Report On History of Cell Phone in Bangladesh

Report on History of Cell Phone in Bangladesh
The present world is the world of information technology. Mobile phone is the revolutionary
invention of science. This mobile has enriched our communication network. It has been
possible to communicate from one corner to another by its contribution.
Mobile phone is one of the important wonders of modern science. The standard of living of
men has been changed by the contribution of this technology. At the beginning Telegraph was
only one medium of communication. Alecgunder invented telephone in 1876. As a result, it
has been possible to send the human voice to the remote. Electric sign is flown through the
wire of both the telegraph and telephone. At the beginning of last century wireless was
invented by Marcony, which occurred revolutionary change in the communication.
Consequently the necessary of adding wire by receiving & transferring not needed. In case of
telephone it is set up one place which is not transferable, so problem occurs. In this situation
mobile phone takes the place of telephone to overcome the problem.
“Mobile Phone Service” is another name of silent revolution in Bangladesh. Mobile phone
service is keeping important role in removing the digital divide. Mobile phone is contributing
active role in receiving and sending information in the villages.
Bangladesh enters the mobile world through the City Cell Company in 1993. In that time the
cost of a connected mobile phone required more than one lack Tk for a mobile holder. Mobile
phone was like a dream among the normal or middle income group from 1993-1996. Later
Grameenphone, Robi (Former Name Aktel), Banglalink (Former Sheba World) and Airtel
(Former Name Warid) got license from government.
There are some barriers working to regulate the mobile service rapidly in Bangladesh. Mainly
high import duty. The mobile companies are to pay tax at the high rate in importing mobile
set or machinery. For this reason the growth of this sector is being hampered. If import duty
is reduced than the mobile phone companies will be able to sale the mobile phone at the
cheap rate and provide better customer service than the previous level.
In today’s Bangladesh, there is no perfect alternative of Grameenphone. It is now on the flow

of developing its program so rapidly that it seems that this company is going to capture the
master market of mobile phone in our country. Therefore, no doubt, its future prospect is
bright.
From the discussion it can be said that the rapid growth of the mobile sector is highly
possible and for this government assistance or backing needed.
Business Solutions of GP:
Business Solutions is a complete, quality business communications service from

Grameenphone – designed especially for the business community in Bangladesh. Our
Business Solutions team is here to help provide you with customized telecommunications
solutions through consultation with you. At office or on the move – stay connected through
Business Solutions.
Business Segments:
 Corporate
 SME Direst sales
 SME Indirect sales
Corporate
Strategic:
Strategically important people or organizations that hold socially influential positions are
considered Strategic Clients. E.g.Government organs, Embassies, UN organizations,
Ministers/MPs etc.
Corporate:
Companies/organizations with 200+ employees and/or investment of more than Tk. 300
million are considered to be corporate clients. They have an average purchasing power of
approximately 200 subscriptions. Eg. MNC’s, public limited companies etc.
SME
Large SME’s:
Companies/organizations with 100-200 employees and/or investment of more than Tk. 300
million are considered to be Large SME’s. They have an average purchasing power of
approximately 100 subscriptions
Medium:
Companies/organizations with 50-99 employees and/or investment of between Tk.100 and

300 million. They have average purchasing power of approximately 10 subscriptions. Eg.
Small manufacturers, Suppliers/service companies, Transport companies etc.
Small:
Companies/organizations with 10-50 employees and/or investment of less than Tk.100

million. They have an average purchasing power of approximately 5 subscriptions. Eg.
Advertising agencies, Export/Import companies, Buying and selling stores, Construction
building etc.
Comparative analysis of GP and other phone company’s product.
Business Solutions of GrameenPhone:
On an average of the survey result, it has found that 37 out of 50 subscribers are saying the
business solutions of GP are on the excellent point. 8 subscribers are saying it is on the very
good position, 4 subscribers are saying its good and only 1 respondent are saying it’s not bad.
In average, none opened that the business solution is on a bad position, although 3 & 2
people’s individual remark is bad for call rate and F&F facility consequently. Moreover, in an
average the point of GP is 4.679, which is above the opinion standard. Therefore, it is to say
that the business solution of GrameenPhone is very much effective. For graphical
presentation, take a view in the appendix.
Banglalink Enterprise:
After collecting the primary data through the survey and making an average, it has found that
the highest number of respondents is giving the points 3 for good position of the business
solution of Banglalink. This is actually the middle point of the importance scale. If I make an
average of the points, the respondent’s give for measuring the business solution of Banglalink
the value found is 3.463. However, from the opinion of the expertise the average point of an
effective business solution is 4.606. Therefore, the effectiveness is below the opinion
standard. For the response of the individual statement, look at the appendix.
Corporate Solutions of Robi:
According to the survey, the corporate solution of Robi is not in a good position. Rather it is
on the lowest position among the four. The highest number of respondents gives point 1 for
this corporate solution. Among 50 subscribers only 27 subscribers give Robi corporate
solution 16 for one factor on which the effectiveness of the corporate solution depends. If we
see the following figure, we can understand the condition of the corporate solution of Robi. If
we want to see the number of the respondent for the individual statements, it has given in the
appendix. The mean point of Robi comes from the survey is 1.713. This id the second last
position among the BS segment on which I have done my appraisal. Therefore, it is to say
that the business solution of GrameenPhone is very much effective. For the graphical
Citycell One:
After analyzing the result of the survey and making an average it is found that 20 out of 50
subscribers are saying the business solution of Citycell is on the bad point. 8 subscribers are
saying it is on the not bad position, 18 subscribers are saying its good, 3 respondent are
saying it’s good. In addition, 1 opened that the business solution segment is on an excellent
position. In an average, the point of Citycell is 1.523.This is actually the lowest point among
the four related segment I surveyed. This point is much lower of the opinion standard I have
found through the survey if the expertise.
Result of the Comparison of Business Solutions:
From the opinion of the expertise, it has found that average standard point for an effective
Business Solution is 4.606. Moreover, from the total analysis of the result of the survey
findings it has found that GrameenPhone is on the highest position for the level of
effectiveness of the business solutions. Banglalink got the second position, Citycell got the
third position & Aktel got the lowest position. At the time of collecting information from the
subscribers, I found that sometimes the respondents are willing to give negative remarks for
some statement of the business solutions of Aktel. From my survey, it has finally found that
GrameenPhone is on the peak business solution segment among the four. If we look at the
following figure, we can get a clear idea.
Table:-Result of Comparison.
Therefore, form the all above analysis and findings it has found that GrameenPhone acquiring
the highest position for its effective business solution segment among the four BS segment
discussed here. Therefore, it can be said that, the position that GrameenPhone is holding, is
the result of its well-built business solution segment.
Service of GP & Its special Packege Business solution:
Business Solutions:
Business Solutions is a high-quality and fully integrated product from grameenphone,

especially designed for the business entities of Bangladesh. As the largest and most customer
oriented and customized telecommunication solutions through a highly consultative
approach.
Whether you at office or on the move-you are connected with Business Solutions, We design
solutions for your business communication like no one else can.
We ensure value for your money:

