpose of 2. Speech to Persuade Small group discussions Samples texts (inquiry media)
speeches to inform, 3. Speech to Entertain letters, police reports,
persuade and entertain; political speeches, Editorials and
2. identify the different parts letters of appreciation, formal one-minute

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 and distinct characteristics of etc.) speeches
each speech type; and
3. prepare a speech on any Written and/or oral
of the three purposes presentation (group
mentioned. reporting

After the completion of the VII. Communication in the Lecture and class LCD projector or Workplace
chapter, students should be Workplace discussion manila paper documents
able to: 1. Communication Networks
2. Communication Materials Analysis of different Sample communication Mock job interview
1. compose comprehensive in the Workplace communication materials materials from different
and effective business 3. Resume workplace settings
6 letters; 4. The Art of Interview Small-group discussions
2. discuss the nature and 5. Conducting an Interview
process of interview; and
3. use different tips when
undergoing an interview
through classroom
simulations.
After the completion of the VIII. Communication for Lecture and class LCD projector or Analysis papers
chapter, students should be Academic Purposes discussion manila paper
able to: 1. Book Review Technical papers
2. Literature Review Independent research
15 1. write and present 3. Understanding the (topic proposal, literature Case Studies/
academic papers using Research Project review, data gathering, Action Research
appropriate tone, style, 4. Project Proposal data analysis)
conventions and reference 5. Position Paper
style
FINAL EXAMINATION
45
COURSE REQUIREMENTS

Suggested Lecture Requirements:

1. Mid-Term Examination
2. Final Examination
3. Quizzes/Seat works/Recitations
4. Class Reporting/Reaction Paper
5. Assignments

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 6. Class or Group Project (Term Paper/Project Design/Case Study/Feasibility Study/Culminating Activity/Portfolio)
7. Class Attendance
Suggested Laboratory Requirements:
1. Laboratory Reports
2. Individual Performance
3. Quizzes
4. Mid-Term Examination
5. Final Examination
6. Attendance
*All exams must follow a Table of Specifications (TOS) and Rubrics for evaluation of student’ performance or projects.
GRADING SYSTEM
A. Grading system for 2 units lecture and 1 unit laboratory (i.e. DCIT 21; 3 units; Lec - 2 hrs & Lab - 3 hrs)
Lecture – 60%
Laboratory – 40%
STANDARD TRANSMUTATION TABLE FOR ALL COURSES
96.7 – 100.0 1.00
93.4 – 96.6 1.25
90.1 - 93.30 1.50
86.7 – 90.0 1.75
83.4 – 86.6 2.00
80.1 – 83.3 2.25
76.7 – 80.0 2.50
73.4 – 76.6 2.75
70.00 – 73.3 3.00
50.0-69.9 4.00
Below 50 5.00
INC Passed the course but lack some requirements.
Dropped If unexcused absence is at least 20% of the Total Class Hours.
Total Class Hours/Semester: (3 unit Lec – 54 hrs; 2 unit Lec – 36 hrs)
(1 unit Lab – 54 hrs; 2 units Lab – 108 hrs; 3 units Lab – 162 hrs)
CLASS POLICIES
A. Attendance
Students are not allowed to have 20% or more unexcused absences of the total class hours; otherwise, they will be graded as “DROPPED”.
B. Classroom Decorum
Students are required to:
1. wear identification cards and the prescribed uniform at all times;
2. turn off or put in silent mode cellular phones during class hours;
3. clean the classroom before and after classes;

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 4. avoid unnecessary noise that might disturb other classes;
5. practice good manners and right conduct at all times;
6. practice gender sensitivity and awareness inside the classroom; and
7. come to class on time.
C. Examination/ Evaluation
1. Quizzes may be announced or unannounced.
2. Mid-term and Final Examinations are scheduled.
3. Cheating is strictly prohibited. A student who is caught cheating will be given a score of ”0” for the first offense. For the second offense, the
student will be automatically given a failing grade in the subject.
4. Students who will miss a mid-term or final examination, a laboratory exercise or a class project may be excused and allowed to take a special
exam, conduct a laboratory exercise or pass a class project for any of the following reasons:
a. participation in a University/College-approved field trip or activity;
b. due to illness or death in the family; and
c. due to force majeure or natural calamities.
REFERENCES & SUPPLEMENTARY READINGS
References
Agustin, R. et al. (2018). Communication in Multicultural Contexts. Muntinlupa City: Panday-Lahi Publishing House, Inc..
REVISION HISTORY
Revision
Date of Revision Date of Implementation Highlights of Revision
Number

Prepared by: Evaluated by: Approved:

CARLO JAY F. RUIZ ROSA R. HERNANDEZ, MA BETTINA JOYCE P. ILAGAN, PhD

0975-196-296 Department Chairperson College Dean
ruiz.carlojay@gmail.com Department of Languages and Mass College of Arts and Sciences
Communication
Date Approved: ________________________
JOAN D. TIBAYAN Date Evaluated:_________________________
msjoantibayan@gmail.com

SHAIRA C. LOBRIO, LPT

0926-169-2870
shailobrio@gmail.com
Date Prepared: August 10, 2019

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