OLX vs Quikr

Olx was founded by Fabrice Grinda and Alec

Oxenford in the year 2006 but South African
Quickr is an Indian company based in
media group Naspers acquired a majority of
Bangalore. It is an online classified
OLX in 2010 and 95% of the company in
advertising platform. Founded by Pranay
2014.
Chulet and Jiby Thomas in 2008 was initially
Since its launch OLX quickly became a launched as Kijiji India in 2005.
household name in emerging markets. OLX
In 2008 Matrix Partners India, invested in
has reached a milestone that puts it in the
Kijiji and re named the brand as Quickr
same category of Instagram, Facebook
which is jointly owned by Matrix Partners
Messenger, and Snapchat: 200 million
India and eBay Inc. Quickr has listing in over
monthly active users. Founded in 2006, the
900 cities in India in categories such as
company has grown to 1,200 employees and
Mobile Phones, cars, service, education, and
operates in 150 countries. With over 11
jobs etc. It is primarily a consumer to
billion page views, 30 million listings, and 10
consumer transaction based platform where
million transactions per month, it is the
you can sell old or new stuff in your locality
largest marketplace in India, Poland, and,
or city.
Brazil. OLX is free to use and makes money
selling promoted listings to users. In 2014 quickr raised 90 million dollar
funding from Tiger Global and yet another 60
OLX has seen huge growth in India due to
million dollars by Kinnevik. Till now quicker
Their website is easy to navigate and focuses
has raised around 350 million dollars funding
on mobile and proper advertising. Their
in 7 rounds. Quickr has been backed up by
unique communication strategy ensures total
some of the world’s most reputed investment
brand appeal across the board. Olx can be
companies like Kinnevik, Nokia Growth
used by anyone regardless their social,
Partners, Warburg Pincus and eBay Inc
cultural and geographical status.
Quickr keeps its constant focus on
Besides India, OLX also positioned it self localization. Tapping the Indian mentality of
well in countries like Kenya, Nigeria and buying stuff from within the city Quickr has
South Africa. This success can be attributed choices for their business, lifestyle and
to the unique organizational strategy used by family created such a market place where
its founders. They have a super lean you can buy or sell stuff in your
organizational structure where the business neighborhood.
resources are absolutely committed to its
Quickr Success story underlined that Indian
growth. Should what Mckinsey predicted
start ups can be successful if they focus on
come true, OLX will emerge very strong and
quality and user experience over growth
in no time, OLX will command a huge user
metrics. Quickr delists around 40% of daily
base of nearly 200 million users and will
listings due to quality issues. There is a team
acquire 80% of the market share and will join
of around 100 members for quality check of
the big leagues like LinkedIn and twitter.
each and every listing. Quickr’s focus on
quality user experience makes it more
successful than its competitors.
Since the launch of its first television ad, the Quickr focuses on both consumer to
traffic of olx.in has grown 150 times, the consumer(C2C) and business to
company claims. To promote the brand, the consumer(B2C) model. While C2C helps the
company has been using offline advertising individual person to buy or sell, the idea
media like road side banners and partnering behind B2C is to help small businessmen
with cricket teams in IPL. Since in the initial who can’t afford their E-commerce website
days, internet usage was low in India, the to make their online presence.
company decided to use TV’s massive reach
Quickr is generating revenue in two ways on
to educate prospective consumers and help in
Quickr.com. First is to take money from
creation of the market. The company then
advertisers for display advertising and second
started 360-degree marketing campaigns to
is by generating the leads for small
engage with customers in various parts of the
businesses. Quickr is earning half of its
country. Not stopping there, the company has
revenue from lead generation and premium
been using social media to remain in regular
listings.Quickr also provides instant
touch with social media consumers. Since
messaging service on its mobile app to chat
recent growth of the Internet has been
with your potential buyer and make the deal
happening through the mobile platform, the
then and there.
company has also been the front-runners with
focus on mobility devices. Today, OLX is In January 2016 Quickr acquired a real estate
available to users who don’t have access to portal commonfloor.com for200 million
laptops, broadband & PCs. dollars and merged it with it’s own real estate
division Quikr home
After almost nine years of free service, OLX
has decided to monetize its business in India Biggest competitor in the online classified
by introducing advertisements and paid maket in india is OLX . But even through
listings in 2015-16. Nasper-backed OLX has OLX is smaller in terms of scale and
listed close to 1.5 billion ads till December funding OLX is giving tough competition
and currently has close to 2.6 million live
commercials for mobile phones and
computer tablets.
As a part of innovation OLX has introduced
many new features towards improving user
safety and AI (artificial intelligence) and ML
(machine learning) integration for enhanced
user experience," the company said in a press
release.
According to the company, the new brand is
designed to reflect a new phase of the
company where it will provide users more
services and opportunities to make the best .