Control your cost without compromising your communication needs. From small enterprises
to large corporations, we provide cost effective solutions for all.
Benefit Plan: Get as 250 free minutes to speak with your F&F and CUG numbers based on
your committed usage.
F&F: Enjoy 3 F&F numbers for both postpaid and prepaid connections.
Business Hour rate: Make your calls in lower rates from 9 am till 6 pm.
Closed User Group (CUG) rate: Enjoy lower call rates with your co-workers.
Thank you Discount: Enjoy attractive thank you discount at more than 300 outlets in
Bangladesh.
We ensure mobility of your Business:
With our enhanced services, your business activities are not restricted to your office any
more. Whether you are away on pleasure or on business, our feature-packed services allow
you to continue with your business without interruption.
Mobile E-mail: Access your office e-mail and office calendar by using your mobile phone
anywhere.
GP Internet: Access the Internet anywhere by connecting your phone or data card with your
computer. With your EDGE-enabled handset you can enjoy the benefits of GP Internet.
Missed Call Alert (MCA): Get SMS notification of missed calls when your phone was off.
To subscribe to the service, type on and send to 6222.
Business News: Call 3003 for all the latest business news headlines from bdnews24.com in
partnership with returns.
International Roaming: Travel with your existing mobile connection to 115 countries. Get
the privilege of availing the service at zero security deposit.
We ensure the most advanced solutions for business:
With our experience, we understand your needs and provide services beyond voice calls.
Such advanced communication solutions are available only from Business Solutions for the
benefit of your business.
Wireless Internet Service: Connect all your computers and EDGE-enabled mobile devices
anywhere in the country through wireless Internet Service. Enjoy all the benefits of securely
sharing data from your company LAN and save cost like never before.
Stock Information: Get updated information of your own stock portfolio and alert on stock
price changes of DSE and CSE. Download “Bull” from Business City of GP WORLD
(wap.gpworld.com)
SMS Reporting: Get updated with customized reports on sales, distribution, inventory etc.
Voice mail: Remain always available. Any caller can leave messages in your voice mailbox
when your phone is off. Call 121 activates the service. With personalized services, we always
know your requirements. We are always within your reach to address your needs promptly.
Direct Sales Manger: Consult our direct sales manager about the latest mobile
communication facilities to optimize your company’s communication structure through long
term relationship with Business Solutions.
Prioritized Service: Enjoy exclusive one-to-one services at Grameenphone Centers and

Grameenphone service Desks.
Prioritized Hotline: Enjoy prioritized customer service simply by dialing 121.
CHAPTER- 4
FINDINGS
Comparison of Business Solution:
I have conducted a survey to make a comparison of the Business Solutions among 4 mobile
operators (GrameenPhone, Banglalink, Bobi (Former Name Aktel ) & Citycell. The survey
was conducted on the Business Solution Subscribers of GrameenPhone, They have their
current connection with all those mobile operators. So that, they can give remark on those
factors, on which the effectiveness of a business solution depends. Here I have mentioned 11
organized statements on which the effectiveness of the business solution segment depends
(Format of the questionnaire is in the appendix part). The factors has selected through a
discussion with the BD (Business Delar) of GrameenPhone, business Sales, GrameenPhone
with some other Key personnel of GrameenPhone.
As there have no industry standard for the Business Solution package, I had to fix a standard
for comparing the position of the operators. For this reason I have taken 5 as a standard,
which is healthful for me to compare among the mobile phone operator.
I surveyed 50 Business Solutions Subscribers on those 11 organized statement for comparing

the satisfaction level or easiest communication of business solutions of GP with other mobile
operators. In the questionnaire, the respondents allowed to give 1-5 point against the question
for the specific telecom operator. The remarks for the point’s are-
5= Excellent
4= Very Good
3= Somewhat Good
2= Not very Good
1= Not at all Good

Therefore, it is clear from the scale that the higher the point the higher the comparative
position of the easiest communication of BS. The findings of the remarks given by the
respondents has summarized and analyzed bellow:
Sound Network:
Sound network is one of the most important factors on which the effectiveness of a BS
segment depends. On the statement the average point comes from the opening of the
subscriber is for GrameenPhone 4.886, Banglalink 3.495, Robi 1.667 and Citycell 2.067.
According to the subscriber’s opinion, it has found that GrameenPhone is on the highest
position. The position of Banglalink is also good. However, the position of Robi and Citycell
is below the average. Moreover, the position of Robi is bad, in the lowest position.
Graph: – Sound Network
The standard for that statement has found point 5, which is the highest point. It is very easy to
understand that 100% achievement is very tough. However, here it has seen that
GrameenPhone is near to be the position of 100% achievement, with the point of 4.886.
Where as Robi get only 1.667.
Call rate:
. To be a business solution call rate is not well define better than other. After analyzing the
findings, it has found that the average point for GrameenPhone is 3.705, for Banglalink
4.971, for Robi 1.448 and for Citycell the point is 1.657 out of 5. As Banglalink is on the
highest position, it can be said that the call rate is well define more than the others. Moreover,
it has found that the points of Robi & Citycell are below the average point.
Graph: – Call Rate

