Introduction

Pandesal is common in the market. Pandesal in Filipino and Pan de Sal in Spanish, it means
bread of salt. Pandesal was invented in the 16th century Spanish Era in the Philippines and is
Portuguese in origin. There is no classification in terms of the consumer, even adult or young
individuals willing to patronize Pandesal as long as they can buy it. Some other people made
Pandesal as a substitute for their breakfast, either lunch or dinner. That’s why the researchers
come up with an idea to put up a business that is selling Pandesal.
Upon the study started, the researchers planned to place it in the city and towns but sad to
say that Bayawan City, Sta, Catalina, and Basay proper has been saturated with competitors.
Until they found out, that there is a vacant place in Bongalonan, Basay which is the area is
owned by the proponent. Therefore, the area is chosen to put up the proposed subject.
Luckily, the chosen area is the best suit to established selling Pandesal because it answers
the need of the people in Bongalonan, Basay Negros Oriental to have a fresh-baked Pandesal in
their location.
The researchers decided to name it as “Onion Pandesalan in Bongalonan” in which it is
easy to identify, understandable and catchy in the eyes of the customers. Since Pandesal is very
common everywhere, the researchers made a twist on making a more delicious yet healthier
flavored pandesal by mixing onion, also known as allium cepa. Commonly used as a flavoring or
side dish, onions are stapled foods in many cuisines. They can be baked, boiled, grilled, fried,
roasted, sautéed, powdered, or eaten raw. Onion has many possible health benefits including
reducing the risk of obesity, heart disease, and cancer. It has high vitamins, minerals, and
antioxidants.

Location

The proposed subject is located at Bongalonan, Municipality of Basay, Province of Negros Oriental,
6222, Philippines. It is on the proper Bongalonan near the national highway and a few meters away from
the Sulu Sea.

The location of “Onion Pandesalan in Bongalonan” can be reached by the customers since it is fronting
Presbeterian Church and there are many households in the area. Aside from that, there are some
vehicle stops since there is a gasoline refilling outlet near the said location. Mostly fishermen pass
through the area before they can reach the shore.

Nature of Project

The Onion Pandesalan in Bongalonan is an establishment that offers quality and affordable Pandesal.
The entity gives value to the customers by providing them the best service, tasty and flavored Pandesal
that would meet their satisfaction.

MODE OF FINANCING

The proponent of the proposed business is Ms. Alen Lastimoso Padillo.

Ms. Alen Lastimoso Padillo is a graduate of Bachelor of Science in Information Technology last
March 2013. She applied as a Sales and Purchasing assistant and she was assigned as a Checker under
probationary. After three (3) months of hard work and dedication, she was promoted as Sales and
Purchasing assistant since 2014 until now at San Antonio Marketing Enterprises in Parañaque while
earning a salary with the amount of 40,000 per month excluding allowances.

She attended Briefing on Food Safety last November 18, 2014, and 5S of Good Housekeeping last
November 14, 2014, which in line with the business she wants to put up. Currently, she has a more than
P100, 000.00 savings in Banco De Oro (BDO), and decided to finance and to be the proponent on
establishing Onion Pandesal at Bongalonan, Basay.

Objective

The researcher’s main objectives of the study are the following to:
 Offer product that is “different” in some special way to increase our competitive
advantage.
· Produce more nutritious, delicious and fresh-baked Onion Pandesal at Bongalonan, Basay,
Negros Oriental.
· Determine whether the proposed subject is feasible in terms of financial, marketing and socio-
economic aspects.
· Identify the overall contribution of the proposed business in the target location.
· Specifically define whether the study is effective or ineffective in the chosen area.

Statement of the Problem

The proposed project of Establishing Onion Pandesal at Bongalonan, Basay, Negros Oriental aims to
determine and find the answer of the following:

1. Is the study being feasible in the marketing aspect?

2. Is the proposed subject can contribute a positive effect to the socio-economic point of view?

3. Is the proposed subject being technically feasible?

4. Is the proposed business being viable in the financial aspect?

Significance of the Study

If the proposed subject is feasible, it may have a significant outcome to the following:
Community. It helps to provide additional, accessible and convenient Onion Pandesal providers
to the residents who are located in the chosen area.
Financing Institutions. It helps to provide additional income to the community through taxes
that will be used for improving local infrastructure and projects.
Future Researchers. The feasibility study serves as the basis for future researchers with the
same research and also to those businessmen who plan to establish a competitive bread shop
specifically for Onion Pandesal.
Researcher. If the study is feasible, it will help the researchers to fulfill the qualification of the
degree of Bachelor of Science in Business Administration major in Human Resource
Development Management.

Scope and Limitations

The proposed business covers the services to the residents living in the whole Bongalonan which
composes the seven (7) purok namely; Sangke, Proper Bongalonan, Cotcot, Camangyawon,
Cabongbongan, Sandig, Nalimbagan. The proposed business is willing to cater to the residents
living outside the target market who are willing to avail or purchase as long as they have the
capability to pay in exchange for the rendered product by the entity which is the Onion Pandesal.
The study provides services without age limit and income bracket in our chosen target
market because the services will cost only P2.00 and P5.00. Since the standard price of usual
Pandesal is P2.00 and P5.00, we aligned the price based on the survey analysis which is very
affordable that even the kids can afford the product.
The project will be conducted within the period of three (3) months, from September 2019
to December 2019.