Brand Name

Dull Moderate balanced Well-balanced

Lighting

Enough Less More Not enough

Sitting Arrangement

Enough Less More Not enough

Floor Space

Total Interior Elegance Traditional Product wise Not at all

Photo-shoot banner Updated Not Updated Artistic Position

Music Matched with the product Not Matched

Fragrances Better Good Worst

Cleanliness Better Good Worst

Enough Less More Not enough

Change room space

Availability of change room Enough Less More Not enough

(at least three)

Place (Position) of Cash Counter Perfectly Positioned Moderately Positioned Not at

all

Behavior of sales person Better Good Worst

Outfit of sales person Better Good Worst

Product Display
(Enough Mannequins/not, well
dressed/not, better racking/not)
Window Display
(Which type of window they are Open Closed Semi-closed Island Corner
following)