Here for this statement the opinion standard is point 5 on point 5 “Likert Scale”. So according
to the opinion of the subscribers it is to say that the position of Banglalink is higher.
Wide network Coverage:
Wide network coverage of the Point of Sale should be continuous and effective so that the
subscriber becomes satisfied. For this statement, it has found that the point of GP is lesser
compare to other statements, but upper than the other operators. The point GP has get is 3.61.
Banglalink is near to the position of GP with 3.424 point. Where as Robi has only 1.571 and
Citycell 1.562. According to the subscriber opinion, it has found that GrameenPhone is the
highest position. The position of Banglalink is also good. However, the position of Robi and
Citycell is below the average. Moreover, the position of Robi is very poor, remaining on the
lowest position.
Graph: – Wide Network Coverage
The standard for that statement has found point 5, which is the highest point. Compare to that
point the operators are not in an excellent position. All the operators should improve their
position. That is, should increase the effectiveness of the business solutions.
F&F facilities:
Friends and family facility is another most important factor on which the effectiveness of a
BS segment depends. On the statement the average point comes from the opening of the
subscribers is for GrameenPhone 3.676, Banglalink 4.867, Robi 1.562 and Citycell 1.8.
According to the subscriber opinion, it has found that Banglalink is the highest position. The
position of GrameenPhone is also good. However, the position of Robi and Citycell is below
the average. Moreover, the position of Robi is very poor, in the lowest position.
Graph: – F&F facilities
The opinion standard for that statement has found point 5, which is the highest point of the
“Likert Scale”. Nevertheless, here we can see that Banglalink is near to that point, with the
point of 4.867. Where as Robi remaining the lowest position, get only 1.562.
Connection (SIM) Price:
The connection of SIM card price is the reach significant portion of the BS segment that can
be given attractive opportunities for a company. As quick as they company can give the
service the BS subscribers of sale will be more satisfied. That is the service should be faster
enough according to the need of the subscribers. After analyzing the findings of the survey, it
has found that the average point for GrameenPhone is 4.924, for Banglalink 3.438, for Robi
1.667 and for Citycell the point is 1.895 out of 5. As GrameenPhone is on the highest
position, it can easily say that the service of GrameenPhone is faster than, the others. In
addition, it has found that the points of Robi & Citycell are below the average point.
Graph: – Faster Service
Here for this statement the opinion standard point is 4.667 on point 5 “Likert Scale”.
However, we can see that the point of GP is higher than the standard. As the achieved score
of GP is higher than the opinion standard, it can say that there have no chances of
dissatisfaction from the side of the subscribers of GP for this factor the position of
GrameenPhone is higher & satisfactory. We can get a clear view through the following figure.
Speed of Problem Solving:
To be a strong Business Solution segment is the speed of problem solving of the service
should be faster than others. If there have any problem faced by the subscribers or there have
any problem in the service after connectivity should solve the problem faster. After analyzing
the findings, it has found that the average point for GrameenPhone is 4.676, for Banglalink
3.019, for Robi 1.733 and for Citycell the point is 2.01 out of 5. Here also GrameenPhone is
on the highest position so it can say that the speed of problem solving of GrameenPhone is
faster than, the others. Moreover, it has found that the points of Robi & Citycell are below the
average point.
Graph: – Speed of problem solving
to the opinion of the BS subscriber it is very easy to understand that the position of
GrameenPhone is almost near to the standard. However, it is satisfactory and the highest
position among the 4 mobile operating company. To take a clear view we can see the graph.
Easy & available account recharges system:
Easy & available account recharges system one sort of attraction creating tool for the BS
subscribers. When company will be provided available account recharge center then the
company will get highest profit. On the statement the average point comes from the opening
of the BS subscriber is for GrameenPhone 4.457, Banglalink 3.952, Robi 1.705 and Citycell
1.743. According to the subscriber opinion, it has found that GrameenPhone is the highest
position and for GP 34 out of 50 subscribers give GP point 5. The position of Banglalink is
also good, where 21 out of 50 subscribers give point 5. However, the position of Robi and
Citycell is below the average; here consequently 32 & 31 subsribers give point 1. In addition,
same as the other statement the position of Robi is the lowest.
Graph: – Easy & available account recharges system

The opinion standard for that statement is point 3.667. However, here we can see that
GrameenPhone and Banglalink is more than the average point. Where as Robi get only 1.705.
Value Added Services (SMS, MMS, Internet, News update etc.
Another prerequisite of the BS segment is the important factors that are the value added
service. Value added service for the subscriber is a very vital factor for promotional activities
of a BS segment effective. According to the survey, the average point for GrameenPhone is
4.752, for Banglalink 2.162, for Robi 1.229 and for Citycell the point is 1.429 out of 5. As
GrameenPhone is on the highest position
Graph: – Value added service
For this statement, the opinion standard point is 4.667 on point 5 “Likert Scale”. However,
the point of GP is higher than the standard. As the achieved score of GP is higher than the
opinion standard, it can say that there have no chances of dissatisfaction from the side of the
subscribers of GP for this factor the position of GrameenPhone is higher & satisfactory.
Account validity:
To be an effective BS segment, account validity is another promotional factor of BS segment.

After analyzing the findings, it has found that the average point for GrameenPhone is 4.686,
for Banglalink 3.79, for Robi 1.152 and for Citycell the point is 1.619 out of 5. Though
GrameenPhone is on the highest position, its point is more than the opinion standard. This is
because 42 people give point 5 to GP for this factor. Moreover, it has found that the points of
Robi & Citycell are below the average point.
Graph: – Account Validity
to the opinion of the BS subscriber it is to say that the position of GrameenPhone is higher.
After Sales Service:
After sales service is the most important side for every segment. Every subscriber would like
to get proper service after purchasing the SIM card. According to the survey, the average
point for GrameenPhone is 4.857, for Banglalink 4.162, for Robi 1.838 and for Citycell the
point is 1.752 out of 5. As GrameenPhone is on the highest position it can be effortlessly said
that GrameenPhone sales service activities for the subscribers more then the others. It is also
higher than the standard. This is for the reason that 44 subscribers give highest point to the
Sales service activities of GP.
Graph: – After Sales Services
The standard for this statement is 4.667. Banglalink is on a good position. However, the
position of Robi & citycell is not good. As the achieved score of GP is higher than the
opinion standard, it can say that there have no chances of dissatisfaction from the side of the
subscriber of GP for this factor the position of GrameenPhone is higher & satisfactory.
Others:
There are some other preconditions to be a successful BS segment. The factors are
satisfactory commission structure, ability to convince customers, festivals get together and
motivations. The network coverage is one of the most important factor for which the
subscribers are doing telecom using. Form the analysis of the findings the result comes that
the average point for GrameenPhone is 4.781, for Banglalink 3.171, for Robi 1.181 and for
Citycell the point is 1.314 out of 5. Like the previous all GrameenPhone is on the highest
position.
Graph: – Others
For the statement, the opinion standard point is 4 on point 5 “Likert Scale”. However, the
point of GP is higher than the standard. As the achieved score of GP is higher than the
opinion standard, it can say that there have many loyal subscribers of GP. For these factors,
the position of GrameenPhone is higher & satisfactory. Banglalink is on a good position but
the position of Robi & Citycell is not good at all.
These are all about the comparison of the four-Business Solutions segment, basing upon
response on the individual factors on which the effectiveness of the BS segment depends.
From the above discussion, we can compare the four-business solution segment of four
telecom companies and get a clear view of the comparative position of the factors.
To get more information or to know the level of success of the business solution segment
separately here the discussions given below.
CHAPTER-5
Conclusion& Recommendation
Conclusion & Recommendation:
Conclusion:
In conclusion, it is easily say that the Business Solutions of GrameenPhone is outstanding.

The survey that I conducted on the 50 subscribers of the distribution channel of GP is the
representative of total population of my study, which is the total number of BS subscribers of
GP In different area.
From the survey on measuring the level of satisfaction of the GP BS segment, it has found
that the level of satisfaction is very high. In addition, it has found at the time of collecting
information that some subscribers are very much loyal to the organization. This is for the
reason that the subscribers are getting adequate support and facilities from the company. Most
of the respondents are not feeling any sort of problem for using business solutions with GP.
Some, who are facing a little problem, is the creation of their own. In addition, GP authority
is taking initiatives for this problem.
The findings of the comparison of the Business Sloutions of GrameenPhone with other 3 BS
segment (Banglalink, Robi & Citycell) is that GP BS segment if the most effective and easiest
communication. The comparison was among the companies & the opinion standard. The
opinion standard is the average outcome of the opinion of the ‘Head of Region of
GrameenPhone (Dhaka region), ‘Regional Commercial Head’ Banglalink (Dhaka region) and
Regional Sales Manager’ Warid telecom (Dhaka region). The finding is that GP is holding
more points than the opinion standard. Rests of the companies are below the standard though
the position of Banglalink is good. However, in comparison the effectiveness of the BS
segment of Robi & Citycell is very poor, where Citycell is holding the lowest position.
So finally it is to say that among the four BS segment on which a have conducted my study
GrameenPhone Business Solution is the best.
Recommendations:
The business solution of a telecom company is a very significant part of the sales division of
that company. According to the all above findings of the report, the following
recommendation can be given for the betterment of the BS segment of GrameenPhone.
Although the following list of suggested theme is by no means exhaustive, I can provide
some tentative directions for consideration.
 As it has been found that the lesser point for this business solution comes for the
statement “Call Rate”, GP has to keep concentration on the part.
 Grameenphone should more concentrate about the F&F facilities of their product
otherwise the client of business solution switch another company.
 Grameenphone cane arreng a special program to the business subscriber which is

encourage to the client of business subscriber.
Finally, the above recommendations will be prolific, if the company and obviously the
customers would co-operate and being respectful to each other’s.
Bibliography
References:
Book:
1. Gupta, S. P. & Gupta, M. P. (2003). “Business Statistics”, 12th edition, New Delhi, Sultan
Chand & Sons, Educational Publishers.
2. Kotler, P. (2003-2004). “Marketing Management”, 12th edition,
3. Latifuzzaman, M, (2007), “Business Solution of GrameenPhone”

4. Lesiker, R. V. Pettit, J. D. & Flatley, M. E. (1998). “Basic Business Communications”, 8th
edition, Irwin MaGraw-Hill.
5. Rahman, S, (2005), “The Easiest communication of Business Solution”
6. Uddin, S, A, (2005), “Measure the customer satisfaction of cell phone”
7. Zikmund, W. G. (2003). “Business Research Methods”, 7th edition, Thomson South-

Western.
Internet:
1. http://www.grameenphone.com/index.php?id=92
Access date: 25. 11. 2010, 2.00 PM
Access date: 26. 11. 210, 11 AM
Access date: 26. 12. 2010, 11 AM
Access date: 28. 12. 2010, 11.30 AM
Access date: 15. 0. 12, 2011.30 AM
6. http://www.google.com
7. http://www.yahoo.com
8. http://www.grameenphone.com
APPENDIX
Questionnaire for determining the standard:
(For survey purpose only)
BUSINESS ADMINISTRATION DISCIPLINE
International Islamic University, Chittagong.
(Questionnaire for Developing a Standard of Business Solutions)

I am the student of Business Administration Discipline, International Islamic University,
Chittagong, conducting a project on “The easiest communication of Business Solutions of
Telecom Companies in Dhaka region (A Case Study on GrameenPhone)”. This is a
questionnaire for collecting information from you. Your answers will use exclusively for
academic purpose and will be kept concealed.
Section-A
Personal details of the respondent:
Name of the respondent:
Name of the Telecom companies GP Robi City cell Teletalk
Division:
Gender Male Female
Mobile No——————————
Address——————————————————————————————————
—————————————————————————————————————-
—————————————————————————————————————-
Section-B
(Questionnaire for Survey on Business Solution subscribers Satisfaction)
Dear respondent,
I am the students of Business Administration Discipline, International Islamic University,

Chittagong conducting a project on the “The easiest communication of Business Solutions (A
case Study on GrameenPhone)”. This is a questionnaire for collecting information from you.
Your answers will be used solely for academic purpose and will be kept concealed.
(For Survey Purpose Only)
1. Why do you use mobile phone?
2. Why do you use Business Solutions?
3. Have you satisfied with network coverage?
4. Recharge center is available in your convenient area?
5. Do you satisfy with after sales service?

6. What is your overall evaluation about the following services of your own operator?
(Make circle 1 around the point which match with your evaluation.
1= Very dissatisfactory
2= Dissatisfactory
3= Neither Dissatisfactory nor satisfactory
4= Satisfactory
5= Very satisfactory
Statements 5 4 3 2 1
1. Sound Network
1. Call rate
1. Wide network Coverage
1. Connection (SIM) Price
1. F&F facilities
1. Speed of Problem Solving.
1. Value Added Services (SMS, MMS, Internet,
News update etc.)
1. Easy & available account recharge system
1. Account validity
1. After Sales Service
History of cell phone in Bangladesh:
The present world is the world of information

technology. Mobile phone is the revolutionary
invention of science. This mobile has enriched our
communication network. It has been possible to
communicate from one corner to another by its
contribution.
Mobile phone is one of the important wonders of

modern science. The standard of living of men has
been changed by the contribution of this technology. At
the beginning Telegraph was only one medium of
communication. Alecgunder invented telephone in
1876. As a result, it has been possible to send the
human voice to the remote. Electric sign is flown
through the wire of both the telegraph and telephone.
At the beginning of last century wireless was invented
by Marcony, which occurred revolutionary change in
the communication. Consequently the necessary of
adding wire by receiving & transferring not needed. In
case of telephone it is set up one place which is not
transferable, so problem occurs. In this situation
mobile phone takes the place of telephone to overcome
the problem.
“Mobile Phone Service” is another name of silent

revolution in Bangladesh. Mobile phone service is
keeping important role in removing the digital divide.
Mobile phone is contributing active role in receiving
and sending information in the villages.
Bangladesh enters the mobile world through the City

Cell Company in 1993. In that time the cost of a
connected mobile phone required more than one lack
Tk for a mobile holder. Mobile phone was like a dream
among the normal or middle income group from 1993-
1996. Later Grameenphone, Robi (Former Name
Aktel), Banglalink (Former Sheba World) and Airtel
There are some barriers working to regulate the mobile

service rapidly in Bangladesh. Mainly high import
duty. The mobile companies are to pay tax at the high
rate in importing mobile set or machinery. For this
reason the growth of this sector is being hampered. If
import duty is reduced than the mobile phone
companies will be able to sale the mobile phone at the
cheap rate and provide better customer service than the
previous level.
In today’s Bangladesh, there is no perfect alternative of

Grameenphone. It is now on the flow of developing its
program so rapidly that it seems that this company is
going to capture the master market of mobile phone in
our country. Therefore, no doubt, its future prospect is
bright.
From the discussion it can be said that the rapid growth

of the mobile sector is highly possible and for this
government assistance or backing needed.
Business Solutions is a complete, quality business

communications service from Grameenphone –
designed especially for the business community in
Bangladesh. Our Business Solutions team is here to
help provide you with customized telecommunications
solutions through consultation with you. At office or
on the move – stay connected through Business
Solutions.
Business Segments:
Corporate
SME Direst sales
SME Indirect sales
Corporate
Strategic:
Strategically important people or organizations that

hold socially influential positions are considered
Strategic Clients. E.g.Government organs, Embassies,
UN organizations, Ministers/MPs etc.
Corporate:
Companies/organizations with 200+ employees and/or

investment of more than Tk. 300 million are
considered to be corporate clients. They have an
average purchasing power of approximately 200
subscriptions. Eg. MNC’s, public limited companies
etc.
SME
Large SME’s:
Companies/organizations with 100-200 employees

and/or investment of more than Tk. 300 million are
considered to be Large SME’s. They have an average
purchasing power of approximately 100 subscriptions
Medium:
Companies/organizations with 50-99 employees and/or

investment of between Tk.100 and 300 million. They
have average purchasing power of approximately 10
subscriptions. Eg. Small manufacturers,
Suppliers/service companies, Transport companies etc.
Small:

investment of less than Tk.100 million. They have an
subscriptions. Eg. Advertising agencies, Export/Import
companies, Buying and selling stores, Construction
building etc.
Comparative analysis of GP and other phone

company’s product.
On an average of the survey result, it has found that 37

out of 50 subscribers are saying the business solutions
of GP are on the excellent point. 8 subscribers are
saying it is on the very good position, 4 subscribers are
saying its good and only 1 respondent are saying it’s
not bad. In average, none opened that the business
solution is on a bad position, although 3 & 2 people’s
individual remark is bad for call rate and F&F facility
consequently. Moreover, in an average the point of GP
is 4.679, which is above the opinion standard.
Therefore, it is to say that the business solution of
GrameenPhone is very much effective. For graphical
After collecting the primary data through the survey

and making an average, it has found that the highest
number of respondents is giving the points 3 for good
position of the business solution of Banglalink. This is
actually the middle point of the importance scale. If I
make an average of the points, the respondent’s give
for measuring the business solution of Banglalink the
value found is 3.463. However, from the opinion of the
expertise the average point of an effective business
solution is 4.606. Therefore, the effectiveness is below
the opinion standard. For the response of the individual
statement, look at the appendix.
According to the survey, the corporate solution of Robi

is not in a good position. Rather it is on the lowest
position among the four. The highest number of
respondents gives point 1 for this corporate solution.
Among 50 subscribers only 27 subscribers give Robi
corporate solution 16 for one factor on which the
effectiveness of the corporate solution depends. If we
see the following figure, we can understand the
condition of the corporate solution of Robi. If we want
to see the number of the respondent for the individual
statements, it has given in the appendix. The mean
point of Robi comes from the survey is 1.713. This id
the second last position among the BS segment on
which I have done my appraisal. Therefore, it is to say
that the business solution of GrameenPhone is very
much effective. For the graphical presentation, take a
view in the appendix.
Citycell One:
After analyzing the result of the survey and making an

average it is found that 20 out of 50 subscribers are
saying the business solution of Citycell is on the bad
point. 8 subscribers are saying it is on the not bad
position, 18 subscribers are saying its good, 3
respondent are saying it’s good. In addition, 1 opened
that the business solution segment is on an excellent
position. In an average, the point of Citycell is
1.523.This is actually the lowest point among the four
related segment I surveyed. This point is much lower
of the opinion standard I have found through the
survey if the expertise.
3.5. Result of the Comparison of Business Solutions:
From the opinion of the expertise, it has found that

average standard point for an effective Business
Solution is 4.606. Moreover, from the total analysis of
the result of the survey findings it has found that
GrameenPhone is on the highest position for the level
of effectiveness of the business solutions. Banglalink
got the second position, Citycell got the third position
& Aktel got the lowest position. At the time of
collecting information from the subscribers, I found
that sometimes the respondents are willing to give
negative remarks for some statement of the business
solutions of Aktel. From my survey, it has finally
found that GrameenPhone is on the peak business
solution segment among the four. If we look at the
Therefore, form the all above analysis and findings it

has found that GrameenPhone acquiring the highest
position for its effective business solution segment
among the four BS segment discussed here. Therefore,
it can be said that, the position that GrameenPhone is
holding, is the result of its well-built business solution
segment.
Business Solutions:
Business Solutions is a high-quality and fully

integrated product from grameenphone, especially
designed for the business entities of Bangladesh. As
the largest and most customer oriented and customized
telecommunication solutions through a highly
consultative approach.
Whether you at office or on the move-you are

connected with Business Solutions, We design
solutions for your business communication like no one
else can.
3.9.1.1. We ensure value for your money:
Control your cost without compromising your

communication needs. From small enterprises to large
corporations, we provide cost effective solutions for
all.
Benefit Plan: Get as 250 free minutes to speak with

your F&F and CUG numbers based on your committed
usage.
F&F: Enjoy 3 F&F numbers for both postpaid and

prepaid connections.
Business Hour rate: Make your calls in lower rates

from 9 am till 6 pm.
Closed User Group (CUG) rate: Enjoy lower call rates

with your co-workers.
Thank you Discount: Enjoy attractive thank you

discount at more than 300 outlets in Bangladesh.
With our enhanced services, your business activities

are not restricted to your office any more. Whether you
are away on pleasure or on business, our feature-
packed services allow you to continue with your
business without interruption.
Mobile E-mail: Access your office e-mail and office

calendar by using your mobile phone anywhere.
GP Internet: Access the Internet anywhere by

connecting your phone or data card with your
computer. With your EDGE-enabled handset you can
enjoy the benefits of GP Internet.
Missed Call Alert (MCA): Get SMS notification of

missed calls when your phone was off. To subscribe to
the service, type on and send to 6222.
Business News: Call 3003 for all the latest business

news headlines from bdnews24.com in partnership
with returns.
International Roaming: Travel with your existing

mobile connection to 115 countries. Get the privilege
of availing the service at zero security deposit.
With our experience, we understand your needs and

provide services beyond voice calls. Such advanced
communication solutions are available only from
Business Solutions for the benefit of your business.
v Wireless Internet Service: Connect all your

computers and EDGE-enabled mobile devices
anywhere in the country through wireless Internet
Service. Enjoy all the benefits of securely sharing data
from your company LAN and save cost like never
before.
Stock Information: Get updated information of your

own stock portfolio and alert on stock price changes of
DSE and CSE. Download “Bull” from Business City
of GP WORLD (wap.gpworld.com)
SMS Reporting: Get updated with customized reports

on sales, distribution, inventory etc.
Voice mail: Remain always available. Any caller can

leave messages in your voice mailbox when your
phone is off. Call 121 activates the service. With
personalized services, we always know your
requirements. We are always within your reach to
address your needs promptly.
Direct Sales Manger: Consult our direct sales manager

about the latest mobile communication facilities to
optimize your company’s communication structure
through long term relationship with Business
Solutions.
Prioritized Service: Enjoy exclusive one-to-one

services at Grameenphone Centers and Grameenphone
service Desks.
Prioritized Hotline: Enjoy prioritized customer service

simply by dialing 121.
CHAPTER- 4
FINDINGS
I have conducted a survey to make a comparison of the

Business Solutions among 4 mobile operators
(GrameenPhone, Banglalink, Bobi (Former Name
Aktel ) & Citycell. The survey was conducted on the
Business Solution Subscribers of GrameenPhone, They
have their current connection with all those mobile
operators. So that, they can give remark on those
factors, on which the effectiveness of a business
solution depends. Here I have mentioned 11 organized
statements on which the effectiveness of the business
solution segment depends (Format of the questionnaire
is in the appendix part). The factors has selected
through a discussion with the BD (Business Delar) of
GrameenPhone, business Sales, GrameenPhone with
some other Key personnel of GrameenPhone.
As there have no industry standard for the Business

Solution package, I had to fix a standard for comparing
the position of the operators. For this reason I have
taken 5 as a standard, which is healthful for me to
compare among the mobile phone operator.
I surveyed 50 Business Solutions Subscribers on those

11 organized statement for comparing the satisfaction
level or easiest communication of business solutions of
GP with other mobile operators. In the questionnaire,
the respondents allowed to give 1-5 point against the
question for the specific telecom operator. The remarks
for the point’s are-
5= Excellent
4= Very Good
3= Somewhat Good
2= Not very Good
1= Not at all Good
Therefore, it is clear from the scale that the higher the

point the higher the comparative position of the easiest
communication of BS. The findings of the remarks
given by the respondents has summarized and analyzed
bellow:
4.2. Sound Network:
Sound network is one of the most important factors on

which the effectiveness of a BS segment depends. On
the statement the average point comes from the
opening of the subscriber is for GrameenPhone 4.886,
Banglalink 3.495, Robi 1.667 and Citycell 2.067.
According to the subscriber’s opinion, it has found that
GrameenPhone is on the highest position. The position
of Banglalink is also good. However, the position of
Robi and Citycell is below the average. Moreover, the
position of Robi is bad, in the lowest position.
The standard for that statement has found point 5,

which is the highest point. It is very easy to understand
that 100% achievement is very tough. However, here it
has seen that GrameenPhone is near to be the position
of 100% achievement, with the point of 4.886. Where
as Robi get only 1.667.
4.3. Call rate:
. To be a business solution call rate is not well define

better than other. After analyzing the findings, it has
found that the average point for GrameenPhone is
3.705, for Banglalink 4.971, for Robi 1.448 and for
Citycell the point is 1.657 out of 5. As Banglalink is on
the highest position, it can be said that the call rate is
well define more than the others. Moreover, it has
found that the points of Robi & Citycell are below the
average point.
Here for this statement the opinion standard is point 5

on point 5 “Likert Scale”. So according to the opinion
of the subscribers it is to say that the position of
Banglalink is higher.
4.4. Wide network Coverage:
Wide network coverage of the Point of Sale should be

continuous and effective so that the subscriber
becomes satisfied. For this statement, it has found that
the point of GP is lesser compare to other statements,
but upper than the other operators. The point GP has
get is 3.61. Banglalink is near to the position of GP
with 3.424 point. Where as Robi has only 1.571 and
Citycell 1.562. According to the subscriber opinion, it
has found that GrameenPhone is the highest position.
The position of Banglalink is also good. However, the
position of Robi and Citycell is below the average.
Moreover, the position of Robi is very poor, remaining
on the lowest position.

which is the highest point. Compare to that point the
operators are not in an excellent position. All the
operators should improve their position. That is, should
increase the effectiveness of the business solutions.
4.5. F&F facilities:
Friends and family facility is another most important

factor on which the effectiveness of a BS segment
depends. On the statement the average point comes
from the opening of the subscribers is for
GrameenPhone 3.676, Banglalink 4.867, Robi 1.562
and Citycell 1.8. According to the subscriber opinion,
it has found that Banglalink is the highest position. The
position of GrameenPhone is also good. However, the
Moreover, the position of Robi is very poor, in the
lowest position.
The opinion standard for that statement has found

point 5, which is the highest point of the “Likert
Scale”. Nevertheless, here we can see that Banglalink
is near to that point, with the point of 4.867. Where as
Robi remaining the lowest position, get only 1.562.
4.6. Connection (SIM) Price:
The connection of SIM card price is the reach

significant portion of the BS segment that can be given
attractive opportunities for a company. As quick as
they company can give the service the BS subscribers
of sale will be more satisfied. That is the service
should be faster enough according to the need of the
subscribers. After analyzing the findings of the survey,
it has found that the average point for GrameenPhone
is 4.924, for Banglalink 3.438, for Robi 1.667 and for
Citycell the point is 1.895 out of 5. As GrameenPhone
is on the highest position, it can easily say that the
service of GrameenPhone is faster than, the others. In
addition, it has found that the points of Robi & Citycell
are below the average point.
Here for this statement the opinion standard point is

4.667 on point 5 “Likert Scale”. However, we can see
that the point of GP is higher than the standard. As the
achieved score of GP is higher than the opinion
standard, it can say that there have no chances of
dissatisfaction from the side of the subscribers of GP
for this factor the position of GrameenPhone is higher
& satisfactory. We can get a clear view through the
following figure.
4.7. Speed of Problem Solving:
To be a strong Business Solution segment is the speed

of problem solving of the service should be faster than
others. If there have any problem faced by the
subscribers or there have any problem in the service
after connectivity should solve the problem faster.
After analyzing the findings, it has found that the
average point for GrameenPhone is 4.676, for
Banglalink 3.019, for Robi 1.733 and for Citycell the
point is 2.01 out of 5. Here also GrameenPhone is on
the highest position so it can say that the speed of
problem solving of GrameenPhone is faster than, the
others. Moreover, it has found that the points of Robi
& Citycell are below the average point.

of the BS subscriber it is very easy to understand that
the position of GrameenPhone is almost near to the
standard. However, it is satisfactory and the highest
position among the 4 mobile operating company. To
take a clear view we can see the graph.
4.8. Easy & available account recharges system:
Easy & available account recharges system one sort of

attraction creating tool for the BS subscribers. When
company will be provided available account recharge
center then the company will get highest profit. On the
statement the average point comes from the opening of
the BS subscriber is for GrameenPhone 4.457,
According to the subscriber opinion, it has found that
GrameenPhone is the highest position and for GP 34
out of 50 subscribers give GP point 5. The position of
Banglalink is also good, where 21 out of 50
subscribers give point 5. However, the position of Robi
and Citycell is below the average; here consequently
32 & 31 subsribers give point 1. In addition, same as
the other statement the position of Robi is the lowest.
The opinion standard for that statement is point 3.667.

However, here we can see that GrameenPhone and
Banglalink is more than the average point. Where as
Robi get only 1.705.
4.9. Value Added Services (SMS, MMS, Internet,

News update etc.
Another prerequisite of the BS segment is the

important factors that are the value added service.
Value added service for the subscriber is a very vital
factor for promotional activities of a BS segment
effective. According to the survey, the average point
for GrameenPhone is 4.752, for Banglalink 2.162, for
Robi 1.229 and for Citycell the point is 1.429 out of 5.
As GrameenPhone is on the highest position
For this statement, the opinion standard point is 4.667

on point 5 “Likert Scale”. However, the point of GP is
higher than the standard. As the achieved score of GP
is higher than the opinion standard, it can say that there
have no chances of dissatisfaction from the side of the
subscribers of GP for this factor the position of
GrameenPhone is higher & satisfactory.
4.10. Account validity:
To be an effective BS segment, account validity is

another promotional factor of BS segment. After
analyzing the findings, it has found that the average
point for GrameenPhone is 4.686, for Banglalink 3.79,
for Robi 1.152 and for Citycell the point is 1.619 out
of 5. Though GrameenPhone is on the highest position,
its point is more than the opinion standard. This is
because 42 people give point 5 to GP for this factor.
Moreover, it has found that the points of Robi &
Citycell are below the average point.

of the BS subscriber it is to say that the position of
GrameenPhone is higher.
4.11. After Sales Service:
After sales service is the most important side for every

segment. Every subscriber would like to get proper
service after purchasing the SIM card. According to the
survey, the average point for GrameenPhone is 4.857,
for Banglalink 4.162, for Robi 1.838 and for Citycell
the point is 1.752 out of 5. As GrameenPhone is on the
highest position it can be effortlessly said that
GrameenPhone sales service activities for the
subscribers more then the others. It is also higher than
the standard. This is for the reason that 44 subscribers
give highest point to the Sales service activities of GP.
The standard for this statement is 4.667. Banglalink is

on a good position. However, the position of Robi &
citycell is not good. As the achieved score of GP is
higher than the opinion standard, it can say that there
subscriber of GP for this factor the position of
4.12. Others:
There are some other preconditions to be a successful

BS segment. The factors are satisfactory commission
structure, ability to convince customers, festivals get
together and motivations. The network coverage is one
of the most important factor for which the subscribers
are doing telecom using. Form the analysis of the
findings the result comes that the average point for
GrameenPhone is 4.781, for Banglalink 3.171, for
Like the previous all GrameenPhone is on the highest
position.
Graph: – Others
For the statement, the opinion standard point is 4 on

point 5 “Likert Scale”. However, the point of GP is
have many loyal subscribers of GP. For these factors,
the position of GrameenPhone is higher & satisfactory.
Banglalink is on a good position but the position of
Robi & Citycell is not good at all.
These are all about the comparison of the four-

Business Solutions segment, basing upon response on
the individual factors on which the effectiveness of the
BS segment depends. From the above discussion, we
can compare the four-business solution segment of
four telecom companies and get a clear view of the
comparative position of the factors.
To get more information or to know the level of

success of the business solution segment separately
here the discussions given below.
CHAPTER-5
5.0. Conclusion & Recommendation
5.1.Conclusion:
In conclusion, it is easily say that the Business

Solutions of GrameenPhone is outstanding. The survey
that I conducted on the 50 subscribers of the
distribution channel of GP is the representative of total
population of my study, which is the total number of
BS subscribers of GP In different area.
From the survey on measuring the level of satisfaction

of the GP BS segment, it has found that the level of
satisfaction is very high. In addition, it has found at the
time of collecting information that some subscribers
are very much loyal to the organization. This is for the
reason that the subscribers are getting adequate support
and facilities from the company. Most of the
respondents are not feeling any sort of problem for
using business solutions with GP. Some, who are
facing a little problem, is the creation of their own. In
addition, GP authority is taking initiatives for this
problem.
The findings of the comparison of the Business

Sloutions of GrameenPhone with other 3 BS segment
(Banglalink, Robi & Citycell) is that GP BS segment if
the most effective and easiest communication. The
comparison was among the companies & the opinion
standard. The opinion standard is the average outcome
of the opinion of the ‘Head of Region of
GrameenPhone (Dhaka region), ‘Regional Commercial
Head’ Banglalink (Dhaka region) and Regional Sales
Manager’ Warid telecom (Dhaka region). The finding
is that GP is holding more points than the opinion
standard. Rests of the companies are below the
standard though the position of Banglalink is good.
However, in comparison the effectiveness of the BS
segment of Robi & Citycell is very poor, where
Citycell is holding the lowest position.
So finally it is to say that among the four BS segment

on which a have conducted my study GrameenPhone
Business Solution is the best.
5.2. Recommendations:
The business solution of a telecom company is a very

significant part of the sales division of that company.
According to the all above findings of the report, the
following recommendation can be given for the
betterment of the BS segment of GrameenPhone.
Although the following list of suggested theme is by
no means exhaustive, I can provide some tentative
directions for consideration.
As it has been found that the lesser point for this

business solution comes for the statement “Call Rate”,
GP has to keep concentration on the part.
Grameenphone should more concentrate about the

F&F facilities of their product otherwise the client of
business solution switch another company.
Grameenphone cane arreng a special program to the

business subscriber which is encourage to the client of
business subscriber.
Finally, the above recommendations will be prolific, if

the company and obviously the customers would co-
operate and being respectful to each other’s.
Bibliography
v References:
Book:
1. Gupta, S. P. & Gupta, M. P. (2003). “Business

Statistics”, 12th edition, New Delhi, Sultan Chand &
Sons, Educational Publishers.
2. Kotler, P. (2003-2004). “Marketing Management”,

12th edition,
3. Latifuzzaman, M, (2007), “Business Solution of

GrameenPhone”
4. Lesiker, R. V. Pettit, J. D. & Flatley, M. E. (1998).

“Basic Business Communications”, 8th edition, Irwin
MaGraw-Hill.
5. Rahman, S, (2005), “The Easiest communication of

Business Solution”
6. Uddin, S, A, (2005), “Measure the customer

satisfaction of cell phone”
7. Zikmund, W. G. (2003). “Business Research

Methods”, 7th edition, Thomson South-Western.
Internet:
Access date: 25. 11. 2010, 2.00 PM
Access date: 26. 11. 210, 11 AM
Access date: 26. 12. 2010, 11 AM
Access date: 28. 12. 2010, 11.30 AM
Access date: 15. 0. 12, 2011.30 AM
APPENDIX
1.1. Questionnaire for determining the standard:

(Questionnaire for Developing a Standard of Business

Solutions)
I am the student of Business Administration Discipline,

International Islamic University, Chittagong,
conducting a project on “The easiest communication of
Business Solutions of Telecom Companies in Dhaka
region (A Case Study on GrameenPhone)”. This is a
questionnaire for collecting information from you.
Your answers will use exclusively for academic
purpose and will be kept concealed.
Section-A
Name of the Telecom companies GP Robi City cell

Teletalk
Division:
Gender Male Female
Address
——————————————————————
————————————
——————————————————————
———————————————-
——————————————————————
———————————————-
Section-B
(Questionnaire for Survey on Business Solution

subscribers Satisfaction)
Dear respondent,
I am the students of Business Administration

Discipline, International Islamic University,
Chittagong conducting a project on the “The easiest
communication of Business Solutions (A case Study
on GrameenPhone)”. This is a questionnaire for
collecting information from you. Your answers will be
used solely for academic purpose and will be kept
concealed.
4. Recharge center is available in your convenient

area?
6. What is your overall evaluation about the following

services of your own operator?
(Make circle 1 around the point which match with your

evaluation.
2= Dissatisfactory
4= Satisfactory
Sound Network
Call rate
Wide network Coverage
Connection (SIM) Price
F&F facilities
Speed of Problem Solving.
Value Added Services (SMS, MMS, Internet, News

update etc.)
Easy & available account recharge system
Account validity
After Sales Service
Others (Discount, Festival, Bonuses etc)
Thank You for Your Kind Cooperation

History of cell phone in Bangladesh:The present world
is the world of information technology. Mobile phone
is the revolutionary invention of science. This mobile
has enriched our communication network. It has been
possible to communicate from one corner to another by
its contribution.

the problem.



previous level.

bright.


Solutions.
Business Segments:
Corporate
SME Direst sales
SME Indirect sales
Corporate
Strategic:

Corporate:

etc.
SME
Large SME’s:

Medium:

Small:

building etc.




Citycell One:



segment.
Business Solutions:

else can.

all.

usage.








with returns.



before.




Solutions.

service Desks.

CHAPTER- 4
FINDINGS



5= Excellent
4= Very Good
3= Somewhat Good
2= Not very Good
1= Not at all Good

bellow:
4.2. Sound Network:


4.3. Call rate:

average point.




lowest position.



following figure.





News update etc.






4.12. Others:
position.
Graph: – Others



CHAPTER-5
5.1.Conclusion:


problem.







Bibliography
v References:
Book:


12th edition,

GrameenPhone”

MaGraw-Hill.



Internet:
Access date: 25. 11. 2010, 2.00 PM
Access date: 26. 11. 210, 11 AM
Access date: 26. 12. 2010, 11 AM
Access date: 28. 12. 2010, 11.30 AM
Access date: 15. 0. 12, 2011.30 AM
APPENDIX

Solutions)

Section-A

Teletalk
Division:
Gender Male Female
Address
——————————————————————
————————————
——————————————————————
———————————————-
——————————————————————
———————————————-
Section-B

Dear respondent,

concealed.

area?


evaluation.
2= Dissatisfactory
4= Satisfactory
Sound Network
Call rate
F&F facilities

update etc.)
Account validity
After Sales Service

History of cell phone in Bangladesh:
The present world is the world of information

technology. Mobile phone is the revolutionary
invention of science. This mobile has enriched our
communication network. It has been possible to
communicate from one corner to another by its
contribution.

the problem.



previous level.

bright.


Solutions.
Business Segments:
Corporate
SME Direst sales
SME Indirect sales
Corporate
Strategic:

Corporate:

etc.
SME
Large SME’s:

Medium:

Small:

building etc.




Citycell One:



segment.
Business Solutions:


else can.

all.

usage.









with returns.



before.




Solutions.

service Desks.

CHAPTER- 4
FINDINGS



5= Excellent
4= Very Good
3= Somewhat Good
2= Not very Good
1= Not at all Good

bellow:
4.2. Sound Network:


4.3. Call rate:

average point.




lowest position.



following figure.





News update etc.






4.12. Others:

position.
Graph: – Others



CHAPTER-5
5.1.Conclusion:


problem.







Bibliography
v References:
Book:


12th edition,

GrameenPhone”

MaGraw-Hill.



Internet:
Access date: 25. 11. 2010, 2.00 PM
Access date: 26. 11. 210, 11 AM
Access date: 26. 12. 2010, 11 AM
Access date: 28. 12. 2010, 11.30 AM
Access date: 15. 0. 12, 2011.30 AM

APPENDIX

Solutions)

Section-A

Teletalk
Division:
Gender Male Female
Address
——————————————————————
————————————
——————————————————————
———————————————-
——————————————————————
———————————————-
Section-B

Dear respondent,

concealed.

area?


evaluation.
2= Dissatisfactory
4= Satisfactory
Sound Network
Call rate
F&F facilities

update etc.)
Account validity
After Sales Service
1. Others (Discount, Festival, Bonuses etc)

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In today’s Bangladesh, there is no perfect alternative of Grameenphone. It is now on the flow

Business Solutions of GP:

Business Solutions is a complete, quality business communications service from

Companies/organizations with 50-99 employees and/or investment of between Tk.100 and

Companies/organizations with 10-50 employees and/or investment of less than Tk.100

Comparative analysis of GP and other phone company’s product.

Business Solutions of GrameenPhone:

Corporate Solutions of Robi:

Result of the Comparison of Business Solutions:

Service of GP & Its special Packege Business solution:

Business Solutions is a high-quality and fully integrated product from grameenphone,

We ensure value for your money:

We ensure mobility of your Business:

We ensure the most advanced solutions for business:

Prioritized Service: Enjoy exclusive one-to-one services at Grameenphone Centers and

Prioritized Hotline: Enjoy prioritized customer service simply by dialing 121.

Comparison of Business Solution:

I surveyed 50 Business Solutions Subscribers on those 11 organized statement for comparing

2= Not very Good

1= Not at all Good

Graph: – Sound Network

Graph: – Call Rate

Wide network Coverage:

Graph: – Wide Network Coverage

Graph: – F&F facilities

Connection (SIM) Price:

Graph: – Faster Service

Speed of Problem Solving:

Graph: – Speed of problem solving

Easy & available account recharges system:

Graph: – Easy & available account recharges system

Value Added Services (SMS, MMS, Internet, News update etc.

Graph: – Value added service

To be an effective BS segment, account validity is another promotional factor of BS segment.

After Sales Service:

Graph: – After Sales Services

Conclusion & Recommendation:

In conclusion, it is easily say that the Business Solutions of GrameenPhone is outstanding.

 Grameenphone cane arreng a special program to the business subscriber which is

2. Kotler, P. (2003-2004). “Marketing Management”, 12th edition,

3. Latifuzzaman, M, (2007), “Business Solution of GrameenPhone”

5. Rahman, S, (2005), “The Easiest communication of Business Solution”

6. Uddin, S, A, (2005), “Measure the customer satisfaction of cell phone”

7. Zikmund, W. G. (2003). “Business Research Methods”, 7th edition, Thomson South-

Access date: 25. 11. 2010, 2.00 PM

Access date: 26. 11. 210, 11 AM

Access date: 26. 12. 2010, 11 AM

Access date: 28. 12. 2010, 11.30 AM

Access date: 15. 0. 12, 2011.30 AM

Questionnaire for determining the standard:

(For survey purpose only)

BUSINESS ADMINISTRATION DISCIPLINE

International Islamic University, Chittagong.

(Questionnaire for Developing a Standard of Business Solutions)

Name of the respondent:

Name of the Telecom companies GP Robi City cell Teletalk

Gender Male Female

(Questionnaire for Survey on Business Solution subscribers Satisfaction)

I am the students of Business Administration Discipline, International Islamic University,

(For Survey Purpose Only)

1. Why do you use mobile phone?